Proceeds from Sales of Call of Duty®: Ghosts – Inspired
Dog Tags Will Help Raise Funds for Veteran Employment
Organizations
SANTA MONICA, Calif., Nov. 5,
2013 /PRNewswire/ -- It's time to get tagged…again!
Activision Publishing, Inc., a wholly owned subsidiary of
Activision Blizzard, Inc. (NASDAQ: ATVI), today announced the sale
of new limited edition dog tags that will benefit the Call of Duty
Endowment, a private nonprofit foundation that supports groups
placing former service members into high quality careers and raises
awareness of the value veterans bring to the civilian
workplace.
The dog tags, which have a suggested retail price of
$4.99, will be available starting
November 5, 2013 – the same day as
the newest game in the Call of Duty® franchise becomes available –
throughout the holiday season. The dog tag will be sold in more
than 12,000 stores across the country including GameStop, Costco,
Walmart, Toys R Us, Best Buy and Target. Customers will find the
dog tags in dedicated Call of Duty sections and counter displays.
Activision will donate all profits from the sales of the dog tags
to the Call of Duty Endowment.
"With the sale of Call of Duty Endowment dog tags last year
proving so successful, it only made sense for us to give the Call
of Duty community another chance to get involved and show their
support for our nation's veterans," said Dan Goldenberg, Executive Director of the Call
of Duty Endowment. "With our nation's youngest veterans continuing
to face unemployment at a much greater rate than their non-veteran
counterparts, the work of the Call of Duty Endowment is more
important than ever. But with the support of Activision and the
Call of Duty community, we can continue supporting our veterans as
they face the challenges of transitioning to the civilian
workforce."
About Activision Publishing:
Headquartered in Santa Monica,
California, Activision Publishing, Inc. is a leading
worldwide developer, publisher and distributor of interactive
entertainment and leisure products.
Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United
Kingdom, France,
Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia,
South Korea, mainland China and the region of Taiwan. More information about Activision and
its products can be found on the company's website,
www.activision.com.
About the Call of Duty Endowment:
The Call of Duty Endowment is a non-profit, public benefit
corporation created by Bobby Kotick, CEO of Activision Blizzard.
The organization seeks to help soldiers transitioning to civilian
life find work and establish careers and to assist organizations
that provide job placement and training. For more information about
The Call of Duty Endowment, please visit
www.callofdutyendowment.org.
ACTIVISION, CALL OF DUTY, and CALL OF DUTY GHOSTS are trademarks
of Activision Publishing, Inc. All other trademarks and trade names
are the properties of their respective owners.
SOURCE Call of Duty Endowment