Sears Reaches Agreement With Schumacher Electric to Sell DieHard(R) Brand Products
February 11 2010 - 8:00AM
PR Newswire (US)
DieHard Power Accessories to be Available at Additional Retail
Outlets HOFFMAN ESTATES, Ill., Feb. 11 /PRNewswire-FirstCall/ --
Sears Brands Management Corporation announced a trademark license
agreement with Schumacher Electric Corporation today which will
enable DieHard-branded power accessories to be sold to retailers in
the U.S., Puerto Rico and Mexico. "DieHard is the top selling brand
of power accessories in the U.S.," said Guenther Trieb, senior vice
president and president of brands. "We're excited that this
agreement will allow our customers the opportunity to purchase
DieHard power accessories at additional retail outlets." The
DieHard products to be sold as part of the agreement include
battery chargers, jump starters, and power inverters. In a 2009
Battery Brand Tracker Survey, DieHard products were selected by an
overwhelming margin as "most trusted," "dependable" and "performs
in extreme conditions." "The DieHard name is the most trusted in
the automotive battery industry, and the brand is instantly
recognized by millions of consumers," said Don Schumacher, CEO of
Schumacher Electric. "Through this license agreement, we look
forward to expanding the reach of the DieHard brand and the
availability of DieHard products through retail channels." In
related news, DieHard is serving as the primary sponsor of the Don
Schumacher Racing Dodge Funny Car driven by Matt Hagan in the 2010
NHRA Full Throttle Drag Racing Series. The 23-event season begins
in Pomona, Calif., Feb. 11-14. Hagan is in his second season with
Don Schumacher Racing. DieHard has a new home on the Web at the
relaunched DieHard.com and a mobile companion at
mobile.diehard.com. The sites include a help center, battery
selector, maintenance guide and a series of videos documenting
DieHard's performance inside the DieHard Torture Labs. About Sears
Holdings Corporation Sears Holdings Corporation is the nation's
fourth largest broadline retailer with approximately 3,900
full-line and specialty retail stores in the United States and
Canada. Sears Holdings is the leading home appliance retailer as
well as a leader in tools, lawn and garden, home electronics and
automotive repair and maintenance. Key proprietary brands include
Kenmore, Craftsman and DieHard, and a broad apparel offering,
including such well known labels as Lands' End, Jaclyn Smith and
Joe Boxer, as well as the Apostrophe and Covington brands. It also
has the Country Living collection, which is offered exclusively by
Sears and Kmart. We are the nation's largest provider of home
services, with more than 12 million service calls made annually.
Sears Holdings Corporation operates through its subsidiaries,
including Sears, Roebuck and Co. and Kmart Corporation. For more
information, visit Sears Holdings' website at
http://www.searsholdings.com/. About the DieHard brand Introduced
in 1967, Sears designed the DieHard to produce 35 percent more
usable starting power than other similar batteries. Featuring a
revolutionary tough, thin-walled case of translucent polypropylene
plastic, which was 50 percent thinner than conventional black
rubber-type battery enclosures, the design's extra room meant
bigger plates, more acid and extra starting power. Consumers
consistently rate DieHard as "most trusted," "dependable,"
"performs in extreme conditions" by overwhelming margins, according
to a 2009 Battery Brand Tracker Survey. About Schumacher Electric
Established in 1947, Schumacher Electric Corporation has been
leading change and driving performance to exceed their customers'
expectation. Engineered patent pending technologies and award
winning marketing have paved the way for Schumacher to be the
battery accessories (battery chargers, portable power sources, 12
volt accessories, etc.) manufacturer of choice. Schumacher
internationally distributes to retailers, distributors, OE
manufacturers and industrial markets. Schumacher's world
headquarters is located in Mount Prospect, Illinois with
manufacturing plants in China and Mexico. For more on Schumacher
Electric, visit http://www.batterychargers.com/. DATASOURCE: Sears
Holdings Corporation CONTACT: Larry Costello of Sears Holdings
Corp., +1-847-286-9036, ; or Judy Stropus of Schumacher Electric,
+1-203-438-0501, Web Site: http://www.searsholdings.com/
http://www.batterychargers.com/ Company News On-Call:
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