NEW YORK, March 18, 2014 /PRNewswire/ -- Audience
Entertainment, the leading innovator in interactive group gaming,
and global digital cinema pioneer Barco, Inc. (NYSE EBR: BAR) have
announced a strategic partnership, creating a new interactive
technology platform for moviegoers called iD - Interactive
Dimension™. iD builds upon digital projection and 3D technology to
create a new cinema environment allowing moviegoers to physically
connect and control the screen's content the moment they take their
seat. The partnership marks the start of the rollout of Audience
Entertainment's technology as an integral experiential component of
Barco's newly announced CinemaBarco entertainment concept to 3,000
screens globally in North America,
China, Western Europe and Latin America.
Barco and Audience Entertainment are proud to announce the
official launch of the iD platform at CinemaCon 2014. This preview
for the entertainment industry will showcase how audiences can have
a two-way dialogue with the big screen through group motion and
sound. Audience Entertainment's technology will transform what is
currently possible in the cinema space by allowing audiences to
interact with content and with one another. Every show will become
unique as no two movie experiences will be exactly alike. iD is
designed around a sense of community and of engaged reach, bringing
the current trend of interactivity off of the smart phone and onto
the big screen, and back again. The audience can move and interact
as a group, working as a team to influence and determine the
outcome of the stories unfolding in front of them.
"We believe that the cinema is the perfect entertainment
environment with the best seats, the best sound and the best
picture, and of course popcorn" said Barry
Grieff, Founder and CEO, Audience Entertainment. "As the
digitization of cinema nears completion we are left looking for
what is next. What will make the cinema the entertainment
destination for the 21st Century consumer? At
Audience Entertainment we see ourselves as the enablers of a new
interactive dimension to big screen content and stories.
Advertising is a great place to start, but we also expect to see
movie trailers and feature films taking advantage of iD –
Interactive Dimension™ capabilities that are being made possible
through our alliance with Barco."
"As we launch our new CinemaBarco theater-wide entertainment
concept, audience interactivity plays a significant role among
several immersive technologies designed to bring showmanship back
to the cinema and effectively engage this media-savvy generation of
moviegoers," comments Wim Buyens,
Vice President Entertainment & Corporate for Barco. "Audience
Entertainment's Interactive Dimension will add a tremendous new
facet to the movie-going experience, and we couldn't be more
pleased to partner with such a forward-thinking company."
About Audience Entertainment: Audience Entertainment is a
New York-based media technology
company that makes big screens interactive by understanding and
reacting to the audience. Since the company's inception, they have
worked with storytellers and brands to harness interactive
technology for groups. In the last five years, Audience
Entertainment has validated its technology in movie theaters,
arenas, stadiums and concert venues in eight countries and on four
continents. Audience Entertainment's growing global
interactive network enables a new proven content category (iD –
Interactive Dimension™) for advertising, alternative content, movie
trailers and movies. Past clients include brands such as Coca Cola,
Disney Cruise Lines, Nokia, Orange Mobile, Samsung, Sony,
Volkswagen, and Volvo among
others. http://www.audienceentertainment.com
About Barco: Barco, a global technology company, designs
and develops networked visualization products for a variety of
selected professional markets. Barco has its own facilities for
Sales & Marketing, Customer Support, R&D and Manufacturing
in Europe, North America and APAC. Barco (NYSE Euronext
Brussels: BAR) is active in more than 90 countries with 4,000
employees worldwide. Barco posted sales of 1.158 billion euros in 2013. www.barco.com
CONTACT: VICTORIA
TARKHAN/212-843-9329
VTARKHAN@RUBENSTEINPR.COM
SOURCE Audience Entertainment