As filed with the Securities and Exchange Commission on April 16, 2008                               Registration No. 333-136855


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 

 
POST EFFECTIVE AMENDMENT NO. 2 TO FORM SB-2
ON FORM S-3
REGISTRATION STATEMENT
UNDER THE
SECURITIES ACT OF 1933
 

 
DIGITALFX INTERNATIONAL, INC.
(Exact Name of Registrant as Specified in its Charter)
 
Florida
 
65-0358792
(State or Jurisdiction of
 
(I.R.S. Employer
Incorporation or Organization)
 
Identification No.)
 
3035 East Patrick Lane, Suite 9
Las Vegas, Nevada 89120
(702) 938-9300
(Address, Including Zip Code, and Telephone Number, Including Area Code, of Registrant’s Principal Executive Offices)
 
Mickey Elfenbein, Chief Operating Officer
DigitalFX International, Inc.
3035 East Patrick Lane, Suite 9
Las Vegas, Nevada 89120
(702) 938-9300
(Name, Address, Including Zip Code, and Telephone Number, Including Area Code, of Agent for Service)
 
Copy to:
 
Gregory Akselrud, Esq.
Stubbs Alderton & Markiles, LLP
15260 Ventura Boulevard, 20 th Floor
Sherman Oaks, California 91403
(818) 444-4500

Approximate date of commencement of proposed sale to the public: From time to time after the effective date of this Post-Effective Amendment.

If the only securities being registered on this Form are being offered pursuant to dividend or interest reinvestment plans, please check the following box: o
 
If any of the securities being registered on this Form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, other than securities offered only in connection with dividend or interest reinvestment plans, check the following box. x
 
If this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, please check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. o
 
If this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. o

If this Form is a registration statement pursuant to General Instruction I.D. or a post-effective amendment thereto that shall become effective upon filing with the Commission pursuant to Rule 462(e) under the Securities Act, check the following box. o

If this Form is a post-effective amendment to a registration statement filed pursuant to General Instruction I.D. filed to register additional securities or additional classes of securities pursuant to Rule 413(b) under the Securities Act, check the following box. o
 

 
CALCULATION OF REGISTRATION FEE
 
Title of Each Class
of Securities
To Be Registered
 
Amount To Be Registered (1)
 
Proposed Maximum
Offering Price
Per Unit (2)
 
Proposed
Maximum Aggregate
Offering Price (2)
 
Amount Of
Registration Fee (3)
 
Common Stock, par value $.001 per share
   
19,448,634
 
$
0.69
 
$
13,419,557.46
 
$
527.39
 
Common Stock, par value $.001 per share, issuable upon exercise of warrants
   
194,497
 
$
0.69
 
$
134,202.93
 
$
5.27
 
TOTAL
   
19,643,131
 
$
0.69
 
$
13,553,760.39
 
$
532.66
 
 

(1)
In the event of a stock split, stock dividend, or other similar transaction involving the Registrant’s common stock, in order to prevent dilution, the number of shares registered shall automatically be increased to cover the additional shares in accordance with Rule 416(a) under the Securities Act.
 
(2)
Estimated solely for the purpose of calculating the registration fee pursuant to Rule 457(c) under the Securities Act of 1933, using the average of the high and low price as reported on the American Stock Exchange on April 14, 2008.
 
(3)
A registration fee of $17,981.90 was paid with respect to 22,407,352 shares with the initial filing of the Registration Statement and an additional registration fee of $21.07 was paid with respect to 19,028 shares with the filing of Amendment No. 1 to the Registration Statement.
 
THIS POST-EFFECTIVE AMENDMENT NO. 2 TO REGISTRATION STATEMENT NO. 333-136855 SHALL HEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(C) OF THE SECURITIES ACT OF 1933 ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(C), MAY DETERMINE.
 



 
EXPLANATORY NOTE
 
Pursuant to Rule 401(e) of the Securities Act of 1933, the Registrant is filing this Post-Effective Amendment No. 2 (the “Amendment”) to Form SB-2 on Form S-3 to update information contained in the prospectus included in the Registrant’s Registration Statement on Form SB-2, as amended (Registration No. 333-136855) (the “Registration Statement”). The Registration Statement was declared effective by the Securities and Exchange Commission on November 30, 2006.
 
i


Subject to Completion, Dated April 16, 2008
 
DIGITALFX INTERNATIONAL, INC.
 
19,643,131   Shares
 
Common Stock
 

 
This prospectus relates to the offer and sale from time to time of up to 19,643,131   shares of our common stock that are held by the shareholders named in the “Selling Shareholders” section of this prospectus. The prices at which the selling shareholders may sell the shares in this offering will be determined by the prevailing market price for the shares or in negotiated transactions. We will not receive any of the proceeds from the sale of the shares. We will bear all expenses of registration incurred in connection with this offering. The selling shareholders whose shares are being registered will bear all selling and other expenses.
 
On May 11, 2007, the Securities and Exchange Commission (“SEC”) declared effective a registration statement on Form SB-2 (File No. 333-140047) we initially filed with the SEC on January 17, 2007, which filing was subsequently amended on March 27, May 1 and May 11, 2007, registering the resale by certain of our shareholders of an aggregate of 1,000,000 shares of our common stock. This previously filed registration statement remains effective.
 
Our common stock is quoted on the American Stock Exchange under the symbol “DXN.” On April 14, 2008, the last reported sales price of our common stock on the American Stock Exchange was $0.69 per share.
 
Investing in our common stock involves risks. See “Risk Factors” beginning on page 5.
 

 
Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities or passed upon the adequacy or accuracy of this prospectus. Any representation to the contrary is a criminal offense.
 

 
The date of this prospectus is ______________
 
ii


TABLE OF CONTENTS
 
   
Page
Prospectus Summary
 
1
Risk Factors
 
5
Forward-looking Statements
 
14
Use of Proceeds
 
14
Selling Shareholders
 
15
Plan of Distribution
 
18
Legal Matters
 
19
Experts
 
20
Disclosure of Commission Position on Indemnification for Securities Act Liabilities
 
20
Where You Can Find More Information
 
21
 
You should rely only on the information contained in this prospectus or any supplement. We have not authorized anyone to provide information that is different from that contained in this prospectus. The information contained in this prospectus is accurate only as of the date of this prospectus, regardless of the time of delivery of this prospectus or of any sale of our common stock.
 
iii

 
PROSPECTUS SUMMARY
 
This summary highlights selected information contained in greater detail elsewhere in this prospectus. You should read the entire prospectus carefully before making an investment decision, including “Risk Factors” and the consolidated financial statements and the related notes incorporated herein by reference. References in this prospectus to “DigitalFX” and “the Company” refer to DigitalFX International, Inc. and our consolidated subsidiaries.
 
Our Business
 
We are a digital communications and social networking company that, directly and through a multi-tiered affiliate program, offers a suite of proprietary digital communication tools, including video email, video instant messaging, live webcasting, podcasting, blogging, and digital vault storage. Our social networking website, www.helloworld.com , operated by our wholly-owned subsidiary DigitalFX Networks, LLC, a Nevada limited liability company (“DigitalFX Networks”), targets users from ages 18 to 65. The site features a full suite of digital communication tools, and multi-tiered affiliates (“Affiliates”) and retail customers pay a monthly subscription fee to use the tools and participate in the social network. Additionally, our website, www.vmdirect.com , operated by our wholly-owned subsidiary VMdirect, L.L.C., a Nevada limited liability company (“VMdirect”) offers Affiliates the tools necessary to effectively market and distribute our digital communication tools. We also offer a video-enabled web platform to small and medium-sized businesses through www.firststream.com , also operated by DigitalFX Networks. This service allows streaming video to be sent in any business email communication and also provides small and medium-sized businesses with live broadcasting, podcasting and blogging ability.
 
Our multi-tiered affiliate program drives the growth of our business. Rather than using traditional advertising and marketing methods, we chose to create a multi-tiered affiliate program to develop new customers. Affiliates earn retail commissions on a monthly residual basis by acquiring new retail customers for us. Affiliates earn additional commissions from the sales activities of Affiliates who they personally enroll. These rewards are extended for up to eight generations of Affiliates, meaning that an Affiliate earns a commission on the sales of the Affiliates they have personally enrolled as well as on the sales of second-, third-, and fourth-generation Affiliates, potentially eight levels deep. Our Affiliate compensation plan is structured on a 3x8 matrix, meaning Affiliates can each enroll three Affiliates underneath themselves, before they begin to build their next organizational level. The layers of three continue down a total of eight levels.
 
The market for our services is relatively new and rapidly evolving and growing. Social networking and streaming media are areas of high interest, dominating both the consumer and financial press. According to the Aberdeen Group, the streaming media industry is expected to grow from $2 billion in 2004 to an estimated $12 billion by 2008. We expect that the annual rate of growth of adoption of streaming media tools in 2008 will exceed 2007 as more users become comfortable with this technology, the Internet and personal computer usage.
 
Social networking sites are also among the fastest growing Web destinations. Other trends in our favor include the dispersion of families and friends around the country and globe who want to visually communicate on a regular basis and the desire of many companies to reduce resources spent on employee air and automobile travel. We differentiate ourselves from other social networking sites by allowing our members to retain copyright and ownership of all the content that they have created.
 
1

 
Our Industry
 
We compete against well-capitalized streaming media and Internet companies as well as smaller companies. The market for our products and services is highly competitive. The streaming media sector is evolving and growing rapidly, and companies are continually introducing new products and services.
 
Our History and Contact Information
 
We were incorporated in the State of Florida on January 23, 1991 under the name Speak Up America Association, Inc. We changed our name on December 23, 1995 to Golf Ball World, Inc. and again on May 4, 1999 to Qorus.com, Inc. Prior to November 2001, we provided intelligent message communications services to enterprises in the travel and hospitality sectors. In November 2001, we sold substantially all of our assets to Avery Communications, Inc. after which we continued without material business assets, operations or revenues. On June 22, 2004, we consummated the transactions contemplated by a Securities Purchase Agreement (the “Purchase Agreement”) dated June 10, 2004, by and among the Company, Keating Reverse Merger Fund, LLC (“KRM Fund”), Thurston Interests, LLC (“Thurston”) and certain other shareholders of the Company. The transactions resulted in a change of control whereby KRM Fund became our majority shareholder.
 
From November 2001 through June 15, 2006, we were a public “shell” company with nominal assets.
 
On May 23, 2006, we entered into an Exchange Agreement (the “Exchange Agreement”) with VMdirect, L.L.C., a Nevada limited liability company (“VMdirect”), the members of VMdirect holding a majority of its membership interests (together with all of the members of VMdirect, the “VMdirect Members”), and KRM Fund. The closing of the transactions contemplated by the Exchange Agreement occurred on June 15, 2006. At the closing, we acquired all of the outstanding membership interests of VMdirect (the “Interests”) from the VMdirect Members, and the VMdirect Members contributed all of their Interests to us. In exchange, we issued to the VMdirect Members 1,014,589 shares of our Series A Convertible Preferred Stock, par value $0.01 per share (the “Preferred Shares”), which, as a result of the approval by a substantial majority of our outstanding shareholders entitled to vote and the approval by our board of directors on June 22, 2006, of amendments to our articles of incorporation that (i) changed our name to DigitalFX International, Inc., (ii) increased our authorized number of shares of common stock to 100,000,000, and (iii) adopted a 1-for-50 reverse stock split, on August 1, 2006 converted into approximately 21,150,959 shares of our common stock.
 
At the closing, VMdirect became our wholly-owned subsidiary. The exchange transaction was accounted for as a reverse merger (recapitalization) with VMdirect deemed to be the accounting acquirer, while we were deemed to be the legal acquirer. As such, our financial statements reflect the historical activity of VMdirect since its inception. All financial information in this document is that of our company and its consolidated subsidiaries.
 
Prior to August 23, 2007, bid and ask prices for shares of our common stock were quoted on the OTC Bulletin Board under the symbol “DFXN.” On August 23, 2007, our common stock began trading on the American Stock Exchange under the symbol “DXN.”
 
The address of our principal executive office is 3035 East Patrick Lane, Suite 9, Las Vegas, Nevada 89120, and our telephone number is (702) 938-9300.
 
2


The Offering
 
Common stock offered
 
19,643,131 shares by the selling shareholders, including:
 
·   19,448,634 shares of our common stock; and
 
·   194,497 shares of our common stock underlying warrants.
     
Common stock outstanding before this offering
 
25,927,710 shares
     
Common stock to be outstanding after this offering
 
25,927,710 shares
     
Use of proceeds
 
We will not receive any of the proceeds from the sale of shares of our common stock by the selling shareholders. See “Use of Proceeds.”
     
American Stock Exchange symbol
 
“DXN”
     
Risk Factors
 
See “Risk Factors” beginning on page 5 for a discussion of factors that you should consider carefully before deciding to purchase our common stock.
 
In the table above, the number of shares to be outstanding after this offering is based on 25,927,710 shares of common stock outstanding as of April 14, 2008. The number of shares of common stock to be outstanding after this offering does not reflect the issuance of the following shares:
 
 
·
1,500,001 shares issuable upon the conversion of amended and restated convertible promissory notes at a weighted average conversion price of $2.00 per share which are being offered for sale under the prospectus;
 
 
·
750,002 shares issuable upon the exercise of outstanding amended and restated warrants at a weighted average exercise price of $0.959 per share which are being offered for sale under the prospectus;
 
 
·
524,706 shares of common stock issuable upon the exercise of common stock purchase warrants outstanding as of April 14, 2008, with a weighted average exercise price of approximately $1.46 per share;
 
 
·
1,244,009 shares of common stock issuable upon the exercise of stock options outstanding as of April 14, 2008, with a weighted average exercise price of approximately $3.34 per share; and
 
 
·
578,684 additional shares of common stock reserved for issuance under our 2006 Stock Incentive Plan, as of April 14, 2008.
 
3


Summary Financial Data
 
The following historical financial information should be read in conjunction with the section entitled “Management’s Discussion and Analysis or Plan of Operation,” to our annual report on Form 10-KSB filed with the SEC on March 31, 2008, and the related annual consolidated financial statements and footnotes, incorporated by reference into this prospectus. The information presented is in thousands, except share and per share data. The historical results are not necessarily indicative of results to be expected for any future periods.
 

Statement of Operations Data:
 
Years Ended December 31,
 
   
2007
 
2006
 
Revenues
 
$
23,511
 
$
22,800
 
Gross Profit
   
19,390
   
18,356
 
Operating Expenses
   
22,694
   
17,191
 
Other expense, net
   
87
   
572
 
Income (Loss) before provision for income taxes
   
(3,391
)
 
593
 
Provision (benefit) for income taxes
   
(812
)
 
113
 
Net Income (Loss)
   
(2,579
)
 
480
 
Net Income (Loss) per share:
             
Basic
 
$
(0.11
)
$
0.02
 
Fully diluted
 
$
(0.11
)
$
0.02
 
Weighted average shares outstanding:
             
Basic
   
23,952,916
   
21,032,218
 
Fully diluted
   
23,952,916
   
22,832,198
 

 
Balance Sheet Data:
 
December 31, 2007
 
December 31, 2006
 
Total Assets
 
$
14,437
 
$
7,873
 
Current Liabilities
   
3,116
   
2,789
 
Convertible Notes Payable, net
   
5,600
   
-
 
Stockholders’ equity
   
5,721
   
5,084
 

4


RISK FACTORS
 
Investing in our common stock involves a high degree of risk. You should carefully consider the following risk factors and all other information contained in this prospectus before purchasing shares of our common stock. If any of the following risks occur, our business, financial condition and/or results of operations could be materially and adversely affected. In that case, the trading price of our common stock could decline, and you may lose some or all of your investment.
 
Risks Related to Our Business
 
Our operating results may fluctuate significantly based on customer acceptance of our products.
 
Management expects that we will experience substantial variations in our net sales and operating results from quarter to quarter due to customer acceptance of our products. We rely on sales by our Affiliates to generate significant revenues for us. If customers don’t accept our products, our sales and revenues would decline, resulting in a reduction in our operating income.
 
Customer interest for our products could also be impacted by the timing of our introduction of new products. If our competitors introduce new products around the same time that we issue new products, and if such competing products are superior to our own, customers’ desire for our products could decrease, resulting in a decrease in our sales and revenues. To the extent that we introduce new products and customers decide not to migrate to our new products from our older products, our revenues could be negatively impacted due to the loss of revenue from those customers. In the event that our newer products do not sell as well as our older products, we could also experience a reduction in our revenues and operating income.
 
As a result of fluctuations in our revenue and operating expenses that may occur, management believes that period-to-period comparisons of our results of operations are not a good indication of our future performance.
 
While we previously achieved an operating profit, we have a history of operating losses and there can be no assurance that we can achieve, maintain or increase profitability.
 
While we previously achieved operating profits, we did not achieve an operating profit for the year ended December 31, 2007, and we have a history of operating losses. Given the competitive and evolving nature of the industry in which we operate, the technical difficulties we recently experienced with version 5.0 of the DigitalFX Studio product, and potential technical difficulties we may encounter in the future, we may not be able to achieve, sustain or increase profitability and our failure to do so would adversely affect our business, including our ability to raise additional funds.
 
We may not be able to effectively manage our growth.
 
Our strategy envisions growing our business. To date, our growth has been derived primarily from the growth of our multi-tiered Affiliate base and we intend to continue to employ this growth strategy. To manage anticipated growth, we plan to expand our technology to handle increasing volume on our websites and to expand our administrative and marketing organizations to accommodate larger numbers of our Affiliates. We must also effectively manage our relationships with the increasing number of retail customers/users of our products. We will need to hire, train, supervise and manage new employees. These processes are time consuming and expensive, will increase management responsibilities and will divert management attention. Any growth in or expansion of our business is likely to continue to place a strain on our management and administrative resources, infrastructure and systems. We cannot assure you that we will be able to:
 
 
·
sufficiently and timely improve our technology to handle increasing volume on our websites;
 
5

 
 
·
expand our administrative and marketing systems effectively, efficiently or in a timely manner to accommodate increasing numbers of our Affiliates; or
 
 
·
allocate our human resources optimally.
 
Our inability or failure to manage our growth and expansion effectively could result in strained Affiliate and customer relationships based on dissatisfaction with our service to these groups, our failure to meet demand for our products and/or increased expenses to us to resolve these issues, and a consequent significant decrease in the number of our Affiliates and end users. Any significant decrease in our Affiliate base or the number of retail customers, or the election of new Affiliates to sign on for lower level packages would result in a decrease in revenues.
 
If we do not successfully generate additional products and services, or if such products and services are developed but not successfully commercialized, we could lose revenue opportunities.
 
Currently, our primary business is the sale of our studio suite of products to our Affiliates. Our future success depends, in part, on our ability to expand our product and service offerings. To that end we have engaged in product development activities, including activities related to a set top box which will allow users to access their DigitalFX Studio features, stream high resolution on-demand audio and video content and participate in our social network, all from their television, to provide additional products and related services to our customers. The process of developing new products is complex and uncertain, and if we fail to accurately predict customers’ changing needs and emerging technological trends our business could be harmed. We must commit significant resources to developing new products before knowing whether our investments will result in products the market will accept. Furthermore, we may not execute successfully on commercializing those products because of errors in product planning or timing, technical hurdles that we fail to overcome in a timely fashion, or a lack of appropriate resources. This could result in competitors providing those solutions before we do and a reduction in net sales and earnings.
 
The success of new products depends on several factors, including proper new product definition, timely completion and introduction of these products, differentiation of new products from those of our competitors, and market acceptance of these products. There can be no assurance that we will successfully identify new product opportunities, develop and bring new products to market in a timely manner, or achieve market acceptance of our products or that products and technologies developed by others will not render our products or technologies obsolete or noncompetitive.
 
If we continue to experience technological difficulties with our products our Affiliate base could shrink, customer growth could decrease and our business could suffer.
 
In November 2006, we released the 5.0 version of our product called the DigitalFX Studio that included expanded functionality and features. The testing we conducted did not reveal various technical difficulties that remained with the product. In addition, the 5.0 version rolled out in November 2006 did not contain all of the enhancements that our Affiliates were expecting due to development delays. The result was a product with lower than expected functionality and operating difficulties. As a result of these issues, our Affiliate network has not marketed our products and the business opportunity as widely as projected in our plan. While we have taken steps to ameliorate these difficulties, to the extent that we continue to encounter technical difficulties, and to the extent that enhancements to the products we release or new products have technical difficulties, the reputation of our products could suffer, our Affiliate base could shrink and our ability to generate new customers, and consequently revenue, would be negatively impacted. Our ability to grow our business would also be negatively impacted.
 
6

 
Ninety percent of our revenues for the year ended December 31, 2007 have been derived from sales of our products and services to our Affiliates, and our future success depends on our ability to grow our Affiliate base, as well as to expand our retail subscriptions and initiate advertising revenue.
 
To date, our revenue growth has been derived primarily from the growth of our multi-tiered Affiliate base. Rather than using traditional advertising and sales methods, we chose to create a multi-tiered affiliate program to develop new customers. Affiliates earn retail commissions on a monthly residual basis by acquiring new customers for us. Affiliates earn additional commissions from the sales activities of Affiliates who they personally enroll. These rewards are extended for up to eight generations of Affiliates, meaning that an Affiliate earns a commission on the sales of the Affiliates they have personally enrolled as well as on the sales of second-, third-, and fourth-generation Affiliates, potentially eight levels deep. Our Affiliate compensation plan is structured on a 3x8 matrix, meaning Affiliates can each enroll three Affiliates underneath themselves before they begin to build their next organizational level. The layers of three continue down a total of eight levels.
 
Our success and the planned growth and expansion of our business depend on us achieving greater and broader acceptance of our products and expanding our customer base. There can be no assurance that customers will subscribe to our product offerings or that we will continue to expand our customer base. Though we plan to continue to provide tools to our Affiliates to enable them to generate sales, we cannot guarantee that the time and resources we spend on these efforts will generate a commensurate increase in users of our product offerings. If we are unable to effectively market or expand our product offerings, and if our Affiliate enrollment does not continue to grow, we will be unable to grow and expand our business or implement our business strategy. This could materially impair our ability to increase sales and revenue and materially and adversely affect our margins, which could harm our business and cause our stock price to decline.
 
Our future success depends largely upon our ability to attract and retain a large active base of Affiliates who purchase and sell our products. We cannot give any assurances that the productivity of our Affiliates will continue at their current levels or increase in the future. Several factors affect our ability to attract and retain a significant number of Affiliates, including:
 
 
·
on-going motivation of our Affiliates;
 
 
·
general economic conditions;
 
 
·
significant changes in the amount of commissions paid;
 
 
·
public perception and acceptance of direct selling;
 
 
·
public perception and acceptance of us and our products;
 
 
·
the limited number of people interested in pursuing direct selling as a business;
 
 
·
our ability to provide proprietary quality-driven products that the market demands; and
 
 
·
competition in recruiting and retaining active Affiliates.
 
7

 
Our ability to conduct business, particularly in international markets, may be affected by political, economic, legal and regulatory risks, which could adversely affect the expansion of our business in those markets.
 
Our ability to capitalize on growth in new international markets and to maintain the current level of operations in our existing international markets is exposed to risks associated with international operations, including:
 
 
·
the possibility that a foreign government might ban or severely restrict our business method of selling through our Affiliates, or that local civil unrest, political instability or changes in diplomatic or trade relationships might disrupt our operations in an international market;
 
 
·
the possibility that a government authority might impose legal, tax or other financial burdens on Affiliates, as direct sellers, or on our company due, for example, to the structure of our operations in various markets;
 
 
·
the possibility that a government authority might challenge the status of our Affiliates as independent contractors or impose employment or social taxes on our Affiliates;
 
 
·
our ability to staff and manage international operations;
 
 
·
handling the various accounting, tax and legal complexities arising from our international operations; and
 
 
·
understanding cultural differences affecting non-U.S. customers.
 
We currently conduct activities in Australia, Canada, Ireland, Mexico, New Zealand, the United Kingdom, Germany and Spain. We have not been affected in the past by any of the potential political, legal or regulatory risks identified above. While we do not consider these risks to be material in the foreign countries in which we currently operate, they may be material in other countries where we may expand our business.
 
We are also subject to the risk that due to legislative or regulatory changes in one or more of our present or future markets, our marketing system could be found not to comply with applicable laws and regulations or may be prohibited. Failure to comply with applicable laws and regulations could result in the imposition of legal fines and/or penalties which would increase our operating costs. We may also be required to comply with directives or orders from various courts or applicable regulatory bodies to conform to the requirements of new legislation or regulation, which would detract management’s attention from the operation of our business. Further we could be prohibited from distributing products through our marketing system or may be required to modify our marketing system.
 
Our services are priced in local currency. As a result, our financial results could be affected by factors such as changes in foreign currency exchange rates or weak economic conditions in foreign markets. We do not currently engage in hedging activities or other actions to decrease fluctuations in operating results due to changes in foreign currency exchange rates, although we may do so when the amount of revenue obtained from sources outside of the United States becomes significant.
 
8

 
We also face legal and regulatory risks in the United States, the affect of which could reduce our sales and revenues.
 
Our marketing program is subject to a number of federal and state regulations administered by the Federal Trade Commission and various state agencies in the United States, directed at preventing fraudulent or deceptive schemes by ensuring that product sales are made to consumers of the products and that compensation, recognition, and advancement within the marketing organization are based on the sale of products rather than investment in the organization or other non-sales-related criteria. These regulatory requirements do not include “bright line” rules and are inherently fact-based. Thus, even though we believe that our marketing program complies with applicable federal and state laws or regulations, we are subject to the risk that a governmental agency or court could determine that we have failed to meet these requirements in a particular case. Such an adverse determination could require us to make modifications to our marketing system, increasing our operating expenses. The negative publicity associated with such an adverse determination could also reduce Affiliate and end user demand for our products, which would consequently reduce our sales and revenues.
 
If we incur substantial liability from litigation, complaints, or enforcement actions resulting from misconduct by our multi-level Affiliates, our financial condition could suffer.
 
Although we use various means to address misconduct by our multi-level Affiliates, including maintaining policies and procedures to govern the conduct of our Affiliates and conducting training seminars, it is still difficult to detect and correct all instances of misconduct. Violations of our policies and procedures by our Affiliates could lead to litigation, formal or informal complaints, enforcement actions, and inquiries by various federal, state, or foreign regulatory authorities against us and/or our Affiliates. Litigation, complaints, and enforcement actions involving us and our Affiliates could consume considerable amounts of financial and other corporate resources, which could have a negative impact on our sales, revenue, profitability and growth prospects.
 
We have not been, and are not currently, subject to any material litigation, complaint or enforcement action regarding Affiliate misconduct by any federal, state or foreign regulatory authority.
 
We may be unable to compete successfully against existing and future competitors, which could decrease our revenue and margins and harm our business.
 
The digital communications and social networking industries are highly competitive. Our future growth and financial success depend on our ability to further penetrate and expand our user base, as well as our ability to grow our revenue models. Our competitors possess greater resources than we do and in many cases are owned by companies with broader business lines. For example, we encounter competition in the social networking space from www.myspace.com , a company acquired by News Corporation, and we offer video instant messaging services similar to those offered at www.skype.com , a subsidiary of eBay, Inc. There can be no assurance that we will be able to maintain our growth rate or increase our market share in our industry at the expense of existing competitors.
 
We may not be able to adequately protect our intellectual property rights which would affect our ability to compete in our industry.
 
Our intellectual property relates to the initiation, receipt and management of digital communications. We rely in part on trade secret, unfair competition, trade dress and trademark law to protect our rights to certain aspects of our intellectual property, including our software technologies, domain names and recognized trademarks, all of which we believe are important to the success of our products and our competitive position. There can be no assurance that any of our trademark applications will result in the issuance of a registered trademark, or that any trademark granted will be effective in thwarting competition or be held valid if subsequently challenged. In addition, there can be no assurance that the actions taken by us to protect our proprietary rights will be adequate to prevent imitation of our products, that our proprietary information will not become known to competitors, that we can meaningfully protect our rights to unpatented proprietary information or that others will not independently develop substantially equivalent or better products that do not infringe on our intellectual property rights.
 
9

 
We could be required to devote substantial resources to enforce and protect our intellectual property, which could divert our resources from the conduct of our business and result in increased expenses. In addition, an adverse determination in litigation could subject us to the loss of our rights to particular intellectual property, could require us to grant licenses to third parties, could prevent us from selling or using certain aspects of our products or could subject us to substantial liability, any of which could reduce our sales and/or result in the entry of additional competitors into our industry.
 
We may become subject to litigation for infringing the intellectual property rights of others the affect of which could cause us to cease marketing and exploiting our products.
 
Others may initiate claims against us for infringing on their intellectual property rights. We may be subject to costly litigation relating to such infringement claims and we may be required to pay compensatory and punitive damages or license fees if we settle or are found culpable in such litigation. In addition, we may be precluded from offering products that rely on intellectual property that is found to have been infringed by us. We also may be required to cease offering the affected products while a determination as to infringement is considered and could eventually be required to modify our products to cease the infringing activity. These developments could cause a decrease in our operating income and reduce our available cash flow, which could harm our business and cause our stock price to decline.
 
We may have to expend significant resources developing alternative technologies in the event that third party licenses for intellectual property upon which our business depends are not available or are not available on terms acceptable to us.
 
We rely on certain intellectual property licensed from third parties and may be required to license additional products from third parties in the future. There can be no assurance that these third party licenses will be available or will continue to be available to us on acceptable terms or at all. Our inability to enter into and maintain any license necessary for the conduct of our business could result in our expenditure of significant capital to develop or obtain alternate technologies and to integrate such alternate technologies into our current products, or could result in our cessation of the development or sales of products for which such licenses are necessary.
 
We may be unable to attract and retain qualified, experienced, highly skilled personnel, which could adversely affect the implementation of our business plan.
 
Our success depends to a significant degree upon our ability to attract, retain and motivate skilled and qualified personnel. In particular, we are heavily dependent on the continued services of Craig Ellins and the other members of our senior management team. We do not have long-term employment agreements with most members of our senior management team, each of whom may voluntarily terminate his or her employment with us at any time. Following any termination of employment, those employees without employment agreements would not be subject to any non-competition covenants or non-solicitation covenants. The loss of any key employee, including members of our senior management team, could result in a decrease in the efficacy with which we implement our business plan due to the loss of our experienced managers, increased competition in our industry and could negatively impact our sales and marketing operations. Our inability to attract highly skilled personnel with sufficient experience in our industry could result in less innovation in our products and a consequent decrease in our competitive position, and a decrease in the quality of our service to our Affiliates and end users and a consequent decrease in our sales, revenue and operating income.
 
10

 
Our senior management had limited experience managing a publicly traded company prior to serving as our executive officers. This limited experience may divert our management’s attention from operations and harm our business.
 
Our management team had limited experience managing the reporting requirements of the federal securities laws prior to serving as our executive officers. Management will be required to implement appropriate programs and policies to comply with existing disclosure requirements and to respond to increased reporting requirements pursuant to Section 404 of the Sarbanes-Oxley Act of 2002. These increased requirements include the preparation of an internal report which states the responsibility of management for establishing and maintaining an adequate internal control structure and procedures for financial reporting and containing an assessment, as of the end of each fiscal year, of the effectiveness of the internal control structure and procedures for financial reporting. Management’s efforts to familiarize itself with and to implement appropriate procedures to comply with the disclosure requirements of the federal securities laws could divert its attention from the operation of our business. Management’s failure to comply with the disclosure requirements of the federal securities laws could lead to the imposition of fines and penalties by the SEC or the cessation of trading of our common stock on The American Stock Exchange (“AMEX”).
 
If we are not able to respond to the adoption of technological innovation in our industry and changes in consumer demand, our products will cease to be competitive, which could result in a decrease in revenue and harm our business.
 
Our future success will depend, in part, on our ability to keep up with changes in consumer tastes and our continued ability to differentiate our products through implementation of new technologies. We may not, however, be able to successfully do so, and our competitors may be able to implement new technologies at a much lower cost. These types of developments could render our products less competitive and possibly eliminate any differentiating advantage that we might hold at the present time.
 
Other Risks Related to an Investment in Our Common Stock
 
There is limited trading, and consequently limited liquidity, of our common stock.
 
Prior to August 23, 2007, bid and ask prices for shares of our common stock were quoted on the OTC Bulletin Board under the symbol “DFXN.” On August 23, 2007, our common stock began trading on AMEX. Although our common stock is quoted on AMEX, there is limited trading of our common stock and our common stock is not broadly followed by securities analysts. The average daily volume of our common stock as reported on AMEX for the three-month period ended December 31, 2007 was approximately 30,000 shares. Consequently, shareholders may find it difficult to sell shares of our common stock.
 
While we are hopeful that we will command the interest of a greater number of investors and analysts, more active trading of our common stock may never develop or be maintained. More active trading generally results in lower price volatility and more efficient execution of buy and sell orders. The absence of active trading reduces the liquidity of our common stock. As a result of the lack of trading activity, the quoted price for our common stock on AMEX is not necessarily a reliable indicator of its fair market value. Further, if we cease to be traded, holders of our common stock would find it more difficult to dispose of, or to obtain accurate quotations as to the market value of, our common stock, and the market value of our common stock would likely decline.
 
11

 
The market price of our common stock is likely to be highly volatile and subject to wide fluctuations, and you may be unable to resell your shares at or above the price at which you purchased such shares.
 
The market price of our common stock is likely to be highly volatile and could be subject to wide fluctuations in response to a number of factors that are beyond our control, including announcements of new products or services by our competitors. In addition, the market price of our common stock could be subject to wide fluctuations in response to a variety of factors, including:
 
 
·
quarterly variations in our revenues and operating expenses;
 
 
·
developments in the financial markets, and the worldwide or regional economies;
 
 
·
announcements of innovations or new products or services by us or our competitors;
 
 
·
fluctuations in merchant credit card interest rates;
 
 
·
significant sales of our common stock or other securities in the open market; and
 
 
·
changes in accounting principles.
 
In the past, shareholders have often instituted securities class action litigation after periods of volatility in the market price of a company’s securities. If a shareholder were to file any such class action suit against us, we would incur substantial legal fees and our management’s attention and resources would be diverted from operating our business to respond to the litigation, which could impact our productivity and profitability.
 
Substantial future sales of our common stock in the public market could cause our stock price to fall.
 
Upon the effectiveness of any registration statement that we may file with respect to the resale of shares held by our shareholders, a significant number of our shares of common stock may become eligible for sale. The sale of these shares could depress the market price of our common stock. Sales of a significant number of shares of our common stock in the open market could harm the market price of our common stock. A reduced market price for our shares could make it more difficult to raise funds through future offerings of common stock.
 
On November 30, 2007, upon the expiration of the lock up agreements restricting sales by the selling shareholders listed in the prospectus included on the post-effective amendment to the registration statement on Form SB-2 we filed with the SEC on May 22, 2007, additional shares of our common stock became eligible for unrestricted resale. As additional shares of our common stock become available for resale in the open market (including shares issued upon the exercise of our outstanding options and warrants), the supply of our publicly traded shares will increase, which could decrease its price.
 
Some of our shares may also be offered from time to time in the open market pursuant to Rule 144, and these sales may have a depressive effect on the market price of our shares. In general, a non-affiliate who has held restricted shares for a period of six months may sell an unrestricted number of shares of our common stock into the market.
 
12

 
The sale of securities by us in any equity or debt financing could result in dilution to our existing shareholders and have a material adverse effect on our earnings.
 
Any sale of common stock by us in a future private placement offering could result in dilution to the existing shareholders as a direct result of our issuance of additional shares of our capital stock. In addition, our business strategy may include expansion through internal growth, by acquiring complementary businesses, by acquiring or licensing additional brands, or by establishing strategic relationships with targeted customers and suppliers. In order to do so, or to finance the cost of our other activities, we may issue additional equity securities that could dilute our shareholders’ stock ownership. We may also assume additional debt and incur impairment losses related to goodwill and other tangible assets if we acquire another company and this could negatively impact our earnings and results of operations.
 
We have not paid dividends in the past and do not expect to pay dividends for the foreseeable future, and any return on investment may be limited to potential future appreciation on the value of our common stock.
 
We currently intend to retain any future earnings to support the development and expansion of our business and do not anticipate paying cash dividends in the foreseeable future. Our payment of any future dividends will be at the discretion of our board of directors after taking into account various factors, including without limitation, our financial condition, operating results, cash needs, growth plans and the terms of any credit agreements that we may be a party to at the time. To the extent we do not pay dividends, our stock may be less valuable because a return on investment will only occur if and to the extent our stock price appreciates, which may never occur. In addition, investors must rely on sales of their common stock after price appreciation as the only way to realize their investment, and if the price of our stock does not appreciate, then there will be no return on investment. Investors seeking cash dividends should not purchase our common stock.
 
Our officers, directors and principal shareholders, controlling approximately 69% of our outstanding common stock, can exert significant influence over us and may make decisions that are not in the best interests of all shareholders.
 
Our officers, directors and principal shareholders collectively control approximately 69% of our outstanding common stock. As a result, these shareholders will be able to affect the outcome of, or exert significant influence over, all matters requiring shareholder approval, including the election and removal of directors and any change in control. In particular, this concentration of ownership of our common stock could have the effect of delaying or preventing a change of control of us or otherwise discouraging or preventing a potential acquirer from attempting to obtain control of us. This, in turn, could have a negative effect on the market price of our common stock. It could also prevent our shareholders from realizing a premium over the market prices for their shares of common stock. Moreover, the interests of this concentration of ownership may not always coincide with our interests or the interests of other shareholders, and accordingly, they could cause us to enter into transactions or agreements that we would not otherwise consider.
 
Anti-takeover provisions may limit the ability of another party to acquire us, which could cause our stock price to decline.
 
Our articles of incorporation, as amended, our bylaws and Florida law contain provisions that could discourage, delay or prevent a third party from acquiring us, even if doing so may be beneficial to our shareholders. In addition, these provisions could limit the price investors would be willing to pay in the future for shares of our common stock.
 
13

 
FORWARD-LOOKING STATEMENTS
 
This prospectus, including the section entitled “Risk Factors,” contains “forward-looking statements” that include information relating to future events, future financial performance, strategies, expectations, competitive environment, regulation and availability of resources. These forward-looking statements include, without limitation: statements regarding proposed new services; statements concerning litigation or other matters; statements concerning projections, predictions, expectations, estimates or forecasts for our business, financial and operating results and future economic performance; statements of management’s goals and objectives; and other similar expressions concerning matters that are not historical facts. Words such as “may,” “will,” “should,” “could,” “would,” “predicts,” “potential,” “continue,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes” and “estimates,” and similar expressions, as well as statements in future tense, identify forward-looking statements.
 
Forward-looking statements should not be read as a guarantee of future performance or results, and will not necessarily be accurate indications of the times at, or by which, that performance or those results will be achieved. Forward-looking statements are based on information available at the time they are made and/or management’s good faith belief as of that time with respect to future events, and are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-looking statements. Important factors that could cause these differences include, but are not limited to:
 
·
our failure to implement our business plan within the time period we originally planned to accomplish; and
 
·
other factors discussed under the headings “Risk Factors.”
 
Forward-looking statements speak only as of the date they are made. You should not put undue reliance on any forward-looking statements. We assume no obligation to update forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting forward-looking information, except to the extent required by applicable securities laws. If we do update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.
 
USE OF PROCEEDS
 
We will not receive any proceeds from the sale of shares to be offered by the selling shareholders. The proceeds from the sale of each selling shareholder’s common stock will belong to that selling shareholder.
 
14


SELLING SHAREHOLDERS
 
The shares of our common stock being offered by the selling shareholders consist of shares held by the selling shareholders and shares issuable upon exercise of warrants held by the selling shareholders. We are registering the shares of our common stock in order to permit the selling shareholders to offer the shares for resale from time to time. The selling shareholders may sell all, some or none of their shares in this offering. See “Plan of Distribution.” Except as described below, the selling shareholders have not had any material relationship with us within the past three years.
 
The table below lists the selling shareholders and other information regarding the beneficial ownership of the shares of our common stock by each of the selling shareholders. The second column lists the number of shares of our common stock beneficially owned by each selling shareholder as of April 14, 2008, assuming exercise of the warrants held by the selling shareholders on that date, without regard to any limitations on conversions or exercise. Such data is based upon information provided by the selling shareholders.
 
Beneficial ownership is determined in accordance with the rules of the SEC and generally includes voting or investment power with respect to securities. Unless otherwise indicated below, to our knowledge, the persons and entities named in the table have sole voting and sole investment power with respect to all shares beneficially owned, subject to community property laws where applicable. Shares of our common stock subject to options or warrants that are currently exercisable or exercisable within 60 days of April 14, 2008 are deemed to be outstanding and to be beneficially owned by the person holding the options for the purpose of computing the percentage ownership of that person but are not treated as outstanding for the purpose of computing the percentage ownership of any other person.
 
Kevin R. Keating acquired his shares of our common stock on July 23, 2006 in consideration of services rendered to us with an aggregate value of $50,000. Keating Reverse Merger Fund, LLC acquired its shares of our common stock pursuant to a transaction contemplated in a Securities Purchase Agreement dated June 10, 2004, as further described in the section of this prospectus captioned “Our History and Corporate Information.” Vision Opportunity Master Fund, Ltd. (“Vision Opportunity”) purchased its shares on October 5, 2006, from Woodman Management Corporation, David Weiner and Jorel Management Corp., existing shareholders, in private transactions not involving an issuer, underwriter, or dealer pursuant to Section 4(1) of the Securities Act of 1933, as amended. To our knowledge, none of the existing shareholders in these transactions are broker-dealers, Vision Opportunity is not a broker-dealer or affiliated with a broker-dealer, and Vision Opportunity represented that it was an accredited investor and had acquired the shares for its own account and not with a view towards distributing such shares. Each of the remaining selling shareholders acquired their shares of our common stock, or securities exercisable for or convertible into shares of our common stock, pursuant to our acquisition of VMdirect, as further described in the section of this prospectus captioned “Our History and Corporate Information.”
 
15

 
The information presented in the following table is based on 25,927,710 shares of our common stock outstanding on April 14, 2008. Unless otherwise indicated, the address of each selling shareholder named below is c/o DigitalFX International, Inc., 3035 East Patrick Lane, Suite 9, Las Vegas, Nevada 89120.
 
Name of Selling Shareholder
 
Number of Shares Beneficially Owned Prior to Offering
 
Number of Shares Offered
 
Number of Shares Beneficially Owned After Offering
 
Percentage of Shares Beneficially Owned After Offering
 
Lorne Walker (1)
8312 Monarch Birch Ave
Las Vegas, NV 89117
   
340,335
   
42,679
   
297,656
   
1.1
%
Kevin R. Keating (2)
   
57,500
   
40,000
   
17,500
   
*
 
VM Investors, LLC (3)
   
17,558,169
   
17,558,169
   
   
 
Family Products, LLC (4)
7030 Hayvenhurst Avenue
Van Nuys, CA 91406
   
148,029
   
148,029
   
   
 
Bruce Raben (5)
9601 Wilshire Boulevard
Penthouse
Beverly Hills, CA 90210
   
358,104
   
236,525
   
121,579
   
*
 
Bruce I. Raben Living Trust (6)
9601 Wilshire Boulevard
Penthouse
Beverly Hills, CA 90210
   
121,579
   
121,579
   
   
 
Peter Newman
1572 Santa Anita Drive
Las Vegas, NV 89119
   
628,779
   
628,779
   
   
 
Woodman Management Corporation (7)
3940 Laurel Canyon Boulevard, Suite 327
Studio City, CA 91604
   
75,695
   
75,695
   
   
 
Mathias Venture Partners, LLC (8)
4255 Harris Trail NW
Atlanta, GA 30327
   
326,800
   
326,800
   
   
 
Douglas & Terry McNamara
6 McKay Drive
Bridgewater, NJ 08807
   
20,484
   
20,484
   
   
 
MER Investments, Inc. (9)
1640 Loma Vista Drive
Beverly Hills, CA 9 0210
   
50,529
   
50,529
   
   
 
John Pretto
3035 East Patrick Lane, Suite 1
Las Vegas, NV 89120
   
36,450
   
36,450
   
   
 
Paul Guez
c/o Blue Holdings, Inc.
5804 E. Slauson Avenue
Commerce, CA 90040
   
40,900
   
40,900
   
   
 
Europa International, Inc.
P.O. Box 146
Road Town
Tortola, British Virgin Islands
   
23,947
   
23,947
   
   
 
Kristian Diakov
30011 Ivy Glenn Dr. Ste. 120
Laguna Niguel, CA 92677
   
94,836
   
94,836
   
   
 
Vision Opportunity Master Fund, Ltd. (10)
20 West 55 th Street
New York, NY 10019
   
141,702
   
141,702
   
   
 
Joe Bianco
130 Fifth Avenue, 7 th Floor
New York, NY 10011
   
2,028
   
2,028
   
   
 
TOTAL:
   
19,958,287
   
19,643,131
   
315,156
   
1.2
%
 
*   Less than 1%
 
 
(1)
Includes 297,656 shares of our common stock that may be acquired from us within 60 days of April 14, 2008 upon the exercise of outstanding stock options. Lorne Walker served as our Chief Financial Officer and Secretary from June 15, 2006 through February 1, 2008, and previously served as the Chief Financial Officer of VMdirect from September 2005 through June 15, 2006.
 
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(2)
Includes 15,000 shares of our common stock that may be acquired from us within 60 days of April 14, 2008 upon the exercise of outstanding stock options. Kevin R. Keating, one of our directors, is the father of the principal member of Keating Investments, LLC, Timothy Keating. Keating Investments, LLC is the managing member of Keating Reverse Merger Fund, LLC, one of our shareholders. Keating Investments, LLC is also the managing member and 90% owner of Keating Securities, LLC, a registered broker-dealer. Kevin R. Keating is not affiliated with and has no equity interest in Keating Investments, LLC, Keating Reverse Merger Fund, LLC or Keating Securities, LLC and disclaims any beneficial interest in the shares of our common stock owned by Keating Reverse Merger Fund, LLC. Similarly, Keating Investments, LLC, Keating Reverse Merger Fund, LLC and Keating Securities, LLC disclaim any beneficial interest in the shares of our common stock currently owned by Kevin R. Keating. Kevin R. Keating served as our President, Secretary and treasurer from June 2004 through June 2006. Kevin R. Keating is an investment executive and the Branch Manager of the Vero Beach, Florida, office of Brookstreet Securities Corporation, a registered broker-dealer. Kevin R. Keating also has an immediate family member, Timothy Keating, who is an affiliate of a registered broker-dealer. Kevin R. Keating purchased or otherwise acquired his shares in the ordinary course of business and, at the time of such purchase/acquisition, had no agreements or understandings, directly or indirectly, with any person, to distribute the securities to be resold.
 
 
(3)
Consists of 17,558,169 shares of our common stock held by VM Investors, LLC. Craig Ellins, our Chairman, Chief Executive Officer and President, and Richard Kall, the Chairman of VMdirect, are the managers of VM Investors, LLC and exercise voting and investment authority over the shares of our common stock held by VM Investors, LLC.
 
 
(4)
Gary Hewitt, the manager of Family Products, LLC, exercises voting and investment authority over the shares of our common stock held by Family Products, LLC.
 
 
(5)
Consists of 42,028 shares of our common stock held by Bruce Raben, 121,579 shares of our common stock held by the Bruce I. Raben Living Trust, and 194,497 shares of our common stock that may be acquired from us by Bruce Raben within 60 days of April 14, 2008 upon the exercise of outstanding warrants. Bruce Raben is the trustee of the Bruce I. Raben Living Trust and disclaims beneficial ownership in the shares of common stock held by the Bruce I. Raben Living Trust except to the extent of his pecuniary interest therein.
 
 
(6)
Bruce Raben, the trustee of the Bruce I. Raben Living Trust, exercises voting and investment authority over the shares of our common stock held by the Bruce I. Raben Living Trust.
 
 
(7)
David Weiner, the President of Woodman Management Corporation, exercises voting and investment authority over the shares of our common stock held by Woodman Management Corporation. Woodman Management Corporation, through its president David Weiner, provides consulting services to us.
 
 
(8)
Michael Mathias, the manager of Mathias Venture Partners, LLC exercises voting and investment authority over the shares of our common stock held by Mathias Venture Partners, LLC.
 
 
(9)
Michael E. Rosen, the President of MER Investments, Inc., exercises voting and investment authority over the shares of our common stock held by MER Investments, Inc.
 
 
(10)
Adam Benowitz, the Portfolio Manager of Vision Capital Advisors, LLC, the manager of Vision Opportunity Master Fund, Ltd., exercises voting and investment authority over the shares of our common stock held by Vision Opportunity Master Fund, Ltd.
 
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PLAN OF DISTRIBUTION
 
We are registering the shares of common stock on behalf of the selling shareholders. Sales of shares may be made by selling shareholders, including their respective donees, transferees, pledgees or other successors-in-interest directly to purchasers or to or through underwriters, broker-dealers or through agents. Sales may be made from time to time on the American Stock Exchange or any other exchange upon which our shares may trade in the future, in the over-the-counter market or otherwise, at market prices prevailing at the time of sale, at prices related to market prices, or at negotiated or fixed prices. The shares may be sold by one or more of, or a combination of, the following:
 
·
a block trade in which the broker-dealer so engaged will attempt to sell the shares as agent but may position and resell a portion of the block as principal to facilitate the transaction (including crosses in which the same broker acts as agent for both sides of the transaction);
 
·
purchases by a broker-dealer as principal and resale by such broker-dealer, including resales for its account, pursuant to this prospectus;
 
·
ordinary brokerage transactions and transactions in which the broker solicits purchases;
 
·
through options, swaps or derivatives;
 
·
in privately negotiated transactions;
 
·
in making short sales or in transactions to cover short sales;
 
·
put or call option transactions relating to the shares; and
 
·
any other method permitted under applicable law.
 
The selling shareholders may effect these transactions by selling shares directly to purchasers or to or through broker-dealers, which may act as agents or principals. These broker-dealers may receive compensation in the form of discounts, concessions or commissions from the selling shareholders and/or the purchasers of shares for whom such broker-dealers may act as agents or to whom they sell as principals, or both (which compensation as to a particular broker-dealer might be in excess of customary commissions). The selling shareholders have advised us that they have not entered into any agreements, understandings or arrangements with any underwriters or broker-dealers regarding the sale of their securities.
 
The selling shareholders may enter into hedging transactions with broker-dealers or other financial institutions. In connection with those transactions, the broker-dealers or other financial institutions may engage in short sales of the shares or of securities convertible into or exchangeable for the shares in the course of hedging positions they assume with the selling shareholders. The selling shareholders may also enter into options or other transactions with broker-dealers or other financial institutions which require the delivery of shares offered by this prospectus to those broker-dealers or other financial institutions. The broker-dealer or other financial institution may then resell the shares pursuant to this prospectus (as amended or supplemented, if required by applicable law, to reflect those transactions).
 
The selling shareholders and any broker-dealers that act in connection with the sale of shares may be deemed to be “underwriters” within the meaning of Section 2(11) of the Securities Act of 1933, and any commissions received by broker-dealers or any profit on the resale of the shares sold by them while acting as principals may be deemed to be underwriting discounts or commissions under the Securities Act. The selling shareholders may agree to indemnify any agent, dealer or broker-dealer that participates in transactions involving sales of the shares against liabilities, including liabilities arising under the Securities Act. We have agreed to indemnify certain selling shareholders and certain selling shareholders have agreed, severally and not jointly, to indemnify us against some liabilities in connection with the offering of the shares, including liabilities arising under the Securities Act.
 
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The selling shareholders will be subject to the prospectus delivery requirements of the Securities Act. We have informed the selling shareholders that the anti-manipulative provisions of Regulation M promulgated under the Securities Exchange Act of 1934 may apply to their sales in the market.
 
Selling shareholders also may resell all or a portion of the shares in open market transactions in reliance upon Rule 144 under the Securities Act, provided they meet the criteria and conform to the requirements of Rule 144.
 
Upon being notified by a selling shareholder that a material arrangement has been entered into with a broker-dealer for the sale of shares through a block trade, special offering, exchange distribution or secondary distribution or a purchase by a broker or dealer, we will file a supplement to this prospectus, if required pursuant to Rule 424(b) under the Securities Act, disclosing:
 
·
the name of each such selling shareholder and of the participating broker-dealer(s);
 
·
the number of shares involved;
 
·
the initial price at which the shares were sold;
 
·
the commissions paid or discounts or concessions allowed to the broker-dealer(s), where applicable;
 
·
that such broker-dealer(s) did not conduct any investigation to verify the information set out or incorporated by reference in this prospectus; and
 
·
other facts material to the transactions.
 
In addition, if required under applicable law or the rules or regulations of the Commission, we will file a supplement to this prospectus when a selling shareholder notifies us that a donee or pledgee intends to sell more than 500 shares of common stock.
 
We are paying all expenses and fees in connection with the registration of the shares. The selling shareholders will bear all brokerage or underwriting discounts or commissions paid to broker-dealers in connection with the sale of the shares.
 
LEGAL MATTERS
 
Jackson L. Morris, Esq., Tampa, Florida, will pass upon the validity of the common stock offered by this prospectus for us.
 
19

 
EXPERTS
 
The consolidated financial statements of DigitalFX International, Inc. as of December 31, 2007 and for the years ended December 31, 2007 and 2006 incorporated by reference into this prospectus have been so incorporated in reliance on the report of Weinberg & Company, P.A., independent registered public accountants, given on the authority of said firm as experts in auditing and accounting.
 
DISCLOSURE OF COMMISSION POSITION ON
INDEMNIFICATION FOR SECURITIES ACT LIABILITIES
 
The Florida Business Corporation Act and certain provisions of our articles of incorporation and bylaws under certain circumstances provide for indemnification of our officers, directors and controlling persons against liabilities which they may incur in such capacities.
 
In general, any officer, director, employee or agent may be indemnified against expenses, fines, settlements or judgments arising in connection with a legal proceeding to which such person is a party, if that person’s actions were in good faith, were believed to be in our best interest, and were not unlawful. Unless such person is successful upon the merits in such an action, indemnification may be awarded only after a determination by independent decision of our board of directors, by legal counsel, or by a vote of the shareholders, that the applicable standard of conduct was met by the person to be indemnified.
 
The circumstances under which indemnification is granted in connection with an action brought on our behalf is generally the same as those set forth above; however, with respect to such actions, indemnification is granted only with respect to expenses actually incurred in connection with the defense or settlement of the action. In such actions, the person to be indemnified must have acted in good faith and in a manner believed to have been in our best interest, and have not been adjudged liable for negligence or misconduct.
 
Indemnification may also be granted pursuant to the terms of agreements which may be entered in the future or pursuant to a vote of shareholders or directors. The provision cited above also grants us the power to purchase and maintain insurance which protects our officers and directors against any liabilities incurred in connection with their service in such a position, and such a policy may be obtained by us.
 
We do not have any indemnification agreements with any of our directors or executive officers.
 
A shareholder’s investment may be adversely affected to the extent we pay the costs of settlement and damage awards against directors and officers as required by these indemnification provisions. At present, there is no pending litigation or proceeding involving any of our directors, officers or employees regarding which indemnification by us is sought, nor are we aware of any threatened litigation that may result in claims for indemnification.
 
Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers or persons controlling us pursuant to the foregoing provisions, we have been informed that, in the opinion of the SEC, this indemnification is against public policy as expressed in the Securities Act and is therefore unenforceable.
 
20

 
WHERE YOU CAN FIND MORE INFORMATION
 
We file annual, quarterly and current reports, proxy statements and other information with the SEC. This prospectus, which constitutes part of the registration statement, does not contain all the information set forth in the registration statement or the exhibits and schedules which are part of the registration statement, portions of which are omitted as permitted by the rules and regulations of the SEC. Statements made in this prospectus regarding the contents of any contract or other document are summaries of the material terms of the contract or document. With respect to each contract or document filed as an exhibit to the registration statement, reference is made to the corresponding exhibit. For further information pertaining to us and the common stock offered by this prospectus, reference is made to the registration statement, including the exhibits and schedules thereto, copies of which may be inspected without charge at the Public Reference Room of the SEC at 100 F Street, N.E., Washington, D.C. 20549. Copies of all or any portion of the registration statement may be obtained from the SEC at prescribed rates. Information on the Public Reference Room may be obtained by calling the SEC at 1-800-SEC-0330. In addition, the SEC maintains a web site that contains reports, proxy and information statements and other information that is filed through the SEC’s EDGAR System. The web site can be accessed at http://www.sec.gov . Our web site can be accessed at http://www.digitalfx.com .
 
We are subject to the information and periodic reporting requirements of the Exchange Act and, in accordance with those requirements, will continue to file periodic reports, proxy statements and other information with the SEC. These periodic reports, proxy statements and other information will be available for inspection and copying at the SEC’s Public Reference Room and the SEC’s website referred to above.
 
The SEC allows us to “incorporate by reference” the information we file with the SEC, which means that we can disclose important information to you by referring to those documents. We incorporate by reference the documents listed below and any additional documents filed by us with the SEC under Section 13(a), 13(c), 14 or 15(d) of the Exchange Act until this offering of securities is terminated. The information we incorporate by reference is an important part of this prospectus, and any information that we file later with the SEC will automatically update and supersede this information.
 
The documents we incorporate by reference are:
 
1.
Our Annual Report on Form 10-KSB for the year ended December 31, 2007 as filed on March 31, 2008 (File No. 001-33667);
 
2.
Our Current Report on Form 8-K as filed on January 9, 2008 (File No. 001-33667);
 
3.
Our Current Report on Form 8-K as filed on February 7, 2008 (File No. 001-33667);
 
4.
Our Current Report on Form 8-K as filed on March 25, 2008 (File No. 001-33667);
 
5.
Our Current Report on Form 8-K as filed on March 31, 2008 (File No. 001-33667);
 
6.
Our Current Report on Form 8-K as filed on April 1, 2008 (File No. 001-33667);
 
7.
The description of our common stock of contained in the Post-Effective Amendment No. 1 to the Registration Statement on Form SB-2 filed with the Securities and Exchange Commission on May 22, 2007 (File No. 333-136855), including any amendment or report filed for the purpose of updating such description; and
 
8.
All other reports filed by us pursuant to Section 13(a), 13(c), 14 or 15(d) of the Exchange Act subsequent to April 16, 2008, including all such reports filed after the date of the initial registration statement and prior to effectiveness of the registration statement.
 
21

 
You may request a copy of these filings, at no cost, by writing or calling us at DigitalFX International, Inc., 3035 East Patrick Lane, Suite 9, Las Vegas, Nevada 89120, (702) 938-9300, Attention: Mickey Elfenbein, Chief Operating Officer.
 
You should rely only on the information contained in this prospectus or any supplement and in the documents incorporated by reference above. We have not authorized anyone else to provide you with different information. You should not assume that the information in this prospectus or any supplement or in the documents incorporated by reference is accurate on any date other than the date on the front of those documents.
 
22


PART II
INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 14. Other Expenses of Issuance and Distribution.
 
The following table itemizes the expenses incurred by the Registrant in connection with the offering. All the amounts shown are estimates except the Securities and Exchange Commission registration fee.
 
   
Amount
 
Registration fee - Securities and Exchange Commission
 
$
18,002.97
 
Legal fees and expenses
 
$
26,500.00
 
Accounting fees and expenses
 
$
26,000.00
 
Total
 
$
70,502.97
 

 
ITEM 15. Indemnification of Directors and Officers.
 
The Florida Business Corporation Act and certain provisions of our articles of incorporation and bylaws under certain circumstances provide for indemnification of our officers, directors and controlling persons against liabilities which they may incur in such capacities.
 
In general, any officer, director, employee or agent may be indemnified against expenses, fines, settlements or judgments arising in connection with a legal proceeding to which such person is a party, if that person’s actions were in good faith, were believed to be in our best interest, and were not unlawful. Unless such person is successful upon the merits in such an action, indemnification may be awarded only after a determination by independent decision of our board of directors, by legal counsel, or by a vote of the shareholders, that the applicable standard of conduct was met by the person to be indemnified.
 
The circumstances under which indemnification is granted in connection with an action brought on our behalf is generally the same as those set forth above; however, with respect to such actions, indemnification is granted only with respect to expenses actually incurred in connection with the defense or settlement of the action. In such actions, the person to be indemnified must have acted in good faith and in a manner believed to have been in our best interest, and have not been adjudged liable for negligence or misconduct.
 
Indemnification may also be granted pursuant to the terms of agreements which may be entered in the future or pursuant to a vote of shareholders or directors. The provision cited above also grants us the power to purchase and maintain insurance which protects our officers and directors against any liabilities incurred in connection with their service in such a position, and such a policy may be obtained by us.
 
We do not have any indemnification agreements with any of our directors or executive officers.
 
A shareholder’s investment may be adversely affected to the extent we pay the costs of settlement and damage awards against directors and officers as required by these indemnification provisions. At present, there is no pending litigation or proceeding involving any of our directors, officers or employees regarding which indemnification by us is sought, nor are we aware of any threatened litigation that may result in claims for indemnification.
 
II-1

 
Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers or persons controlling us pursuant to the foregoing provisions, we have been informed that, in the opinion of the SEC, this indemnification is against public policy as expressed in the Securities Act and is therefore unenforceable.
 
Reference is made to the following documents filed as exhibits to this Registration Statement regarding relevant indemnification provisions described above and elsewhere herein:
 
Exhibit Document
 
Exhibit
Number
Articles of Incorporation of Registrant, as amended
 
4.1
Bylaws of Registrant
 
4.2
 
ITEM 16. Exhibits and Financial Statement Schedules.
 
(a)   The following exhibits are filed herewith:
 
See attached Exhibit Index.
 
ITEM 17. Undertakings.
 
The undersigned registrant hereby undertakes:
 
(1)   For determining liability under the Securities Act, to treat each post-effective amendment as a new registration statement of the securities offered, and to treat the offering of the securities at that time as the initial bona fide offering; and
 
(2)   To file a post-effective amendment to remove from registration any of the securities that remain unsold at the end of the offering.
 
Each prospectus filed pursuant to Rule 424(b) as part of this Registration Statement, shall be deemed to be part of and included in the Registration Statement as of the date it is first used after effectiveness. Provided, however, that no statement made in the Registration Statement or prospectus that is part of the Registration Statement or made in a document incorporated or deemed incorporated by reference into the Registration Statement or prospectus that is part of the Registration Statement will, as to a purchaser with a time of contract of sale prior to such first use, supersede or modify any statement that was made in the Registration Statement or prospectus that was part of the Registration Statement or made in any such document immediately prior to such date of first use.
 
The undersigned registrant hereby undertakes that, for purposes of determining any liability under the Securities Act of 1933, each filing of the registrant’s annual report pursuant to section 13(a) or section 15(d) of the Securities Exchange Act of 1934 (and, where applicable, each filing of an employee benefit plan’s annual report pursuant to section 15(d) of the Securities Exchange Act of 1934) that is incorporated by reference in the registration statement shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.
 
II-2

 
Insofar as indemnification for liabilities arising under the Securities Act of 1933 may be permitted to directors, officers and controlling persons of the registrant pursuant to the foregoing provisions, or otherwise, the registrant has been advised that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the registrant of expenses incurred or paid by a director, officer or controlling person of the registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Act and will be governed by the final adjudication of such issue.
 
II-3


SIGNATURES
 
Pursuant to the requirements of the Securities Act of 1933, as amended, the Registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form S-3 and authorized this Registration Statement to be signed on its behalf by the undersigned, in the City of Las Vegas, State of Nevada, on April 16, 2008.
     
 
DIGITALFX INTERNATIONAL, INC.
(Registrant)
 
 
 
 
 
 
By:   /s/ Craig Ellins    
 
Craig Ellins
Chief Executive Officer and President
(Principal Executive Officer)
 
     
By:   /s/ Tracy Sperry    
 
Tracy Sperry
Acting Chief Financial Officer
(Principal Financial and Accounting Officer)
 
Pursuant to the requirements of the Securities Act of 1933, as amended, this registration statement has been signed below by the following persons in the capacities and on the date indicated.
 
Signature
 
Title
 
Date
         
 
/s/ Craig Ellins        
Craig Ellins
 
 
Chairman, Chief Executive Officer and President
 
 
April 16, 2008
         
 
/s/ Tracy Sperry  
Tracy Sperry
 
 
Acting Chief Financial Officer
 
 
April 16, 2008
         
 
/s/ Emanuel Gerard

Emanuel Gerard
 
 
Director
 
 
April 16, 2008
         
 
*
Jerry Haleva
 
 
Director
 
 
April 16, 2008
         
 
*
Kevin R. Keating
 
 
Director
 
 
April 16, 2008

       
* By:   /s/ Craig Ellins      

Craig Ellins, as Attorney-in-Fact
   



EXHIBIT INDEX
 
Exhibit Number
 
Exhibit Title
4.1
 
Articles of Incorporation of the Registrant effective January 23, 1991. (1)
     
4.1.1
 
Articles of Amendment of Articles of Incorporation of the Registrant effective December 23, 1995. (1)
     
4.1.2
 
Articles of Amendment of Articles of Incorporation of the Registrant effective May 4, 1999. (1)
     
4.1.3
 
Articles of Amendment of Articles of Incorporation of the Registrant effective June 7, 2006. (2)
     
4.1.4
 
Articles of Amendment of Articles of Incorporation of the Registrant effective August 1, 2006. (3)
     
4.2
 
Bylaws of the Registrant. (4)
     
5.1
 
Opinion of Jackson L. Morris, Esq.
     
23.1
 
Consent of Weinberg & Company, P.A.
     
23.2
 
Consent of Jackson L. Morris, Esq. (included in Exhibit 5.1).
     
24.1
 
Power of Attorney (5).


 
(1)
Filed previously as Exhibit 2.1 to the Registrant’s Form 10-SB Registration Statement (File #: 000-27551), filed with the Securities and Exchange Commission on October 5, 1999, and incorporated herein by this reference.
     
 
(2)
Filed previously as Exhibit 3.2 to the Registrant’s Current Report on Form 8-K (File #: 000-27551), filed with the Securities and Exchange Commission on June 19, 2006.
     
 
(3)
Filed previously as Exhibit A to the Registrant’s Definitive Information Statement on Schedule 14C (File #: 000-27551), filed with the Securities and Exchange Commission on July 7, 2006, and incorporated herein by this reference.
     
 
(4)
Filed previously as Exhibit 3.2 to the Registrant’s Quarterly Report on Form 10-QSB (File #: 001-33667), filed with the Securities and Exchange Commission on November 14, 2007, and incorporated herein by this reference.
     
 
(5)
Filed previously on the signature page to the Registrant’s Registration Statement on Form SB-2 (File #: 333-136855), filed with the Securities and Exchange Commission on August 23, 2006, and incorporated herein by this reference.


 
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