TalkPoint Communications Named Preferred Partner for Primedia Business Magazines & Media Partnership Will Provide Interactive Webcast Offering to More Than 70 Primedia Business-to-Business Publications NEW YORK, Sept. 28 /PRNewswire/ -- TalkPoint Communications, the leading provider of Web-based communication solutions, and Primedia Business Magazines & Media, a targeted media company that connects sellers to qualified buyers through more than 70 business-to-business publications, announced today that they have entered into an agreement for Webcasting services. TalkPoint's solutions will empower Primedia Business to host broadcasts on a variety of topics to reach their extensive subscriber base. Under this agreement, Primedia's audience of current and prospective subscribers will be invited to view and take part in panel discussions that expand upon issues addressed in the print magazine, or that introduce new topics of significance to viewers. These Webcasts will enable Primedia Business to extend its brands and ensure that viewers rely on its publications as the best source of timely and critical information in their respective fields. TalkPoint's suite of interactive solutions will include audio with synchronized slides and interactive elements such as real-time polling and Q&A. In addition, the events will be archived for continued access by the magazine audience. "Primedia Business prides itself on providing businesspeople around the globe with trusted information in their respective industries. We believe that Webcasting is an excellent way to provide the Primedia Business audience with up-to-the-minute commentary on critical issues affecting their world," said Primedia Business online sales director Rob Shore. "The Webcasts allow viewers to interact directly with industry experts, providing a unique and valuable experience." "The partnership between TalkPoint and Primedia Business brings together two leaders in their respective fields," said TalkPoint CEO Nick Balletta. "We feel that TalkPoint's combination of first-class service and expertise is helping publishers attract larger and more responsive audiences while extending the brand image of all their publications. We are thrilled to be partnering with a business leader like Primedia." About PRIMEDIA Business Magazines & Media PRIMEDIA Business Magazines & Media is a leading producer of targeted publications, Web sites and exhibitions that bring sellers together with qualified buyers. It consists of more than 70 publications, 130 Web sites, approximately 100 e-mail newsletters, more than 20 trade shows and more than 450 directories and books that serve professionals in 20 market sectors including: Agribusiness, Communications, Electrical & Public Services, Entertainment, Marketing and Transportation. More information about the company can be found at http://www.primediabusiness.com/. About PRIMEDIA PRIMEDIA is the leading targeted media company in the United States. With 2003 revenues from continuing businesses of $1.3 billion, our properties deliver content via print as well as the Internet, live events and video and offer highly effective advertising and marketing solutions in some of the most sought after niche markets. PRIMEDIA Enthusiast Media includes more than 120 consumer magazines, their Web sites and About.com, and is the #1 special interest magazine publisher in the U.S. with well-known brands such as Motor Trend, Automobile, Creating Keepsakes, In-Fisherman, Power & Motoryacht, Hot Rod, Snowboarder, Stereophile and Surfer. PRIMEDIA Consumer Guides is the #1 publisher and distributor of free consumer guides, with Apartment Guide, Auto Guide and New Homes Guide. PRIMEDIA Business Information has leading positions in 20 market sectors such as Agribusiness, Communications, Entertainment, Marketing and Transportation. PRIMEDIA Education and Training includes Channel One and other educational and training products. PRIMEDIA's stock symbol is NYSE: PRM. More information about the company can be found at: http://www.primedia.com/ About TalkPoint Communications TalkPoint Communications provides Web-based presentation solutions that enable companies to communicate more effectively. TalkPoint's easy-to-use applications incorporate audio, video, slides, and other interactive elements to deliver high-impact presentations cost effectively. With both self-service and full-service solutions, TalkPoint empowers business leaders to quickly and reliably make their point. For more information on how TalkPoint works with Publishers, go to http://www.talkpoint.com/publishing. For more information on TalkPoint's full-range of business communication solutions, go to http://www.talkpoint.com/ or contact a sales representative at (212) 909-2960. DATASOURCE: TalkPoint Communications CONTACT: Doug Cullen, VP Sales, TalkPoint Communications, +1-212-909-2900, Web site: http://www.primedia.com/ http://www.primediabusiness.com/ http://www.talkpoint.com/ http://www.talkpoint.com/publishing

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