Skylanders SWAP Force Takes Over Times Square for “SWAPtoberfest” Celebration
October 03 2013 - 8:00AM
Business Wire
Portal Masters are Invited to a Special Event
on Thursday, SWAPtober 10th for an Advance Look at the Highly
Anticipated Game Skylanders SWAP Force™
Activision Publishing, Inc.:
WHAT:
Activision Publishing, Inc., brings the
world of Skylands to life for one special day in Times Square to
celebrate the upcoming launch of Skylanders SWAP Force. The
makers of the Skylanders® franchise -- one of the world’s most
successful video game franchises1 -- is inviting fans to experience
the world of Skylands during the “SWAPtoberfest” event.
Kids who visit Times Square on SWAPtober
10th can participate in the “SWAPtoberfest” themed activities.
Select Skylanders costumed characters will attend and
Skylanders-branded prizes will be given away (while supplies last)
at the event to fans. Portal Masters will also have the opportunity
to win a Skylanders SWAP Force Starter Pack, as well as play the
game in advance of its official launch.
Adding to the excitement, actor James
Marsden (“Anchorman 2”) will host the event and join emcee Zach
Gordon (“Diary of a Wimpy Kid,” “Pete's Christmas”) for the free
and open to the public event.
WHO:
James Marsden (“Anchorman 2”) and
Zachary Gordon (“Diary of a Wimpy Kid”) joins Skylanders
costumed characters, kids, teens, parents and video game fans
WHEN:
Thursday, Oct. 10 from 3– 6 p.m.
WHERE:
44/45 Pedestrian Plaza, Times Square Adjacent to Toys“R”Us Times
Square 1514 Broadway (at 44th Street), New York, NY 10036
WHY:
Skylanders SWAP Force will be available in
North America on Xbox 360™, PlayStation® 3, Nintendo Wii™, Nintendo
Wii U™ and Nintendo 3DS™ on October 13, in Australia on October 16
and in Europe on October 18. It also will be available day and date
with the launch of Xbox One™ and PlayStation® 4.
VISUALS:
- James Marsden handing out the first
Skylanders SWAP Force starter pack to a lucky kid
- Crowds gathering to celebrate
“SWAPtoberfest” in Times Square
- Visitors participating in the
interactive SWAP Force-themed activities
- Parents and kids experiencing the
life-sized world of Skylands
- Skylanders SWAP Force game footage
featured on the Jumbotron that fans and passersby can watch
- B-roll and photos available
1 Based on revenue, according to The NPD Group, Gfk Media
Control® and Activision internal estimates, including toys and
accessory packs.
For information and to request an
interview, please contact:PMK*BNC, On Behalf of
Activision, Publishing, Inc.Katie Harris-Maines310-854-4856
(office)310-689-8930 (cell)Katie.Harris@pmkbnc.com
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