The Magic of Skylanders® Lights up YouTube with New Skylanders Boomcast™ Webisodes
October 04 2013 - 8:00AM
Business Wire
Weekly Skylanders Webisodes, Hosted
by Diary of a Wimpy Kid’s Zachary Gordon, Delivers Everything Fans
Want to Know about One of the World’s Most Successful Video Game
Franchises1
Activision Publishing, Inc., a wholly owned subsidiary of
Activision Blizzard, Inc. (NASDAQ: ATVI) today announced
Skylanders Boomcast – a series of online webisodes for the
best-selling kids game of the year2 – which debuts Friday,
“SWAPtober” 4 on the Skylanders YouTube channel. Offering a weekly
glimpse into the magical world of Skylands, Skylanders
Boomcast will be hosted by actor Zachary Gordon (Diary of a
Wimpy Kid) as he brings fans the latest Skylanders franchise news,
gameplay tips and tricks, fan art, character spotlights, exclusive
interviews with the Skylanders team and more, straight from the
source.
“Our young fans have a tremendous appetite for all things
Skylanders. Skylanders Boomcast is an innovative way to turn
marketing content into entertainment content,” said Eric Hirshberg,
CEO of Activision Publishing. “This will be the destination where
our fans can dive deeper into the world of Skylanders than ever
before.”
The show’s launch kicks-off SWAPtober, a month of activities
celebrating the newest Skylanders game – Skylanders SWAP Force™,
which will hit stores on October 13 in North America, October 16 in
Australia and October 18 in Europe.
“I’m so honored and excited to be a part of Skylanders
Boomcast! The fact that I get to bring Skylanders news to
Portal Masters around the world is a dream job, and I can’t wait to
see what amazing things fans will bring to the table,” said Zachary
Gordon, host of Skylanders Boomcast. “It’s been really great
working with Activision on this project, and I just know that fans
will love what the team has in store for them.”
Skylanders Boomcast was created by Activision Publishing,
Inc. and is a MATTER/Edelman Production in association with RadNerd
Productions.
About the Skylanders
Franchise
The award-winning, billion dollar Skylanders franchise pioneered
the toys-to-life category in 2011 with the debut of Skylanders
Spyro’s Adventure®. The game originated a new play pattern that
seamlessly bridged physical and virtual worlds across multiple
platforms and became the top-selling kids’ videogame of the year.
In October 2012, Skylanders Giants™ further evolved the genre and
added the mega-sized Giant Skylanders and LightCore™ characters to
the collection of interaction figures. Skylanders Giants was
awarded the “e-Connected Toy of the Year” at the 13th Annual Toy of
the Year (TOTY) Awards. The next innovation in the franchise
Skylanders SWAP Force is being developed by Vicarious Visions, an
Activision studio. The game is rated E10+ by the ESRB. For more
information, visit www.skylanders.com.
About Activision Publishing,
Inc.
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading worldwide developer, publisher and
distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, Brazil,
Mexico, the United Kingdom, France, Germany, Ireland, Italy,
Sweden, Spain, Norway, Denmark, the Netherlands, Australia,
mainland China and the region of Taiwan. More information about
Activision and its products can be found on the company’s website,
www.activision.com.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Publishing’s expectations, plans, intentions or
strategies regarding the future, including statements about the
expected release date of SKYLANDERS SWAP FORCE and
SKYLANDERS BOOMCAST, are forward-looking statements that are
not facts and involve a number of risks and uncertainties. Factors
that could cause Activision Publishing’s actual future results to
differ materially from those expressed in the forward-looking
statements set forth in this release include unanticipated product
delays and other factors identified in the risk factors sections of
Activision Blizzard’s most recent annual report on Form 10-K and
any subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available to
Activision Publishing and Activision Blizzard as of the date of
this release, and neither Activision Publishing nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when
made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
SKYLANDERS, SKYLANDERS BOOMCAST, SKYLANDERS SWAP FORCE,
SKYLANDERS SPYRO’S ADVENTURE, SKYLANDERS GIANTS, LIGHTCORE and
ACTIVISION are trademarks of Activision Publishing, Inc.
1 Based on revenue, according to The NPD Group, Gfk Media
Control® and Activision internal estimates, including toys and
accessory packs
2 Based on revenue, according to The NPD Group, Gfk Media
Control® and Activision internal estimates, including toys and
accessory packs through August 2013
PMK•BNCMichele Wyman,
310-854-3264michele.wyman@pmkbnc.comorActivision Publishing,
Inc.Dior Brown, 424-744-5864dior.brown@activision.com
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