NameMedia and Melbourne IT Launch Strategic Marketing Relationship
June 20 2007 - 8:00AM
Business Wire
NameMedia�s domain marketplace, the largest seller of premium
domain names in the secondary market, today announced a strategic
marketing relationship with global online services company,
Melbourne IT Limited. NameMedia�s BuyDomains and Afternic�s newly
launched Domain Listing Service sales platform has been selected by
Melbourne IT to provide a secondary domain name service for
Melbourne IT�s customers and extensive global distribution network
beginning in July of 2007. Melbourne IT is a world leading
registrar, and a provider of domain names, hosting and related
online services to more than 300,000 small to mid sized business
worldwide. The relationship between NameMedia and Melbourne IT
provides expanded global exposure for NameMedia�s premium domain
name portfolio as well as domain owners listing their domains for
sale via ActiveExchange. The relationship also calls for BuyDomains
and Afternic to offer Melbourne IT�s leading domain registration
and hosting products to their growing customer base. �Melbourne
IT�s small to mid sized customer base will now have the ability to
find the perfect name for their business, even if their preferred
domain name has been previously registered,� said Peter Lamson,
senior vice president and general manager of NameMedia�s domain
name marketplace. �Additionally, BuyDomains and Afternic customers
will benefit through access to leading edge web registration and
hosting solutions powered by Melbourne IT, simplifying the process
of launching their website.� NameMedia�s domain marketplace targets
the small- to medium-sized business (SMB) sector. SMB market
penetration underpins the success of the ActiveExchange sales
platform, allowing domain sellers to promote their saleable domain
names to the businesses that will find the most value in their
names. �Melbourne IT is a trusted online provider for more than
300,000 customers worldwide. This new alliance with NameMedia will
give our customers access to NameMedia�s industry leading premium
domain name portfolio and supplement our extensive array of
existing products,� said Theo Hnarakis, CEO of Melbourne IT. �Like
Melbourne IT, NameMedia has a clear understanding of the online
needs of small businesses. We look forward to working with them.�
About NameMedia NameMedia is the industry leader in Direct Search
and the marketplace for premium domain names. The company leverages
the power of Direct Search through a proprietary publishing
platform that creates revenue-generating search destinations,
including the company's network of vertical online properties.
NameMedia also has the industry's largest marketplace for buying
and selling premium domain names. NameMedia is a privately-held,
venture-backed company headquartered outside Boston in Waltham,
Massachusetts. For more information, visit www.namemedia.com. About
Melbourne IT Melbourne IT Limited (ASX:MLB) is a world leader in
the supply of domain name registration and other online solutions
with a strong commitment to the delivery of high value internet
services and web-based solutions to organisations of all sizes
across the globe. Melbourne IT was listed on the Australian Stock
Exchange in 1999 and has a network of offices in locations across
the world. www.melbourneit.com
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