Organic growth of +67% in 1st quarter 2022
April 20 2022 - 12:10PM
Organic growth of +67% in 1st quarter 2022
Organic growth of +67% in 1st quarter 2022
London, 20th April 2022 - Invibes Advertising, an advanced
technology company specialising in digital advertising, recorded
revenues of €5.8m in the first quarter of 2022, with organic growth
of 67% YoY.
Unaudited consolidated data, in K€. Q1 2022 Q1 2021
ΔTurnover 5 766 3 445 +67 %
This performance is even more noteworthy as it comes after a
turnover that had already doubled in the same period the previous
year (Q1 2021), resulting in a 332% Yo2Y growth . Once again
reflecting the power of the integrated model developed by Invibes
Advertising, this performance is based on:
- A technology platform of proprietary algorithms that brings
together advertisers and publishers. This "Connected Walled
Garden" positioning offers advertisers all the advantages of the
major social networking platforms in terms of simplicity,
innovation, and efficiency in the context of premium media. The
integrated model has enabled Invibes Advertising to launch digital
advertising campaigns for the world's leading brands across a
network of leading European publishers. The choice of a
technology based on proprietary algorithms ensures Invibes
Advertising's strategic independence and strong capacity for
innovation. Since its creation, Invibes Advertising has invested an
average of 10% of its turnover in R&D each year and will
continue to do so.
- The Invibes ID Network This constant innovation
capability has enabled Invibes Advertising to anticipate the
disappearance of third-party cookies by developing its own
targeting technology over the past two years, based on a private
"ID Network", with the input from partners who own their
data. This is made possible through Invibes Advertising's
direct partnerships with over 1,000 publishers who can synchronise
users' hashed emails. This network of premium media sites enables
Invibes Advertising to reach 200 million unique visitors in Europe
every month, resulting in one of the most successful email
hash-based ID Networks in the industry - and one that delivers the
same benefits as those generated by the major social networking
platforms through user connections.
- The Invibes Data CloudAdditionally, Invibes Advertising has
established agreements with major data brokers and owners, such as
e-commerce sites. These partnerships provide a targeting capability
previously unimaginable - even in the third-party cooky era.
Continuously improving Big Data algorithms allow Invibes
Advertising to extract relevant information from massive amounts of
raw data.
These unique advantages that characterise the Invibes
Advertising offer, combined with the effectiveness of its
non-intrusive advertising formats, lead more and more advertisers
to trust the Group with their advertising campaigns. To date, more
than 500 brands have chosen to integrate Invibes Advertising
solutions into their digital communication strategy.
200 employees reached in EuropeTo support its strong growth and
international expansion, Invibes Advertising has continued to
structure its teams by recruiting the best talents throughout
Europe.By the end of the 1st quarter of 2022, Invibes Advertising
had reached the milestone of 200 employees working within the
Group.
OutlookThe sustained momentum of the global digital advertising
sector, combined with the appeal of Invibes Advertising's offer to
advertisers, should continue to drive the Group's strong growth
over the next few years, with the goal of reaching a turnover of
€100 million by 2024, to be achieved in large part through organic
growth, but also through external growth.
Next publication: H1 2022 sales on 20 July 2022, after market
close
About Invibes AdvertisingInvibes Advertising is an advanced
technology company specialising in digital advertising. Its
innovative solutions are based on an in-feed format, integrated
into media content. Invibes is inspired by social media
advertising and develops its own technology to help brands better
communicate with consumers. Its technology is optimised for
delivery on a closed network of media groups, including
Bertelsmann, Hearst, Unify, Groupe Marie Claire, Axel Springer, and
many others. Clients include major brands such as Mercedes,
Samsung, Levi’s, and IBM. Founded in 2011, Invibes Advertising
is a listed company on Euronext Growth Paris (Ticker: ALINV - ISIN:
BE0974299316). Visit www.invibes.com for more information.
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Financial & Corporate Contacts:
Audrey Mela, VP Investor
Relationsaudrey.mela@invibes.com
- 2022 04 20 - PR - Invibes Advertising - EN
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