“SWAPtober” Kicks into Gear in Anticipation of the Launch of Skylanders SWAP Force™
September 30 2013 - 12:00PM
Business Wire
Skylanders® takes over Times
Square for “SWAPtoberfest” Celebration on October 10
Daily Skylanders SWAP Force Starter
Pack Giveaways and Activities Begin October 1 through the end of
the month
Activision Publishing, Inc., a wholly owned subsidiary of
Activision Blizzard, Inc. (NASDAQ: ATVI), is celebrating the month
of “SWAPtober” as the magic of Skylanders SWAP Force sweeps
the globe heading into the game’s launch on Sunday, SWAPtober 13th
and beyond. Lucky Portal Masters will have chances to win copies of
the Skylanders SWAP Force game, explore the world of
Skylanders in Times Square, and more during the month-long
activities.
Kicking off SWAPtober, Activision will be giving away one
Skylanders SWAP Force Starter Pack per day from October 1-31
via the official Skylanders Twitter channel (@SkylandersGames).
Portal Masters can visit Skylanders.com to mix and match their
favorite SWAP Force™ characters out of the more than 250 possible
combinations. Fans can then tweet their favorite SWAP Force
character combination along with a suggested catchphrase using the
hashtags #SWAPtober and #Skylanders for the chance to win one of
the daily Skylanders SWAP Force Starter Pack giveaways,
which will be available after the game’s launch.
On October 10, Skylanders, one of the world’s most successful
video game franchises1, is partnering with Toys“R”Us® to bring
Skylands to life with “SWAPtoberfest”—a celebration in Times Square
where fans will have the chance to be among the very first to play
the game before it’s available at retail. SWAPtoberfest will
feature Skylanders SWAP Force-themed activities, photos with
Skylanders costumed characters as well as chances to win a
Skylanders SWAP Force Starter Pack and special
Skylanders-themed merchandise from top companies like MEGA Brands,
Rubie’s Costume Company, Hybrid Apparel and Power A.
On Saturday, October 12 and Sunday, October 13, the Toys“R”Us
international flagship store in New York City will celebrate the
launch of Skylanders SWAP Force with one-of-a-kind in-store
experiences, including game demos and giveaways (while supplies
last).
Skylanders SWAP Force was recently named as one of the
2013 Toys“R”Us “Fabulous 15” on the Toys“R”Us Holiday Hot Toy List.
The game will be available in North America on Xbox 360™,
PlayStation® 3, Nintendo Wii™, Nintendo Wii U™ and Nintendo 3DS™ on
October 13; in Australia on October 16; and in Europe on October
18. It also will be available day-and-date with the launch of Xbox
One™ and PlayStation® 4.
About the Skylanders
Franchise
The award-winning, $1.5 billion Skylanders franchise pioneered
the toys-to-life category in 2011 with the debut of Skylanders
Spyro’s Adventure®. The game originated a new play pattern that
seamlessly bridged physical and virtual worlds across multiple
platforms and became the top-selling kids’ videogame of the year.
In October 2012, Skylanders Giants™ further evolved the genre and
added the mega-sized Giant Skylanders and LightCore™ characters to
the collection of interaction figures. Skylanders Giants was
awarded the “e-Connected Toy of the Year” at the 13th Annual Toy of
the Year (TOTY) Awards. The next innovation in the franchise
Skylanders SWAP Force is being developed by Vicarious Visions, an
Activision studio. The game is rated E10+ by the ESRB. For more
information, visit www.skylanders.com.
About Activision Publishing,
Inc.
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading worldwide developer, publisher and
distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, Brazil,
Mexico, the United Kingdom, France, Germany, Ireland, Italy,
Sweden, Spain, Denmark, the Netherlands, Australia, Singapore,
mainland China, Hong Kong and the region of Taiwan. More
information about Activision and its products can be found on the
company’s website, www.activision.com.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Publishing’s expectations, plans, intentions or
strategies regarding the future, including statements about the
expected release date of SKYLANDERS SWAP FORCE, are
forward-looking statements that are not facts and involve a number
of risks and uncertainties. Factors that could cause Activision
Publishing’s actual future results to differ materially from those
expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard’s
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this
release are based upon information available to Activision
Publishing and Activision Blizzard as of the date of this release,
and neither Activision Publishing nor Activision Blizzard assumes
any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
1 Based on revenue, according to The NPD Group, Gfk Media
Control® and Activision internal estimates, including toys and
accessory packs.
SKYLANDERS, SKYLANDERS SWAP FORCE, SKYLANDERS SPYRO’S ADVENTURE,
SKYLANDERS GIANTS, LIGHTCORE and ACTIVISION are trademarks of
Activision Publishing, Inc.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130930005609/en/
For Media Inquiries:PMK•BNCMichele
Wyman, 310-854-3264michele.wyman@pmkbnc.comorActivision Publishing,
Inc.Dior Brown, 424-744-5864dior.brown@activision.com
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