KRISPY KREME® Introduces Total Solar Eclipse Doughnut featuring OREO® Cookie and Pieces, Available April 5-8
April 02 2024 - 6:00AM
Business Wire
You won’t need protective eyewear for this “eclipse” but prepare
your tastebuds for an out-of-this-world experience!
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Krispy Kreme’s Total Solar Eclipse
Doughnut will be available Friday, April 5 through Monday, April 8.
(Photo: Business Wire)
To help Americans celebrate Monday’s total solar eclipse, today
Krispy Kreme® announced its limited time, all-new “Total Solar
Eclipse Doughnut” – an Original Glazed® Doughnut dipped in black
chocolate icing, adorned with silver sprinkles, piped with a
buttercream made with OREO® pieces, and a whole OREO® cookie in the
center.
Krispy Kreme’s Total Solar Eclipse Doughnut will be available
Friday, April 5 through Monday, April 8 in-shop and for pickup or
delivery via Krispy Kreme’s app and website while supplies last.
The doughnut can be purchased individually and as a specialty dozen
featuring six Total Solar Eclipse doughnuts and six Original
Glazed® doughnuts.
This is the second time Krispy Kreme has treated fans to an
all-new doughnut to celebrate a total solar eclipse. For the last
total solar eclipse the United States experienced in 2017, the
brand “eclipsed” its iconic Original Glazed doughnut in
mouth-watering chocolate glaze for the first time ever.
“Eclipses are rare and so is our out-of-this-world Total Solar
Eclipse Doughnut. Even if you can’t be in the path of totality you
can get in the path of these treats, which you will eat in
totality. Stop by and get some for you and some to share so you can
flex your science side and great taste at the same time,” said Dave
Skena, Global Chief Brand Officer for Krispy Kreme.
The Total Solar Eclipse Doughnut extends Krispy Kreme legacy of
treating fans to creative and innovative sweets and deals
celebrating space-related events, dating to 1969 when the brand
served fresh Original Glazed doughnuts at the launch viewing site
of NASA’s Apollo 11 Mission to the moon.
More recently, in 2021 Krispy Kreme created the limited time
Mars Doughnut to celebrate NASA’s Perseverance Rover landing on the
red planet and the Strawberry Supermoon Doughnut. In 2022 the brand
cheered NASA’s Artemis I flight around the moon by creating the
Artemis Moon Doughnut and acknowledged astronomers releasing the
first-ever image of a supermassive black hole that resembled an
Original Glazed Doughnut by giving the doughnut away for free.
Show how you're enjoying Krispy Kreme’s Total Solar Eclipse
Doughnuts by using #KrispyKreme and tagging @krispykreme on social.
Learn more about the limited time offer by visiting
www.krispykreme.com/promos/totaleclipse.
About Krispy Kreme
Headquartered in Charlotte, N.C., Krispy Kreme is one of the
most beloved and well-known sweet treat brands in the world. Our
iconic Original Glazed® doughnut is universally recognized for its
hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme
operates in more than 35 countries through its unique network of
fresh doughnut shops, partnerships with leading retailers, and a
rapidly growing Ecommerce and delivery business with more than
14,000 fresh points of access. Our purpose of touching and
enhancing lives through the joy that is Krispy Kreme guides how we
operate every day and is reflected in the love we have for our
people, our communities and the planet. Connect with Krispy Kreme
Doughnuts at www.KrispyKreme.com, or on one of its many social
media channels, including www.Facebook.com/KrispyKreme and
www.Twitter.com/KrispyKreme.
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version on businesswire.com: https://www.businesswire.com/news/home/20240402854200/en/
Liv Weller Liv.Weller@fleishman.com
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