IAX Intl Absorbents

FERNDALE, Wash., Nov. 20 /PRNewswire-FirstCall/ -- International Absorbents Inc. (AMEX:IAX), a leading developer and producer of environmentally-friendly pet care and industrial products, today announced that its subsidiary, Absorption Corp, has won Petcetera's First "Outstanding Achievement Award" in the Live Animals and Supplies Category. Petcetera, Canada's leading pet superstore, recognized Absorption Corp for initiating a new in-store program for its live animal habitats, achieving a sales increase of over 50% in 2007, and for strong support of Petcetera's national flyer program. "We are honored to be recognized for outstanding achievement by Petcetera, a major player in the growing Canadian market," stated Gordon L. Ellis, Chairman of International Absorbents Inc. "More importantly, we are very pleased with the enthusiastic response our products have received from Petcetera's customers, resulting in chain-wide sales growth of an impressive 50% in 2007." Petcetera is Canada's leading pet superstore, with 48 locations nationwide. With more than 10,000 pet products in 10,000 to 25,0000 square feet of retail space, Petcetera provides a full range of pet care services including pet hospitals (Vetcetera), pet grooming, obedience school, doggy daycares centres, pet photography and pet licensing. Additional information is available at http://www.petcetera.ca/. International Absorbents Inc. develops, manufactures and markets patented and proprietary, cost effective consumer and commercial products derived from recycled, renewable materials. These environmentally safe products outperform conventional products used in a broad range of consumer and industrial applications, including retail/commercial pet bedding and litter, oil and hazardous liquid spill cleanup and control, oil/water filtration, and packaging. Further information is available at http://www.internationalabsorbents.com/. Contact: Charles (Chuck) Tait International Absorbents Inc. Toll Free: 866-514-6559 or 604-681-6181 A number of the matters and subject areas discussed in this press release that are not historical or current facts deal with potential future circumstances and developments, including without limitation, statements referring to the Company's future growth strategies and sales results, ability to improve production capabilities and efficiencies, prospects for the future, potential financial results, market and product line growth, abilities to enter new markets, ability to introduce new products, benefits from infrastructure improvements and the Company's competitiveness and profitability as a result of new sales and marketing programs, are forward-looking statements. The words "believe," "expect," "intend," "estimate," "assume" and "anticipate," variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not forward-looking. The discussion of such matters and subject areas is qualified by the inherent risks and uncertainties surrounding future expectations generally, and it is important to note that the Company's actual results could differ materially from those projected, due to various risk factors. Those risks include, but are not limited to, risks related to commissioning a new manufacturing plant, newly installed equipment performance, consumer acceptance of the Company's products, competitor reactions, the Company's ability to market and price its products, general economic conditions outside of the control of the Company, fuel prices, and the economic availability of sources of raw materials to meet demand rates necessary to sustain growth. Additional information concerning factors that could cause actual results to differ materially from those in the forward-looking statements is contained from time to time in the Company's reports filed with the SEC, including, but not limited to, the Company's annual report on Form 10-K for the fiscal year ended January 31, 2007 and its quarterly filings on Form 10-Q. This press release speaks only as of its date, and the Company disclaims any duty to update the information herein. DATASOURCE: International Absorbents Inc. CONTACT: Charles (Chuck) Tait of International Absorbents Inc., toll, free, 1-866-514-6559, or +1-604-681-6181, Web site: http://www.internationalabsorbents.com/

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