Chad Fox joins as
Executive Vice President & Chief Customer Officer
KATY,
Texas, Jan. 16, 2024 /PRNewswire/ -- Academy
Sports and Outdoors, Inc. (Nasdaq: ASO) today announced the
appointment of Chad Fox to a newly
created role of Executive Vice President and Chief Customer
Officer. In this role, Mr. Fox will oversee omnichannel, marketing,
customer insights, and customer care. Mr. Fox joined Academy in
January 2024, and reports directly to
Steve Lawrence, Chief Executive
Officer of the Company.
Mr. Fox brings nearly 25 years of retail, agency, and consumer
packaged goods marketing experience to Academy. Previously, Mr. Fox
served as Senior Vice President & Chief Marketing Officer at
Dollar General, where he led the brand strategy, marketing, media
and digital teams and was responsible for strengthening the voice
of the customer, generating increased traffic, improving customer
engagement, and leading the in-house retail media network. Prior to
Dollar General, Mr. Fox was Vice President of Retail Marketing with
Walmart, where he guided marketing and media activities across all
merchandising categories, seasonal events, and digital products and
services. Mr. Fox also held leadership roles at Tyson Foods and The
Richards Group. He holds a Bachelor of Science and a Master of
Business Administration from Texas Tech
University and served in the
United States Marine Corps Reserve for eight years.
Mr. Lawrence said, "Chad brings a wealth of retail brand
strategy, marketing, media, data analytics, and digital experience
that Academy will leverage to execute our long-term growth
initiatives to attract and engage customers through communications,
content and experiences and build a more powerful omnichannel
business, while continuing to build Academy's brand awareness as we
grow in existing and new markets."
About Academy Sports + Outdoors
Academy is a leading
full-line sporting goods and outdoor recreation retailer in
the United States. Originally
founded in 1938 as a family business in Texas, Academy has grown to 282 stores across
18 states. Academy's mission is to provide "Fun for All", and
Academy fulfills this mission with a localized merchandising
strategy and value proposition that strongly connects with a broad
range of consumers. Academy's product assortment focuses on key
categories of outdoor, apparel, footwear and sports &
recreation through both leading national brands and a portfolio of
private label brands. For more information, visit
www.academy.com.
Forward Looking Statements
This press release contains
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking
statements are based on Academy's current expectations and are not
guarantees of future performance. You can identify these
forward-looking statements by the use of words such as "expects,"
"continues," "will," "should," "future," "forward," or the negative
version of these words or other comparable words. The
forward-looking statements include, among other things, statements
regarding Academy's expectations regarding its future performance
and are subject to various risks, uncertainties, assumptions, or
changes in circumstances that are difficult to predict or quantify.
Actual results may differ materially from these expectations.
Important factors that could cause actual results to differ
materially from those in the forward-looking statements are set
forth in Academy's filings with the SEC, including Academy's most
recently filed Annual Report on Form 10-K, under the caption "Risk
Factors," as may be updated from time to time in our periodic
filings with the SEC. Any forward-looking statement in this press
release speaks only as of the date of this release. Academy
undertakes no obligation to publicly update or review any
forward-looking statement, whether as a result of new information,
future developments or otherwise, except as may be required by any
applicable securities laws.
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SOURCE Academy Sports + Outdoors