Universal Music Strikes Deal With Curio to Develop NFTs for Record Labels, Artists
February 17 2022 - 10:52AM
Dow Jones News
By Mauro Orru
Universal Music Group NV has struck a deal with nonfungible
token platform Curio to create NFT collections for its record
labels and artists.
The world's largest music company said Thursday that the
partnership would enable it to leverage Curio's technology to
license artwork, audio recordings and audio-visual content in the
form of NFTs--digital proofs of a purchase for goods like art or
digital music.
"UMG and our labels are focused on developing NFT projects that
authentically engage and speak to our artists' fanbases and new
audiences," said Michael Nash, Universal Music's executive vice
president of digital strategy.
The music major behind The Weeknd, Billie Eilish and Taylor
Swift said it is working with Curio on the first wave of projects.
The first project with Capitol Music Group artist Calum Scott is
slated to launch in the spring.
Write to Mauro Orru at mauro.orru@wsj.com; @MauroOrru94
(END) Dow Jones Newswires
February 17, 2022 10:37 ET (15:37 GMT)
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