NexTech Integrates Microsoft Azure (AI) and Launches Sentiment Analysis Capabilities Within 'Try-It-On' AR Solution Creating
April 30 2019 - 8:00AM
InvestorsHub NewsWire
NexTech
Integrates
Microsoft Azure (AI) and Launches Sentiment Analysis Capabilities
Within 'Try-It-On' AR Solution Creating Industry's Most
Personalized Online Shopping Experience
Latest
addition to the web-based solution utilizes computer vision
technology to capture consumer sentiment while online shopping as a
next step towards creating a more personal and intelligent shopping
experience
New
York, NY - Toronto, ON, Canada -- April 30, 2019 -- InvestorsHub
NewsWire -- NexTech
AR Solutions (the "Company" or
"NexTech") (OTCQB: NEXCF) (CSE: NTAR) )(FSE: N29) today
announced the launch of sentiment analysis capabilities within its
'Try-It-On' augmented reality (AR) experience for online retail,
the second in a series of sentiment-based technology solutions
being developed for its patent pending web-enabled AR eCommerce
platform and site optimization.
This latest feature is an
integration of computer vision technology programmed to analyze
shoppers' sentiment in real time as they 'try on' different
products. Using Microsoft Azure, the technology is able to live
sample shoppers' facial expressions every few seconds and will make
recommendations through on-screen
prompts based
on a positive or negative reaction. Currently, the prototype of
prompts is set on 'smiling', so when a potential customer smiles
when 'trying on' an item, the technology will recognize that
sentiment and display an on-screen prompt to urge the shopper to
add the item to their cart.
"The release of our
sentiment analysis technology closes the loop on personalizing the
online shopping experience by using a consumer's actual physical
reaction to a product to gather data around preference and style,"
said Evan Gappelberg,
CEO of NexTech. "With the ability to
gauge shoppers' reaction to an item in real time, we can now mirror
the in-store experience online by urging shoppers to make a
purchase when we know they're happy with a product or can recommend
a different product when we know they're dissatisfied. It's a
similar effect to the attentiveness of an in-store employee trying
to persuade the customer to buy something they are trying on,
except now it can be done digitally both at the point of purchase
and through retargeting at a later time."
Online retailers are able
to further personalize the online shopping experience by
customizing both the sentiment thresholds in the feature as well as
the on-screen prompts to more accurately target customers and
influence shopping behavior. Along with encouraging immediate
purchase of an item a consumer reacts positively to, retailers can
use the sentiment data to refine outbound marketing tactics such as
email blasts and coupon codes to reflect the items the consumer was
individually excited about.
"Our goal with the
sentiment analysis technology is to make online shopping
intelligent, and to empower retailers to better serve their
consumers through smart data and innovative technologies,"
said Gappelberg.
"Retailers using this technology will be able to convert customers
at a higher rate by having insights into what they like and what
they don't, and refining what's marketed to them, creating the
customized experience consumers desire to empower their purchasing
decisions."
Gartner reports 100 million consumers will
shop in augmented reality online and in-store by 2020.
NexTech
is building
out its AR and AI eCommerce offerings, which include using AI to
create a guided and knowledgeable curator that can be programmed to
be used across all commerce.
NexTech's
'full funnel'
end-to-end eCommerce solution for the AR industry includes offering
3D product capture, 3D ads for Facebook and Google, 'Try it
On' technology for online
apparel, 3D and 360 degree product views, and 'one click buy.' The
platform is affordable, scalable, customizable, and most
importantly, easy to integrate within an existing web interface,
making NexTech
one of the
leaders in the rapidly growing AR industry, estimated to hit $120
billion by 2022, according
to
Statista.
About
NexTech
AR
Solutions Corp.
NexTech
is bringing a
next generation web enabled augmented reality (AR) platform with
Artificial Intelligence (AI) and analytics to the Cannabis
industry, eCommerce, education, training, healthcare and video
conferencing. Having integrated with Shopify, Magento and
Wordpress,
its technology offers eCommerce sites a universal 3D shopping
solution. With just a few lines of embed code, the Company's
patent-pending platform offers the most technologically advanced 3D
AR, AI technology anywhere. Online retailers can
subscribe to NexTech's
state of the
art, 3D AR/AI solution for $79/mo. The Company has created the AR
industry's first end-to-end affordable, intelligent, frictionless,
scalable platform. To learn more, please follow us on
Twitter,
YouTube,
Instagram,
LinkedIn, and
Facebook, or visit our
website:
https://www.nextechar.com.
On behalf of the Board of
NexTech
AR Solutions Corp.
"Evan
Gappelberg"
CEO and
Director
For further information,
please contact:
Evan Gappelberg
Chief Executive
Officer
info@nextechar.com
Media contact:
Erin Hadden
FischTank
Marketing and
PR
ehadden@fischtankpr.com
The
CSE has not reviewed and does not accept responsibility for the
adequacy or accuracy of this release.
Certain
information contained herein may constitute "forward-looking
information" under Canadian securities legislation. Generally,
forward-looking information can be identified by the use of
forward-looking terminology such as, "will be", "looking forward"
or variations of such words and phrases or statements that certain
actions, events or results "will" occur. Forward-looking statements
regarding the Company increasing investors awareness are based on
the Company's estimates and are subject to known and unknown risks,
uncertainties and other factors that may cause the actual results,
level of activity, performance or achievements of NexTech
to be
materially different from those expressed or implied by such
forward-looking statements or forward-looking information,
including capital expenditures and other costs. There
can be no assurance that such statements will prove to be accurate,
as actual results and future events could differ materially from
those anticipated in such statements. Accordingly, readers should
not place undue reliance on forward-looking statements and
forward-looking information. NexTech
will
not update any forward-looking statements or forward-looking
information that are incorporated by reference herein, except as
required by applicable securities laws.
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