New In-Stream Advertising Features on
VOS®360 Ad SaaS Unlock Additional Monetization
Opportunities
SAN
JOSE, Calif., April 10,
2024 /PRNewswire/ -- Harmonic (NASDAQ: HLIT) today
announced a groundbreaking advancement in live sports streaming
monetization with the introduction of in-stream advertising with
new split-screen ad formats on its award-winning VOS®360
Ad SaaS. This innovative feature creates a new premium inventory
for live sports streaming, enabling advertisers to reach viewers
without disrupting the viewing experience while simultaneously
empowering publishers to optimize monetization strategies for their
sports content.
"Given the ever-increasing costs associated with sports rights
acquisition, there is a pressing demand for innovative monetization
approaches," said Gil Rudge, senior
vice president, video products and solutions at Harmonic. "Harmonic
has been leading the targeted ad frontier with its VOS360 Ad SaaS,
and now we're excited to introduce in-stream ads to boost
monetization while preserving seamless fan engagement."
VOS360 Ad offers in-stream advertising through server-side
insertion of new addressable ad formats such as double-box and
dynamic L-bars. These split-screen ads can be strategically placed
at high- and low-action moments of the games, either through manual
operation or by automated triggering from external data
feeds. This dynamic integration of split-screen inventory
within live programming not only amplifies brand awareness but also
maximizes monetization opportunities for live sports streaming.
With a strong focus on quality and user experience, VOS360 Ad
delivers in-stream ads with significantly lower latency compared to
other solutions. The new split-screen ad formats are fully
compatible with the programmatic advertising ecosystem, including
traditional ad servers for impression-based selling.
Harmonic's VOS360 Ad SaaS is a cloud-native, stand-alone
server-side ad insertion solution, enabling personalized ad
delivery to millions of concurrent viewers. With an expanding
ad tech partner ecosystem, VOS360 Ad simplifies monetization for
service providers by leveraging the strengths of industry leaders
such as Google Ad Manager, Mirriad and Equativ alongside new
partners Bitmovin and RYFF.
Harmonic will showcase VOS360 Ad SaaS with new in-stream
advertising capabilities at the 2024 NAB Show. To schedule a
meeting with Harmonic at booth W2831, visit
www.harmonicinc.com/video-streaming/events/nab-2024. Further
information about Harmonic and the company's solutions is available
at www.harmonicinc.com.
About Harmonic
Harmonic (NASDAQ: HLIT), the worldwide
leader in virtualized broadband and video delivery solutions,
enables media companies and service providers to deliver
ultra-high-quality video streaming and broadcast services to
consumers globally. The company revolutionized broadband networking
via the industry's first virtualized broadband solution, enabling
cable operators to more flexibly deploy gigabit internet service to
consumers' homes and mobile devices. Whether simplifying OTT video
delivery via innovative cloud and software platforms, or powering
the delivery of gigabit internet cable services, Harmonic is
changing the way media companies and service providers monetize
live and on-demand content on every screen. More information is
available at www.harmonicinc.com.
This press release contains forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. Statements
concerning Harmonic's business and the anticipated capabilities,
advantages, reliability, efficiency, market acceptance, market
growth, specifications and benefits of Harmonic products, services
and technology are forward-looking statements. These statements are
based on our current expectations and beliefs and are subject to
risks and uncertainties, including the risks and
uncertainties more fully described in Harmonic's filings
with the Securities and Exchange Commission, including its Annual
Report on Form 10-K for the year ended Dec.
31, 2023, its Quarterly Reports on Form 10-Q and its Current
Reports on Form 8-K. The forward-looking statements in this press
release are based on information available to Harmonic as of the
date hereof, and Harmonic disclaims any obligation to update any
forward-looking statements.
Harmonic, the Harmonic logo and other Harmonic marks are owned
by Harmonic Inc. or its affiliates. All other trademarks referenced
herein are the property of their respective owners.
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SOURCE Harmonic Inc.