PLANO, Texas, July 29, 2013 /PRNewswire/
-- PepsiCo's Frito-Lay North America division
and Activision Publishing, Inc., a wholly owned subsidiary
of Activision Blizzard, Inc. (NASDAQ: ATVI), today launched a
summer promotion offering fans new ways to interact with
Skylanders Giants characters in store and at home. To get in
on the action, shoppers can download the free 'Skylanders
Giants In-Store Adventure' augmented reality mobile
application. Once downloaded, they can scan in-store barcode
headers and special-edition Frito-Lay variety packs with thematic
packaging to see a Skylanders Giants character appear on
their mobile device.
Fans can also score exclusive, limited-edition Skylanders
Giants Sidekicks figures by purchasing specially marked
Frito-Lay 20-count variety packs of snacks and entering the unique
in-pack code online*. A total of four different figures,
compatible with the Skylanders Giants video game, are
available through this offer. The alliance marks the second year
that Frito-Lay and Activision have partnered to bring exciting
offers to their shared fans.
"Frito-Lay makes many of America's favorite snack brands and
Activision is one of the leading worldwide developers, publishers
and distributors of interactive entertainment and leisure products.
We wanted to join forces to make the grocery store snack aisle even
more fun," said Christine Allen,
senior director of marketing, Frito-Lay
North America.
Once the Skylanders Giants character appears on their
mobile devices, app users can manipulate the character, overlay it
on a picture taken through the app and instantly share the photos
via email, Twitter or text message. When shoppers use the app to
scan all three Frito-Lay and Skylanders Giants in-store
displays, they'll unlock additional interactive content. The app is
available on iOS and Android platforms.
The promotion extends through Sept. 2, 2013, with specially
marked variety packs available for purchase while supplies last at
participating retail stores nationwide.
Popular with parents on the go, Frito-Lay Classic Mix and Flavor
Mix 20-count variety packs contain some of the company's most
popular snacks in convenient one-ounce servings: Lay's potato
chips, SunChips multigrain snacks, Doritos tortilla chips, Cheetos
cheese flavored snacks and Fritos corn chips.
Skylanders Giants, the best-selling kids' game of 2012,
based on revenue including accessory packs and figures1,
is the sequel to Skylanders Spyro's Adventure®, the
best-selling kids' title in 2011, based on revenue including
accessory packs and figures2. Together,
Skylanders Spyro's Adventure and Skylanders Giants
have generated more than $1 billion
in retail sales worldwide, inclusive of toys and
accessories3 -- and the franchise reached this milestone
in just 15 months. Skylanders Giants builds on the success
of its predecessor by dramatically enhancing the magic of bringing
toys to life in an exciting virtual experience as first introduced
in Skylanders Spyro's Adventure. The game features 16 new
characters, led by eight Giant Skylanders, who are twice the size
of their comrades. The Giant Skylanders each have exciting
new powers and abilities to match their size, and all characters
"remember" their previous in-game experiences, traveling seamlessly
between physical locations and across platforms including Nintendo
Wii™, Nintendo 3DS™, Xbox 360™ and PlayStation®3. The game is
rated E10+ by the Entertainment Software Rating Board (ESRB).
For more information on the award-winning Skylanders®
franchise, visit www.skylanders.com.
*Consumers will pay a fee of $2.50 per character for shipping and handling to
redeem figures.
About Activision Publishing, Inc.
Headquartered
in Santa Monica, California,
Activision Publishing, Inc. is a leading worldwide developer,
publisher and distributor of interactive entertainment and leisure
products.
Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United
Kingdom, France,
Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia,
mainland China and the region of
Taiwan. More information about
Activision and its products can be found on the company's website,
www.activision.com.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Activision
Publishing's expectations, plans, intentions or strategies
regarding the future are forward-looking statements, including
expected launch dates for new products, that are not facts and
involve a number of risks and uncertainties. Factors that could
cause Activision Publishing's actual future results to differ
materially from those expressed in the forward-looking statements
set forth in this release include unanticipated product delays and
other factors identified in the risk factors sections of Activision
Blizzard's most recent annual report on Form 10-K and any
subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available to
Activision Publishing and Activision Blizzard as of the date of
this release, and neither Activision Publishing nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when
made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
SKYLANDERS, SKYLANDERS SWAP FORCE, SKYLANDERS GIANTS, SKYLANDERS
SPYRO'S ADVENTURE, and ACTIVISION are trademarks of Activision
Publishing, Inc.
All other trademarks and trade names are the properties of their
respective owners.
About Frito-Lay North America
Frito-Lay North America is the $13 billion convenient foods business unit of
PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate website, http://www.fritolay.com/, the Snack Chat
blog, http://www.snacks.com/ and on Twitter at
http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo is a global food and beverage
leader with net revenues of more than $65
billion and a product portfolio that includes 22 brands that
generate more than $1 billion each in
annual retail sales. Our main businesses – Quaker, Tropicana,
Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable
foods and beverages that are loved throughout the world.
PepsiCo's people are united by our unique commitment to sustainable
growth by investing in a healthier future for people and our
planet, which we believe also means a more successful future for
PepsiCo. We call this commitment Performance with Purpose:
PepsiCo's promise to provide a wide range of foods and beverages
from treats to healthy eats; to find innovative ways to minimize
our impact on the environment by conserving energy and water and
reducing packaging volume; to provide a great workplace for our
associates; and to respect, support and invest in the local
communities where we operate. For more information, please
visit www.pepsico.com.
Follow PepsiCo:
- Twitter (@PepsiCo)
- Facebook
- PepsiCo Blogs
- PepsiCo Press Releases
- PepsiCo Multimedia
- PepsiCo Videos
1 According to the NPD Group, Gfk Chart-track, and
Activision internal estimates.
2 According to the NPD Group, Gfk Chart-track, and
Activision internal estimates.
3 According to the NPD Group, Gfk Chart-track, and
Activision internal estimates.
SOURCE Frito-Lay North
America