Now Available at 292 Locations with 534 SKU
Placements in One of the Country's Largest National Convenience
Store Chains Throughout California
Fresh Vine Wine Varietals Reaches 1,300 Points
of Distribution, and is Now Easier than Ever to Access for
California's Large and Growing
Market of Health-conscious Consumers
MINNEAPOLIS, March 24, 2022 /PRNewswire/ -- Fresh Vine Wine,
Inc. (NYSE American: VINE), the premier producer of lower carb,
lower sugar, and lower calorie premium wines in the United States, today announced that it has
entered the Convenience Store channel with a chain authorization in
1,657 stores to offer its Pinot Noir and Chardonnay across
California locations of a leading
national convenience store chain. Today, 292 c-store locations of
the chain are already now selling Fresh Vine Wine.
Janelle Anderson, CEO of Fresh
Vine Wine, Inc., said, "Securing a top national convenience store
chain to carry our wines across the state of California is a true breakthrough for Fresh
Vine Wines, as this validates the broad and rapid appeal of our
lower carb, lower calorie, lower sugar premium wines, that do not
compromise on taste while offering the accessible price point
convenience shoppers seek."
Fresh Vine Wine's expansion in the convenience store channel
supports the emerging growth of the wine category at small-format
retailers, where there has been an increase in wine sales.
Ms. Anderson continues, "With 1,300 points of distribution in Q1
with one of the largest distributors alone, we absolutely expect to
add additional locations with this highly regarded organization, as
well as to expand into other geographies and add other 'C-Store'
partners that recognize how FVW can enhance their merchandising
strategy."
About Fresh Vine Wine, Inc.
Fresh Vine Wine, Inc.
(NYSE American: VINE) is a premier producer of lower carb, lower
calorie premium wines in the United
States, kicking off a 2022 growth plan following its IPO in
mid-December 2021. Fresh Vine Wine's
brand vision is to lead the emerging natural and accessible premium
wine category, as health trends continue to accelerate in the US
marketplace. The 2020 US wine market was a $69B category. Fresh Vine Wine plans to
accelerate growth in 2022 by amplifying its marketing, expanding
product offerings, and expanding its team. Fresh Vine Wine
positions its core brand lineup as an affordable luxury, retailing
between $14.99-$22.99. Fresh Vine Wine's varietals currently
include its Cabernet Sauvignon, Chardonnay, Pinot Noir, and
Rosé.
Forward-Looking Statements
This press release includes
forward-looking statements. These forward-looking statements
generally can be identified by the use of words such as
"anticipate," "expect," "plan," "could," "may," "will," "believe,"
"estimate," "forecast," "goal," "project," and other words of
similar meaning. These forward-looking statements address various
matters including statements regarding the timing or nature of
future operating or financial performance or other events. Each
forward-looking statement contained in this press release is
subject to risks and uncertainties that could cause actual results
to differ materially from those expressed or implied by such
statement. Applicable risks and uncertainties include, among
others, the Company's ability to hire additional personnel and to
manage the growth of its business; the Company's reliance on its
brand name, reputation and product quality; the Company's ability
to adequately address increased demands that may be placed on its
management, operational and production capabilities; the
effectiveness of the Company's advertising and promotional
activities and investments; the Company's reliance on celebrities
to endorse its wines and market its brand; general competitive
conditions; fluctuations in consumer demand for wine; overall
decline in the health of the economy and consumer discretionary
spending; the occurrence of adverse weather events, natural
disasters, public health emergencies, or other unforeseen
circumstances that may cause delays to or interruptions in the
Company's operations; risks associated with disruptions in the
Company's supply chain for grapes and raw and processed materials;
the impact of COVID-19 and its variants on the Company's customers,
suppliers, business operations and financial results; disrupted or
delayed service by the distributors the Company relies on for the
distribution of its wines; the Company's ability to successfully
execute its growth strategy; the Company's success in retaining or
recruiting, or changes required in, its officers, key employees or
directors; the Company's ability to protect its trademarks and
other intellectual property rights; the Company's ability to comply
with laws and regulations affecting its business, including those
relating to the manufacture, sale and distribution of wine; claims,
demands and lawsuits to which the Company may be subject and the
risk that its insurance or indemnities coverage may not be
sufficient; the Company's ability to operate, update or implement
its IT systems; the Company's ability to successfully pursue
strategic acquisitions and integrate acquired businesses; the
Company's potential ability to obtain additional financing when and
if needed; the Company's founders' significant influence over the
Company; and the risks identified in the Company's other filings
with the SEC. The Company cautions investors not to place
considerable reliance on the forward-looking statements contained
in this press release. You are encouraged to read the Company's
filings with the SEC, available at www.sec.gov, for a discussion of
these and other risks and uncertainties. The forward-looking
statements in this press release speak only as of the date of this
document, and the Company undertakes no obligation to update or
revise any of these statements. The Company's business is subject
to substantial risks and uncertainties, including those referenced
above. Investors, potential investors, and others should give
careful consideration to these risks and uncertainties.
Contact: freshvinewine@jonesworks.com
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SOURCE Fresh Vine Wine, Inc.