Strong core portfolio performance drives
continued wholesale growth
LOS
ANGELES, May 11, 2022 /PRNewswire/ -- Winc, Inc.
("Winc" or the "Company") (NYSE American: WBEV), a differentiated
platform for growing alcoholic beverages brands, today announced
financial results for the quarter ended March 31, 2022.
First Quarter 2022 Results Compared to the First Quarter of
2021
- Total net revenues increased 5.7% to $18.5 million
- Wholesale revenues increased 75.1% to $5.0 million
- DTC revenues declined 6.7% to $13.3
million
- Net loss was $4.2 million
compared to net income of $0.6
million
- Adjusted EBITDA* loss of $3.1
million versus a loss of $0.4
million
"We are pleased with our first quarter results and the progress
we made on key initiatives to drive growth and enhance
profitability. Wholesale revenues were up 75.1% and fueled
our top-line growth, attributable in part to a 62.2% increase in
the number of retail accounts*** versus the prior year period,"
said Geoff McFarlane, Chief
Executive Officer. "Distribution gains continued to reflect
the breadth of our expansion with leading national chains,
including Walmart and Target. In our DTC business, ongoing
initiatives aimed at optimizing customer activity drove average
order value up 11.7% versus the prior year period while marketing
spend declined nearly 36%. The 6.7% decline in DTC revenues
for the quarter was unsurprising as we cycled a 96.2% increase a
year earlier and customer demand returned to pre-COVID levels; on a
two-year basis, DTC revenues were up 83.0%. We delivered a 47.6%
sequential improvement in Adjusted EBITDA* versus the fourth
quarter of 2021, a significant milestone on our path to
profitability as the business continues to scale."
Brian Smith, Winc's President,
commented, "The strength of our core brand** portfolio continued to
be a major growth driver. In the first quarter, case volume
was up 42.6% in core brands versus a year ago, reflecting strong
underlying demand coupled with expanding wholesale
distribution. Our innovation pipeline remains robust and we
continue to be very pleased with the growth trajectory of our
newest brands, including a Summer
Water orange wine extension, as well as the significant
traction we are gaining in the organic wine category. We
believe the proven power of our unique omni-channel platform to
efficiently develop new products and brands, and rapidly expand
distribution, is a competitive advantage that underpins our
confidence in driving continued growth."
First Quarter 2022 Results
Net revenues increased 5.7% to $18.5
million in the first quarter of 2022 compared to
$17.5 million in the first quarter of
2021. Wholesale net revenues of $5.0
million increased 75.1% compared to the first quarter of
2021 primarily driven by increases in retail accounts***, the
number of products sold through retailers and higher sales
velocities. DTC net revenues of $13.3
million were down 6.7% as compared to the same period in
2021, primarily related to decreased order volume partially offset
by an 11.7% increase in average order value ("AOV")***.
Year-over-year DTC comparisons to 2021 remain challenging given the
high growth in 2021 and rising customer acquisition costs, but we
anticipate a return to growth in net DTC revenues over the coming
quarters through an improved marketing mix, website optimization
and development of new customer acquisition channels and branded
websites. Revenue mix continues to shift towards the
wholesale channel with the segment accounting for 26.9% of revenue
in the first quarter of 2022, up from 16.2% in the previous year,
reflecting the Company's strategic focus to diversify revenue
streams.
Gross profit of $7.4 million in
the first quarter of 2022 decreased 5.1% as compared to the first
quarter of 2021 and gross profit margin decreased to 40.3% from
44.9% in the prior year period. In the DTC segment, gross
margin was 42.4%, a 300 basis point decline compared to the first
quarter of 2021, primarily due to excise tax timing, as well as
increased logistics-related expenses. Management believes the
Company was able to minimize the impact of global supply chain
constraints and inflation due to an agile supply chain, improved
gross margin in the Company's core brands and a focus on operating
efficiencies. Gross margin in the wholesale segment was 35.1%, a
560 basis point decline compared to the same period in 2021, due to
a shift in product mix to an increased percentage of sales of
imported wines, which have higher freight costs and overall lower
margins but offer other benefits such as increased turnover per
year and beneficial working capital dynamics.
Total operating expenses in the first quarter of 2022 increased
$3.2 million, or 36.2%, compared to
the same period in 2021, reflecting investments in growth
initiatives and incremental public company expenses.
Marketing expenses decreased by 35.6% to $2.6 million driven by lower digital advertising
expenses in the quarter. Personnel expenses were $4.2 million as compared to $2.4 million in the same period in 2021, with
$0.8 million of the increase
reflecting stock-based compensation and $0.9
million due to expenses related to increasing headcount to
support growth. General and administrative expenses rose
124.6% or $2.7 million to
$4.8 million due to increased
expenses for professional services to support operating as a public
company and other growth-related expenses.
Net loss for the first quarter of 2022 was $4.2 million or ($0.32) per share based on 13.2 million weighted
average common shares outstanding in that quarter compared to a net
income of $0.6 million or
$0.06 per diluted share in the first
quarter of 2021 based on 10.3 million weighted average common
shares outstanding in that quarter.
Adjusted EBITDA* loss increased to $3.1
million in the first quarter of 2022 compared to Adjusted
EBITDA* loss of $0.4 million in the
first quarter of 2021. Adjusted EBITDA* loss improved
$2.8 million sequentially, versus the
fourth quarter of 2021, largely reflecting the seasonal
normalization of marketing expenses.
Balance Sheet
As of March 31, 2022, the Company
had cash of $4.3 million and
$3.0 million of borrowing under its
line of credit compared to cash of $4.9
million and no outstanding borrowings at December 31, 2021. The decrease in net cash
reflected increased operating expenses and working capital needs to
support growth. The Company borrowed an additional $2.0 million subsequent to quarter end for total
outstanding borrowings under the line of credit of $5.0 million as of the date of this press
release. The Company's line of credit matures on June 30, 2022, and the Company is currently
negotiating an extension with the lender. The Company's management
believes it will continue to require third-party financing to
support future operations. However, if the Company is unable to
extend the maturity date of its line of credit or obtain
alternative debt financing, there are no assurances that the
Company will be able to repay the line of credit at
maturity.
Conference Call and Webcast
The Company will host a conference call and webcast at
5:00 p.m. ET today to discuss first
quarter 2022 results. The conference call can be accessed by
dialing (877) 704-4453 or for international callers by dialing
(201) 389-0920. The live audio webcast can be accessed via the
"News & Events" section of the Company's investor relations
website at https://ir.winc.com/ or directly here. An archived
replay of the webcast will be available on the Company's website
shortly after the live event has concluded for at least 30
days.
About Winc
Winc is a differentiated platform for growing alcoholic
beverages brands, fueled by the joint capabilities of a data-driven
brand development strategy paired with a true omni-channel
distribution network. Winc's mission is to become the leading brand
builder within the alcoholic beverages industry through an
omni-channel growth platform.
Winc's common stock trades under the ticker symbol "WBEV" on the
NYSE American.
Contact:
Matt Thelen
Chief Strategy Officer and General Counsel
invest@winc.com
424-353-1767
Forward-Looking Statements
This press release contains "forward-looking statements" within
the meaning of the Private Securities Litigation Reform Act of
1995. The Company intends for such forward-looking statements to be
covered by the safe harbor provisions for forward-looking
statements contained in Section 27A of the Securities Act of 1933,
as amended, and Section 21E of the Securities Exchange Act of 1934,
as amended. The words "believe," "may," "will," "estimate,"
"continue," "anticipate," "intend," "expect," "could," "would,"
"project," "plan," "potentially," "preliminary," "likely," and
similar expressions are intended to identify forward-looking
statements. All statements contained in this press release other
than statements of historical fact, are forward-looking statements,
including statements regarding:
- the Company's total addressable market, future results of
operations, financial position, research and development costs,
capital requirements and needs for additional financing;
- the Company's expectations about market trends and its ability
to capitalize on these trends;
- the Company's business strategy and plans;
- the impact on the Company's business, financial condition and
results of operation from the ongoing and global COVID-19 pandemic,
or any other pandemic, epidemic or outbreak of an infectious
disease in the United States or
worldwide;
- the Company's ability to effectively and efficiently develop
new brands of wines and introduce products in beverage categories
beyond wine;
- the Company's ability to efficiently attract and retain
consumers;
- the Company's ability to increase awareness of its portfolio of
brands in order to successfully compete with other companies;
- the Company's ability to maintain and improve its technology
platform supporting the Winc digital platform;
- the Company's ability to maintain and expand its relationships
with wholesale distributors and retailers;
- the Company's ability to continue to operate in a heavily
regulated environment;
- the Company's ability to establish and maintain intellectual
property protection or avoid claims of infringement;
- the Company's ability to hire and retain qualified personnel;
and
- the Company's ability to obtain adequate financing and continue
as a going concern.
The Company cautions you that the foregoing list may not contain
all of the forward-looking statements made in this press
release.
The Company has based the forward-looking statements contained
in this press release on the Company's current expectations and
projections about future events and trends that the Company
believes may affect its financial condition, results of operations,
business strategy, short-term and long-term business operations and
objectives, and financial needs. These forward-looking statements
are subject to a number of known and unknown risks, uncertainties,
and assumptions, including those described under the sections
entitled "Risk Factors" and "Management's Discussion and Analysis
of Financial Condition and Results of Operations" and elsewhere in
the Company's Annual Report on Form 10-K for the fiscal year ended
December 31, 2021 filed with the
Securities and Exchange Commission (the "SEC") on March 30, 2022 and the Company's other periodic
filings with the SEC. Moreover, the Company operates in a very
competitive and rapidly changing environment. New risks emerge from
time to time. It is not possible for management to predict all
risks, nor can the Company assess the impact of all factors on the
Company's business or the extent to which any factor, or
combination of factors, may cause actual results to differ
materially from those contained in any forward-looking statements
the Company may make. In light of these risks, uncertainties, and
assumptions, the future events and trends discussed in this press
release may not occur, and actual results could differ materially
and adversely from those anticipated or implied in the
forward-looking statements.
Any forward-looking statements made herein speak only as of the
date of this press release. Except as required by applicable law,
the Company undertakes no obligation to update any of these
forward-looking statements for any reason after the date of this
press release or to conform these statements to actual results or
revised expectations. Any forward-looking statements do not reflect
the potential impact of any future acquisitions, mergers,
dispositions, restructurings, joint ventures, partnerships or
investments the Company may make.
These forward-looking statements are based upon information
available to the Company as of the date of this press release, and
while the Company believes such information forms a reasonable
basis for such statements, such information may be limited or
incomplete, and statements should not be read to indicate that the
Company has conducted an exhaustive inquiry into, or review of, all
potentially available relevant information. These statements are
inherently uncertain and investors are cautioned not to unduly rely
upon these statements.
_______________________________
|
|
* Non-GAAP financial
measure. See "Non-GAAP Financial Measures" for additional
information and a reconciliation to the most directly comparable
financial measure calculated in accordance with U.S.
GAAP.
|
|
** Each of the
Company's current core brands has individually generated more than
$1.0 million in net revenues through the DTC channel and more than
$0.5 million through the wholesale channel in the last 12 months,
and management believes has the potential to continue to grow sales
through the wholesale channel.
|
|
*** Throughout this
press release, the Company provides certain key performance
indicators used by management and often used by competitors in the
Company's industry. These and other key performance indicators are
discussed in more detail in the section entitled "Supplemental
Information" in this press release.
|
Winc,
Inc.
|
|
Condensed
Consolidated Balance Sheets
|
|
(In thousands,
except share and per share amounts)
|
|
|
|
|
|
March 31,
|
|
|
December 31,
|
|
|
|
2022
|
|
|
2021
|
|
|
|
(Unaudited)
|
|
|
|
|
Assets
|
|
|
|
|
|
|
Current
assets:
|
|
|
|
|
|
|
Cash
|
|
$
|
4,272
|
|
|
$
|
4,883
|
|
Accounts receivable, net of allowance for doubtful accounts
and sales returns of
$0.1 million and $0.2 million
as of March 31, 2022 and December 31, 2021, respectively
|
|
|
3,761
|
|
|
|
2,575
|
|
Inventory
|
|
|
23,147
|
|
|
|
23,888
|
|
Prepaid expenses and other current assets
|
|
|
6,544
|
|
|
|
6,887
|
|
Total current
assets
|
|
|
37,724
|
|
|
|
38,233
|
|
Property and equipment, net
|
|
|
753
|
|
|
|
496
|
|
Right of use lease assets
|
|
|
4,786
|
|
|
|
—
|
|
Intangible assets, net
|
|
|
11,274
|
|
|
|
11,537
|
|
Other assets
|
|
|
160
|
|
|
|
122
|
|
Total assets
|
|
$
|
54,697
|
|
|
$
|
50,388
|
|
Liabilities and Stockholders'
Equity
|
|
|
|
|
|
|
Current
liabilities:
|
|
|
|
|
|
|
Accounts payable
|
|
$
|
4,541
|
|
|
$
|
4,040
|
|
Accrued liabilities
|
|
|
5,546
|
|
|
|
6,762
|
|
Contract liabilities
|
|
|
12,767
|
|
|
|
12,127
|
|
Short-term early exercise stock option liabilities
|
|
|
774
|
|
|
|
922
|
|
Lease liabilities, current
|
|
|
1,489
|
|
|
|
—
|
|
Line of credit
|
|
|
3,000
|
|
|
|
—
|
|
Total current
liabilities
|
|
|
28,117
|
|
|
|
23,851
|
|
Lease liabilities, non-current
|
|
|
3,485
|
|
|
|
—
|
|
Early exercise stock option liability, non-current
|
|
|
658
|
|
|
|
839
|
|
Other liabilities
|
|
|
2,085
|
|
|
|
2,216
|
|
Total
liabilities
|
|
|
34,345
|
|
|
|
26,906
|
|
Stockholders'
equity:
|
|
|
|
|
|
|
Common stock, par value $0.0001 per share; 300,000,000 shares
authorized as of March 31, 2022 and December 31, 2021, 13,213,378
and 13,214,612, shares issued and
outstanding as of March 31, 2022 and December 31, 2021,
respectively
|
|
|
1
|
|
|
|
2
|
|
Preferred stock, par value $0.0001 per share; 10,000,000
shares authorized as of March 31, 2022 and December 31, 2021, zero
shares issued and outstanding as of
March 31, 2022 and December 31,
2021
|
|
|
—
|
|
|
|
—
|
|
Treasury stock (168,750 shares outstanding as of March 31,
2022 and December 31, 2021)
|
|
|
(7)
|
|
|
|
(7)
|
|
Additional paid-in capital
|
|
|
96,319
|
|
|
|
95,207
|
|
Accumulated deficit
|
|
|
(75,961)
|
|
|
|
(71,720)
|
|
Total stockholders'
equity
|
|
|
20,352
|
|
|
|
23,482
|
|
Total liabilities and
stockholders' equity
|
|
$
|
54,697
|
|
|
$
|
50,388
|
|
Winc,
Inc.
|
|
|
Condensed
Consolidated Statements of Operations
|
|
|
(Unaudited)
|
|
|
(In thousands,
except share and per share amounts)
|
|
|
|
|
|
|
|
Three Months Ended
|
|
|
|
|
March 31,
|
|
|
|
|
2022
|
|
|
2021
|
|
|
Net revenues
|
|
$
|
18,457
|
|
|
$
|
17,465
|
|
|
Cost of
revenues
|
|
|
11,014
|
|
|
|
9,626
|
|
|
Gross profit
|
|
|
7,443
|
|
|
|
7,839
|
|
|
Operating
expenses:
|
|
|
|
|
|
|
|
Marketing
|
|
|
2,644
|
|
|
|
4,105
|
|
|
Personnel
|
|
|
4,208
|
|
|
|
2,416
|
|
|
General and administrative
|
|
|
4,833
|
|
|
|
2,152
|
|
|
Production and operation
|
|
|
150
|
|
|
|
34
|
|
|
Creative development
|
|
|
80
|
|
|
|
41
|
|
|
Total operating
expenses
|
|
|
11,915
|
|
|
|
8,748
|
|
|
Loss from
operations
|
|
|
(4,472)
|
|
|
|
(909)
|
|
|
Other income
|
|
|
|
|
|
|
|
Interest expense
|
|
|
(23)
|
|
|
|
(140)
|
|
|
Expense from change in fair value of warrant
liabilities
|
|
|
—
|
|
|
|
(21)
|
|
|
Other income, net
|
|
|
270
|
|
|
|
296
|
|
|
Gain on debt forgiveness from Paycheck Protection Program
note payable
|
|
|
—
|
|
|
|
1,364
|
|
|
Total other income,
net
|
|
|
247
|
|
|
|
1,499
|
|
|
(Loss) income before
provision for (benefit from) income taxes
|
|
|
(4,225)
|
|
|
|
590
|
|
|
Income tax expense
(benefit)
|
|
|
16
|
|
|
|
(3)
|
|
|
Net (loss)
income
|
|
$
|
(4,241)
|
|
|
$
|
593
|
|
|
Net (loss) income per
common share:
|
|
|
|
|
|
|
|
Basic
|
|
$
|
(0.32)
|
|
|
$
|
0.39
|
|
|
Diluted
|
|
$
|
(0.32)
|
|
|
$
|
0.06
|
|
|
Weighted-average common
shares outstanding:
|
|
|
|
|
|
|
|
Basic
|
|
|
13,214,516
|
|
|
|
1,509,721
|
|
|
Diluted
|
|
|
13,214,516
|
|
|
|
10,296,291
|
|
|
Winc,
Inc.
|
|
Condensed
Consolidated Statements of Cash Flows
|
|
(Unaudited)
|
|
(In
thousands)
|
|
|
|
|
|
Three Months Ended
|
|
|
|
March 31,
|
|
|
|
2022
|
|
|
2021
|
|
Cash flows from operating
activities
|
|
|
|
|
|
|
Net (loss)
income
|
|
$
|
(4,241)
|
|
|
$
|
593
|
|
Adjustments to
reconcile net (loss) income to net cash used in operating
activities:
|
|
|
|
|
|
|
Depreciation and amortization expense
|
|
|
270
|
|
|
|
109
|
|
Amortization of debt issuance costs
|
|
|
13
|
|
|
|
46
|
|
Stock-based compensation
|
|
|
822
|
|
|
|
72
|
|
Bad
debt expense
|
|
|
(49)
|
|
|
|
—
|
|
Gain on debt forgiveness - Paycheck Protection Program note
payable
|
|
|
—
|
|
|
|
(1,364)
|
|
Other non-cash
|
|
|
61
|
|
|
|
17
|
|
Change in operating assets and liabilities:
|
|
|
|
|
|
|
Accounts receivable
|
|
|
(1,138)
|
|
|
|
(616)
|
|
Inventory
|
|
|
740
|
|
|
|
(4,666)
|
|
Prepaid expenses and other
current assets
|
|
|
343
|
|
|
|
(2,706)
|
|
Other assets
|
|
|
(39)
|
|
|
|
199
|
|
Accounts payable
|
|
|
501
|
|
|
|
1,977
|
|
Accrued liabilities
|
|
|
(1,216)
|
|
|
|
950
|
|
Contract liabilities
|
|
|
640
|
|
|
|
379
|
|
Other liabilities
|
|
|
4
|
|
|
|
1
|
|
Net
cash used in operating activities
|
|
|
(3,289)
|
|
|
|
(5,009)
|
|
Cash flows from investing
activities
|
|
|
|
|
|
|
Purchases of property
and equipment
|
|
|
(302)
|
|
|
|
(112)
|
|
Capitalized software
development costs
|
|
|
(20)
|
|
|
|
—
|
|
Net
cash used in investing activities
|
|
|
(322)
|
|
|
|
(112)
|
|
Cash flows from financing
activities
|
|
|
|
|
|
|
Borrowings on line of
credit, net
|
|
|
3,000
|
|
|
|
—
|
|
Repayments of long-term
debt
|
|
|
—
|
|
|
|
(417)
|
|
Proceeds from issuance
of preferred stock and warrants, net of issuance costs
|
|
|
—
|
|
|
|
13,479
|
|
Net
cash provided by financing activities
|
|
|
3,000
|
|
|
|
13,062
|
|
Net (decrease) increase
in cash
|
|
|
(611)
|
|
|
|
7,941
|
|
Cash at beginning of
period
|
|
|
4,883
|
|
|
|
7,008
|
|
Cash at end of
period
|
|
$
|
4,272
|
|
|
$
|
14,949
|
|
|
|
|
|
|
|
|
Supplemental disclosure of cash flow
information
|
|
|
|
|
|
|
Interest
paid
|
|
$
|
10
|
|
|
$
|
68
|
|
Taxes paid
|
|
$
|
2
|
|
|
$
|
9
|
|
|
|
|
|
|
|
|
Noncash investing and financing
activities
|
|
|
|
|
|
|
Vesting of early
exercised stock options
|
|
$
|
329
|
|
|
$
|
—
|
|
Right of use assets
recorded upon adoption of ASC 842
|
|
$
|
5,197
|
|
|
$
|
—
|
|
Employee promissory
notes issued for stock option exercises
|
|
$
|
—
|
|
|
$
|
1,046
|
|
Non-GAAP Financial Measures
The Company's management believes Adjusted EBITDA and Adjusted
EBITDA margin are helpful to investors, analysts and other
interested parties because these measures can assist in providing a
more consistent and comparable overview of the Company's operations
across its historical financial periods. In addition, these
measures are frequently used by analysts, investors and other
interested parties to evaluate and assess performance. The Company
defines Adjusted EBITDA as net loss before interest, taxes,
depreciation and amortization, stock-based compensation expense and
other items the Company believes are not indicative of the
Company's operating performance, such as gain or loss attributable
to the change in fair value of warrants. The Company defines
Adjusted EBITDA margin as Adjusted EBITDA divided by net revenues.
Adjusted EBITDA and Adjusted EBITDA margin are non-GAAP measures
and are presented for supplemental informational purposes only and
should not be considered as alternatives or substitutes to
financial information presented in accordance with GAAP. These
measures have certain limitations in that they do not include the
impact of certain expenses that are reflected in the Company's
condensed consolidated statement of operations that are necessary
to run the Company's business. Some of these limitations
include:
- Adjusted EBITDA and Adjusted EBITDA margin do not reflect
interest expense, or the cash requirements necessary to service
interest or principal payments on the Company's debt;
- Adjusted EBITDA and Adjusted EBITDA margin do not reflect
changes in, or cash requirements for the Company's working capital
needs;
- although depreciation and amortization are non-cash charges,
the assets being depreciated and amortized may have to be replaced
in the future;
- and Adjusted EBITDA and Adjusted EBITDA margin do not reflect
cash capital expenditure requirements for such replacements or for
new capital expenditures.
Other companies, including other companies in the Company's
industry, may not use such measures or may calculate the measures
differently than as presented in this press release, limiting their
usefulness as comparative measures.
A reconciliation of net loss to Adjusted EBITDA and net loss
margin to Adjusted EBITDA margin is set forth below (dollars in
thousands). Adjusted EBITDA margin is defined as Adjusted EBITDA
divided by net revenues.
|
|
Three Months Ended
March 31,
|
|
|
|
2022
|
|
|
2021
|
|
Net (loss) income
|
|
$
|
(4,241)
|
|
|
$
|
593
|
|
Interest expense
|
|
|
23
|
|
|
|
140
|
|
Income tax expense (benefit)
|
|
|
16
|
|
|
|
(3)
|
|
Depreciation and amortization expense
|
|
|
270
|
|
|
|
109
|
|
EBITDA
|
|
$
|
(3,932)
|
|
|
$
|
839
|
|
Stock-based compensation
|
|
|
822
|
|
|
|
72
|
|
Gain on debt forgiveness from Paycheck Protection Program
note payable
|
|
|
—
|
|
|
|
(1,364)
|
|
Change in fair value of warrant liabilities
|
|
|
—
|
|
|
|
21
|
|
Adjusted EBITDA
|
|
$
|
(3,110)
|
|
|
$
|
(432)
|
|
Net (loss) income
margin
|
|
|
-23.0
|
%
|
|
|
3.4
|
%
|
Adjusted EBITDA margin
|
|
|
-16.8
|
%
|
|
|
-2.5
|
%
|
Winc,
Inc.
|
|
Supplemental
Information
|
|
(Unaudited)
|
|
(In thousands,
except for average order value and retail accounts)
|
|
|
|
|
|
Three Months Ended
March 31,
|
|
|
|
2022
|
|
|
2021
|
|
DTC
|
|
|
|
|
|
|
DTC net
revenues
|
|
$
|
13,311
|
|
|
$
|
14,273
|
|
DTC gross
profit
|
|
|
5,639
|
|
|
|
6,479
|
|
Average order
value
|
|
|
75.27
|
|
|
|
67.37
|
|
Wholesale
|
|
|
|
|
|
|
Wholesale net
revenues
|
|
$
|
4,963
|
|
|
$
|
2,835
|
|
Wholesale gross
profit
|
|
|
1,743
|
|
|
|
1,153
|
|
Retail
accounts
|
|
|
9,348
|
|
|
|
5,764
|
|
Average Order Value
The Company believes the continued growth of its average order
value, or AOV, demonstrates both the Company's increasing value
proposition for its consumer base and their increasing affinity for
the Company's premium brands. The Company defines AOV as the sum of
DTC net revenues, divided by the total orders placed in that
period. Total orders are the summation of all completed individual
purchase transactions in a given period. AOV may fluctuate as the
Company expands into and increases its presence in additional
product categories.
The Company increased AOV by 11.7%, to $75.27 from $67.37
for the three months ended March 31,
2022 and 2021, respectively.
Retail Accounts
Retail account growth is a key metric for the Company's
continued growth in wholesale as it is a measure of how widely the
Company's products are distributed. The metric represents the
number of retail accounts in which the Company sold its products in
a given period.
The Company expanded its retail accounts by 62.2% to 9,348 from
5,764 for the three months ended March 31,
2022 and 2021, respectively.
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SOURCE Winc, Inc.