Activision, Treyarch and Xbox Join Forces to Help Veterans Through the Call of Duty™ Endowment
October 07 2013 - 8:30AM
Business Wire
From October 8-14th, All Call
of Duty®: Black Ops II Personalization Packs Will Be Discounted 25%
on Xbox Live, With 100% of the Profits Going to Benefit the Call of
Duty Endowment
Activision Publishing, Inc., a wholly owned subsidiary of
Activision Blizzard, Inc. (NASDAQ: ATVI), Treyarch, and Xbox have
teamed together to support the Call of Duty™ Endowment. Starting
tomorrow, October 8 through Monday, October 14, U.S. fans can
purchase any one of the 17 Call of Duty®: Black Ops II
Personalization Packs that are currently available on the Xbox Live
online entertainment network from Microsoft for a 25% discount.
Additionally, Activision, Treyarch and Xbox will donate all profits
from the packs sold to the Call of Duty Endowment – Activision
Blizzard’s 501(c)(3) non-profit that helps returning service
members by funding efficient and effective organizations that place
vets into high quality careers.
“This is a great opportunity for the Call of Duty® community to
get involved, and we’re delighted to work with Treyarch and our
friends at Xbox to donate all profits from this activity toward
helping vets find good jobs,” said Dan Goldenberg, Executive
Director of the Call of Duty Endowment. “For most veterans, there’s
nothing more important to easing their transition back into the
civilian world than finding meaningful work.”
Developed by Activision’s award-winning studio, Treyarch,
Personalization Packs in Call of Duty: Black Ops II offer fans more
options to customize and expand their experience. Each themed
Personalization Pack contains one unique weapon camo, three
targeting reticules, and a brand-new player calling card.
“With this drive, we continue to pledge our support to the Call
of Duty Endowment in support of veterans, and really appreciate
everyone in our community who contributes to this great cause and
gives back,” said Mark Lamia, Studio Head of Treyarch.
Call of Duty: Black Ops II is rated “M” (Mature – Blood and
Gore, Intense Violence, Strong Language, Suggestive Themes, Use of
Drugs – content suitable for persons ages 17 and older) by the
ESRB. More information on Call of Duty: Black Ops II can be found
at http://www.callofduty.com/blackops2 or additionally on
www.facebook.com/codblackops. Fans can also follow @Treyarch on
Twitter.
About The Call of Duty
Endowment
The Call of Duty Endowment is a non-profit, public benefit
corporation created by Bobby Kotick, CEO of Activision Blizzard.
The organization seeks to help soldiers transitioning to civilian
life find work and establish careers and to assist organizations
that provide job placement and training. For more information about
The Call of Duty Endowment, please visit
www.callofdutyendowment.org.
About Activision Publishing,
Inc.
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading worldwide developer, publisher and
distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S.,
Canada, Brazil, Mexico, the United Kingdom, France, Germany,
Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands,
Australia, South Korea, mainland China and the region of Taiwan.
More information about Activision and its products can be found on
the company’s website, www.activision.com.
ACTIVISION, CALL OF DUTY, and CALL OF DUTY BLACK OPS are
trademarks of Activision Publishing, Inc. All other trademarks and
trade names are the properties of their respective owners.
Activision Publishing, Inc.Vanessa Vanasin,
424-744-5756PR Manager / Call of
Dutyvanessa.vanasin@activision.com
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