Monro, Inc. and BFGoodrich Team Up to
Become First-Time
World's Strongest Man Global Partner
SBD, Rogue, KNAACK, REIGN Total Body Fuel,
Visit Myrtle Beach, AIRWAAV and
KultureCity Return as World's Strongest Man Sponsors in
2024
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NEW
YORK, April 10, 2024 /PRNewswire/ -- SBD World's
Strongest Man (WSM) today announced its 2024 partners for the
world-class competition, which features 30 of the world's top
strongmen facing off in an epic series of events. The competition
returns to Myrtle Beach, South
Carolina for the second year, from May 1-5, 2024. Monro, Inc. (Nasdaq:
MNRO) ("Monro"), one of the largest independent auto service and
tire dealers in the United States,
is collaborating with BFGoodrich Tires as a first-time
World's Strongest Man global partner alongside long-time
partners SBD, Rogue, KNAACK and REIGN Total Body
Fuel. Official Event Host of World's Strongest Man Visit
Myrtle Beach, official
mouthpiece sponsor AIRWAAV and KultureCity, the
nation's leading nonprofit organization focused on Sensory
Inclusion, are also set to return.
"At World's Strongest Man, we are proud to provide a platform
that delivers quality content for our partners and offers myriad
opportunities to authentically showcase brands in ways that deeply
connect with our athletes and engage our loyal fanbase," said
Rebecca Levin, Vice President,
IMG Media. "We want to send a
big 'thank you' to all our partners who elevate World's Strongest
Man each year and help us make it bigger and better."
Monro and BFGoodrich Tires have signed on
as the "Official Auto Repair and Tire Partner," and will play a
pivotal role in the iconic deadlift event at this year's World's
Strongest Man, showcasing the unparalleled strength and durability
of BFGoodrich tires. As part of the partnership, Monro will offer a
limited-time service promotion where guests can get a free
alignment with the purchase of a set of four BFGoodrich tires.
SBD Apparel returns for the fifth year as the title
sponsor and is the "Official Supports and Official Apparel" of
World's Strongest Man. SBD Apparel is the market-leading producer
of joint supports and apparel for powerlifting, strongman and elite
strength athletes across the globe. SBD is dedicated to its mission
of producing equipment that meets the demands of elite athletes,
and can be relied upon in the most grueling contests, like World's
Strongest Man.
Returning as the "Official Equipment Supplier" for the seventh
year, Rogue Fitness is the leading manufacturer of
strength and conditioning equipment, including barbells, power
racks, sleds, and accessories. Founded in a garage in 2006, the
company remains dedicated to serving the needs of serious athletes
at every level.
KNAACK® is returning for a
fourth consecutive year and is the "Official Security and
Tool Storage" of World's Strongest Man. This year, KNAACK will
sponsor the Giants Medley, an event that pushes athletes to lift
and carry various objects across a fixed distance. In recognition
of what it takes to be among the world's strongest, KNAACK will
again present one of the athletes with the peer-voted award "KNAACK
Tools of a Strongman".
Returning for a sixth year, REIGN Total Body Fuel is the
"Official Energy Sponsor" of World's Strongest Man and
is sponsoring the Conan's Wheel event in 2024. REIGN is an
all-in-one fitness focused beverage, providing the perfect pre or
post workout boost with zero sugar, zero calories and zero
artificial flavors or colors. Designed to assist with refueling,
refreshing and recovering, each 16-ounce beverage contains 300mg of
Natural Caffeine, BCAA's, CoQ10 and Electrolytes.
AIRWAAV is returning for the second year as the
"Official Mouthpiece" of World's Strongest Man. The AIRWAAV
Performance Mouthpiece is backed by 15+ years of peer-reviewed,
published research to improve strength, muscular endurance, and
recovery – helping athletes at all levels perform at their peak in
training and during competition. It's worn by a growing list of WSM
competitors, including 2023 World's Strongest Man Mitchell Hooper,
and athletes in our community who have praised AIRWAAV for its
effectiveness and comfortable low-profile design. AIRWAAV will have
a booth in the WSM Fan Zone with a full range of mouthpieces
available at an exclusive event price.
In support of two-time WSM champion Tom
Stoltman, who is the first autistic athlete to win the
competition, and his mission to spread the word about how autism
can be a "superpower", World's Strongest Man celebrates the
opportunity to be sensory inclusive by partnering with
KultureCity for the second year in a row. KultureCity
creates sensory accessibility and inclusion for those with
invisible disabilities, offering fans attending this year's WSM a
special sensory activation in the Fan Festival, including trained
volunteers, sensory bags and a mobile sensory room available for
families and individuals who have sensory needs or invisible
disabilities. The sensory bags will be equipped with noise
canceling headphones (provided by Puro Sound Labs), fidget tools
and verbal cue cards, all available for fans to use and take home
at no additional cost.
For more information and the latest updates on World's Strongest
Man including where to watch, follow @theworldsstrongestman on
Instagram, @WorldsStrongest on Twitter and @theworldsstrongestman
on Facebook, TikTok @TheWorldsStrongestMan, and YouTube
@theworldsstrongestman, or
visit www.theworldsstrongestman.com.
About World's Strongest Man
The World's Strongest Man
is the world's preeminent strongman competition, held annually
since 1977. This year's World's Strongest Man competition will see
the sport's most dominant strength athletes compete for the title.
From pulling trucks to lifting and pressing logs, every event is
designed to push the Strongmen to their absolute limits,
challenging not only their physical strength, but their agility and
mental toughness as well. For more information, please visit
theworldsstrongestman.com.
info@monsterenergy.com
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SOURCE REIGN Total Body Fuel