IAX Intl Absorbents

FERNDALE, Wash., Oct. 23 /PRNewswire-FirstCall/ -- International Absorbents Inc. (AMEX:IAX), a leading developer and producer of environmentally-friendly pet care and industrial products, today announced that its CareFRESH(R) Colors(TM) brand pet bedding has won Pet Business Magazine's 6th Annual 2007 Industry Recognition Award for favorite product in the small animal accessories category. The editors at Pet Business Magazine asked retailers, their subscribers, to choose those products that have made a significant impact on their respective categories. This year, Pet Business received an unprecedented level of feedback from its readers. The votes have been tabulated and CareFRESH(R) Colors(TM) has been recognized as favorite product in the small animals-accessories category. Award winners, including CareFRESH(R) Colors(TM), are included in the October 2007 edition of Pet Business Magazine and on its web-site at http://www.petbusiness.com/. "We take a great measure of pride and satisfaction in this recognition from our retail partners in the pet industry," stated Shawn Dooley, Vice-President, Sales and Marketing for International Absorbents Inc. "We have worked diligently to create a truly unique product that meets the needs of pet owners and to position the product so it best benefits our distributors and retailers in growing their businesses. This award is validation of our success in making the CareFRESH(R) brand a profitable, fast-turning, must-stock item for pet specialty retailers. CareFRESH(R) is an industry leader in the pet bedding category and we will continue to innovate and improve to maintain that distinction." Pet Business Magazine is dedicated to helping pet retailers improve their profits by delivering significant editorial content that gives pet retailers essential information to help them increase their current and future financial success. Pet Business articles meticulously explore the issues affecting the industry, and examine subjects of interest to retail executives. Other content includes business columns, pet and product columns, and monthly departments. International Absorbents Inc. develops, manufactures and markets patented and proprietary, cost effective consumer and commercial products derived from recycled, renewable materials. These environmentally safe products outperform conventional products used in a broad range of consumer and industrial applications, including retail/commercial pet bedding and litter, oil and hazardous liquid spill cleanup and control, oil/water filtration, and packaging. Further information is available at http://www.internationalabsorbents.com/. Contact: Charles (Chuck) Tait International Absorbents Inc. Toll Free: 866-514-6559 or 604-681-6181 A number of the matters and subject areas discussed in this press release that are not historical or current facts deal with potential future circumstances and developments, including without limitation, statements referring to the Company's future growth strategies and sales results, ability to improve production capabilities and efficiencies, prospects for the future, potential financial results, market and product line growth, abilities to enter new markets, ability to introduce new products, benefits from infrastructure improvements and the Company's competitiveness and profitability as a result of new sales and marketing programs, are forward- looking statements. The words "believe," "expect," "intend," "estimate," "assume" and "anticipate," variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not forward-looking. The discussion of such matters and subject areas is qualified by the inherent risks and uncertainties surrounding future expectations generally, and it is important to note that the Company's actual results could differ materially from those projected, due to various risk factors. Those risks include, but are not limited to, risks related to commissioning a new manufacturing plant, newly installed equipment performance, consumer acceptance of the Company's products, competitor reactions, the Company's ability to market and price its products, general economic conditions outside of the control of the Company, fuel prices, and the economic availability of sources of raw materials to meet demand rates necessary to sustain growth. Additional information concerning factors that could cause actual results to differ materially from those in the forward- looking statements is contained from time to time in the Company's reports filed with the SEC, including, but not limited to, the Company's annual report on Form 10-K for the fiscal year ended January 31, 2007and its quarterly filings on Form 10-Q. This press release speaks only as of its date, and the Company disclaims any duty to update the information herein. DATASOURCE: International Absorbents Inc. CONTACT: Charles (Chuck) Tait of International Absorbents Inc., 1-866-514-6559 or +1-604-681-6181, Web site: http://www.internationalabsorbents.com/ http://www.petbusiness.com/

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