Based on Blackbaud's Robust Philanthropic Data Set, the
Blackbaud Institute Shares New Insights on Last Year's Giving
Trends and What Fundraisers Should Know for 2024
CHARLESTON, S.C., April 8, 2024 /PRNewswire/ -- The Blackbaud
Institute, a research lab at Blackbaud (NASDAQ: BLKB), the
leading provider of software for powering social impact, today
released new insights from Blackbaud's unmatched philanthropic
dataset in its 2023 Trends in Giving Spotlight.
The Blackbaud Institute gives social impact professionals data
to understand broader industry trends, benchmark success and take
fundraising to new levels. This new series of quarterly spotlights
will draw from Blackbaud's data and insights on charitable giving,
nonprofit business operations, corporate social responsibility and
more. The current spotlight provides a round-up of the charitable
giving trends that defined 2023 and a look at the past five years,
with tips on how organizations can make the most of this year.
"Looking back at the past year in fundraising, the trend that
jumps out is stability," said Carrie
Cobb, chief data officer, Blackbaud. "2023 can be seen as a
bookend to a historic five-year story of charitable giving, with
generosity remaining durable and today's giving levels sustaining
well above their pre-pandemic norms."
Key Findings:
- Giving remains resilient.
- For average year-over-year changes normalized at the
organization level, the 5-year compound annual growth rate of 1.79%
illustrates a solid upward trend felt across the nonprofit sector,
with giving at the average organization remaining well above
pre-pandemic levels.
- Online Giving continues to make gains.
- The percentage of charitable giving donated through online
sources rose from almost 8% in 2022 to over 12% for the average
organization in 2023.
- This increase was felt across organization sizes and
subsectors, but small organizations (revenue below $1M) lead the pack with nearly 17% of the average
organization's donations coming from online sources, and online
giving as a whole increasing by 1.5% for the average
organization.
- Environmental causes—a favorite for Millennials and Gen Z
—saw a strong 2023.
- The three subsectors in which the average organization saw the
largest increases in charitable giving in 2023
were: Environmental Organizations (+3.8%), Animal Welfare
Organizations (+1.4%) and Medical Research (+1.3%).
- These are also top causes for Millennials and Gen Zers. As the
percentage of giving from online sources rises, optimizing online
donation forms will make giving easier for Millennial and Gen
Z donors. Gen Z donors report using an organization's website
to donate at nearly twice the rate assumed by fundraising
professionals.
More insights can be accessed in the full Blackbaud
Institute Spotlight. All Blackbaud Institute resources are offered
for free, as part of Blackbaud's commitment to accelerating social
impact.
About Blackbaud Institute
The Blackbaud Institute develops leading-edge research and convenes
expert voices to equip the social impact community with knowledge,
insight, and confidence. The Blackbaud Institute draws from
Blackbaud's data set, the most comprehensive in the social impact
community. In addition, the Institute facilitates public research
studies to drive original qualitative and quantitative insight. Our
research agenda is grounded in a commitment to topics that social
impact organizations can apply immediately to better understand,
benchmark, and improve their essential business operations. We are
guided by our commitment to the social impact sector to provide
timely, transparent, and well-rounded research that is free to
access. From how organizations run to how donors give, we're 100%
focused on research and resources for this sector.
About Blackbaud
Blackbaud (NASDAQ: BLKB) is the
leading software provider exclusively dedicated to powering social
impact. Serving the nonprofit and education sectors, companies
committed to social responsibility and individual change makers,
Blackbaud's essential software is built to accelerate impact in
fundraising, nonprofit financial management, digital giving,
grantmaking, corporate social responsibility and education
management. With millions of users and over $100 billion raised, granted or managed through
Blackbaud platforms every year, Blackbaud's solutions are
unleashing the potential of the people and organizations who change
the world. Blackbaud has been named to Newsweek's list of America's
Most Responsible Companies, Quartz's list of Best Companies for
Remote Workers, and Forbes' list of America's Best Employers. A
remote-first company, Blackbaud has operations in the United States, Australia, Canada, Costa
Rica and the United
Kingdom, supporting users in 100+ countries. Learn more
at www.blackbaud.com or follow us on X/Twitter, LinkedIn,
Instagram and Facebook.
Media Inquiries
media@blackbaud.com
Forward-looking Statements
Except for historical
information, all of the statements, expectations, and assumptions
contained in this news release are forward-looking statements that
involve a number of risks and uncertainties, including statements
regarding expected benefits of products and product features.
Although Blackbaud attempts to be accurate in making these
forward-looking statements, it is possible that future
circumstances might differ from the assumptions on which such
statements are based. In addition, other important factors that
could cause results to differ materially include the following:
general economic risks; uncertainty regarding increased business
and renewals from existing customers; continued success in sales
growth; management of integration of acquired companies and other
risks associated with acquisitions; risks associated with
successful implementation of multiple integrated software products;
the ability to attract and retain key personnel; risks associated
with management of growth; lengthy sales and implementation cycles,
particularly in larger organization; technological changes that
make our products and services less competitive; and the other risk
factors set forth from time to time in the SEC filings for
Blackbaud, copies of which are available free of charge at the
SEC's website at www.sec.gov or upon request from Blackbaud's
investor relations department. All Blackbaud product names
appearing herein are trademarks or registered trademarks of
Blackbaud, Inc.
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SOURCE Blackbaud