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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549

FORM 8-K

CURRENT REPORT
Pursuant to Section 13 or 15(d) of
the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported):
March 6, 2024

Brown-Forman Corporation

(Exact Name of Registrant as Specified in its Charter)
                   

Delaware001-0012361-0143150
(State or Other Jurisdiction of Incorporation)(Commission File Number)(I.R.S. Employer Identification No.)

850 Dixie Highway,Louisville,Kentucky40210
(Address of Principal Executive Offices)(Zip Code)

Registrant’s telephone number, including area code: (502) 585-1100

Not Applicable
(Former Name or Former Address, if Changed Since Last Report.)


Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))









Securities registered pursuant to Section 12(b) of the Act:

Title of each class
Trading Symbol(s)
Name of each exchange on which registered
Class A Common Stock (voting), $0.15 par value
BFANew York Stock Exchange
Class B Common Stock (nonvoting), $0.15 par value
BFBNew York Stock Exchange
1.200% Notes due 2026
BF26New York Stock Exchange
2.600% Notes due 2028
BF28New York Stock Exchange

Indicate by check mark whether the Registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company

If an emerging growth company, indicate by check mark if the Registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.




Item 2.02. Results of Operations and Financial Condition.

On March 6, 2024, Brown-Forman Corporation issued a press release reporting its operating results for the third fiscal quarter and nine month period ended January 31, 2024. A copy of this press release is attached hereto as Exhibit 99.1.

The information pursuant to this Item 2.02 - Results of Operations and Financial Condition, including the information in Exhibit 99.1, is being furnished and shall not be deemed "filed" for any purpose, including for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), or otherwise subject to the liabilities of that Section, nor shall it be deemed incorporated by reference into any filing under the Securities Act of 1933, as amended, or under the Exchange Act, regardless of any general incorporation language in such filing, except as shall be expressly set forth by specific reference in such filing.

Item 9.01. Financial Statements and Exhibits.

(d)    Exhibits

Exhibit No.Description
Brown-Forman Corporation Press Release dated March 6, 2024.
104Cover Page Interactive Data File (embedded within the Inline XBRL document).





SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.


BROWN-FORMAN CORPORATION
(Registrant)
Date: March 6, 2024/s/ Matthew E. Hamel
Matthew E. Hamel
Executive Vice President, General Counsel and Corporate Secretary





                        





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BROWN-FORMAN REPORTS YEAR-TO-DATE FISCAL 2024 RESULTS; UPDATES FULL YEAR OUTLOOK

March 6, 2024, LOUISVILLE, KY — Brown-Forman Corporation (NYSE: BFA, BFB) reported financial results for its third quarter and nine months ended January 31, 2024. Third quarter reported net sales decreased 1%1 to $1.1 billion (-2% on an organic basis2) compared to the same prior-year period. In the quarter, reported operating income increased 116% to $373 million (+5% on an organic basis) and diluted earnings per share increased 189% to $0.60.
For the first nine months of the fiscal year, the company’s reported net sales increased 1% to $3.2 billion (flat on an organic basis) compared to the same prior-year period. Year-to-date reported operating income increased 25% to $1.0 billion (+2% on an organic basis) and diluted earnings per share increased 32% to $1.58.
Lawson Whiting, Brown-Forman’s President and Chief Executive Officer shared, “In a year with significant uncertainty and complexity in the spirits industry, Brown-Forman has demonstrated continued resilience and agility following two years of double-digit organic net sales growth. As industry trends have normalized, we have expanded our gross margin, executed our strategic priorities, and invested behind the business. As we look to the end of the fiscal year, we remain confident in the strength of our portfolio and our ability to deliver long-term growth.”
Year-to-Date Fiscal 2024 Highlights
Reported net sales growth in Emerging3 markets and the Travel Retail3 channel was partially offset by declines in Developed International3 markets and the United States.
From a brand perspective:
The recently acquired brands, Gin Mare and Diplomático, drove Rest of Portfolio’s3 reported net sales growth of 79% (+11% organic).
New Mix delivered very strong reported net sales growth of 34% (+17% organic).


Jack Daniel’s Tennessee Apple delivered double-digit reported net sales growth of 44% (+45% organic).
Jack Daniel’s Tennessee Whiskey’s reported net sales declined 6% (-5% organic).
Reported gross profit increased 5% (+6% organic) with strong gross margin expansion of 250 basis points.
The company increased reported advertising expense by 11% (+7% organic) to support investment behind its brands for long-term sustainable growth.
The sale of the Finlandia vodka brand was completed on November 1, 2023, generating a pre-tax gain of $90 million.
The $400 million share repurchase program was completed as of December 31, 2023.
Year-to-Date Fiscal 2024 Brand Results
The recently acquired brands, Gin Mare and Diplomatico, drove the significant increase in the Rest of Portfolio's reported net sale growth of 79% (+11% organic) led by the Developed International markets and the United States.
The Ready-to-Drink3 (RTD) portfolio continued to deliver growth as consumer demand for convenience and flavor remained strong. New Mix’s reported net sales increased 34% (+17% organic) fueled by higher prices and the positive effect of foreign exchange. Reported net sales of Jack Daniel’s RTD/RTP portfolio increased 1% (+1% organic) driven by the continued launch of the Jack Daniel’s & Coca-Cola RTD. This growth was largely offset by lower volumes of Jack Daniel's & Cola RTD, due to the transition to Jack Daniel's & Coca-Cola in several markets.
Reported net sales for the Tequila3 portfolio were flat (-3% organic). el Jimador delivered reported net sales growth of 5% (+4% organic) led by higher prices, particularly in the United States, partially offset by lower volumes in Mexico and the United States. Herradura’s reported net sales declined 7% (-10% organic) due to lower volumes in the United States, partially offset by the positive effect of foreign exchange.
Lapping strong results in the same prior-year period, reported net sales for Whiskey3 products declined 2% (-1% organic), driven by lower volumes for Jack Daniel’s Tennessee Whiskey and Jack Daniel’s Tennessee Honey. This decline was partially offset by the growth of Jack Daniel’s Tennessee Apple and the rest of our whiskey portfolio, including Jack Daniel’s super-premium expressions, Glenglassaugh old and rare cask sales, and Woodford Reserve.
Year-to-Date Fiscal 2024 Market Results                                                                                                                                                                                                                                                                                                                                         
Emerging markets grew reported net sales 9% (+11% organic) led by very strong growth of New Mix in Mexico and Jack Daniel’s Tennessee Apple in Brazil and Chile.

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The Travel Retail channel sustained growth on an exceptionally high comparison in the same prior-year period, as reported net sales increased 3% (+1% organic) propelled by the super-premium American whiskey portfolio. Woodford Reserve, the launch of Jack Daniel’s American Single Malt, and growth of Jack Daniel’s Single Barrel were the largest contributors of growth in the channel. This growth was partially offset by lower volumes of Jack Daniel’s Tennessee Whiskey and Jack Daniel’s Tennessee Honey.
Reported net sales in the United States decreased 1% (-2% organic), a sequential improvement from the first half results. Lower volumes were partially a result of a net decrease in distributor inventories. This decline was largely offset by higher prices across the portfolio led by Jack Daniel’s Tennessee Whiskey and el Jimador, the growth of super-premium Jack Daniel's expressions such as Jack Daniel’s Sinatra and Jack Daniel’s Single Barrel Rye Barrel Proof, and Diplomático.
Developed International markets’ reported net sales decreased 2% (-6% organic) primarily due to lower volumes of Jack Daniel’s Tennessee Whiskey in Japan, following a significant inventory build in the second half of the prior fiscal year. This decrease also included the purchase of inventory from the current distributor as the company prepared for its transition to owned distribution on April 1, 2024. The decline in reported net sales was partially offset by sales growth from our recently acquired brands, Gin Mare and Diplomático, and the continued launch of Jack Daniel’s Tennessee Apple in South Korea.
Year-to-Date Fiscal 2024 Other P&L Items
Reported gross profit increased 5% (+6% organic) with strong gross margin expansion of 250 basis points to 60.9%. The increase in gross margin was driven by favorable price/mix and lower supply chain disruption related costs, partially offset by higher input costs, the negative effect of foreign exchange, and the negative effect of acquisitions and divestitures.
Reported advertising expense grew 11% (+7% organic) driven by increased investment in Jack Daniel’s Tennessee Whiskey, the launch of Jack Daniel’s & Coca-Cola RTD, and the recently acquired Gin Mare and Diplomático brands. Reported selling, general, and administrative expenses increased 10% (+8% organic) largely due to higher compensation and benefit-related expenses.
The company’s reported operating income increased 25% (+2% organic) driven by the positive effect of acquisitions and divestitures (the gain on the sale of the Finlandia brand and the absence of post-closing costs and expenses in connection with the acquisitions of Diplomático and Gin Mare in the prior year), higher gross margin, and the absence of the prior year period Finlandia non-cash impairment. This increase was partially offset by operating expense growth and the negative effect of foreign exchange.

3

Diluted earnings per share increased $0.38 driven primarily by the increase in reported operating income.
Financial Stewardship
As announced on October 2, 2023, the Brown-Forman Board of Directors authorized the repurchase of up to $400 million (exclusive of brokerage fees and excise taxes) of outstanding shares of Class A and Class B common stock from October 2, 2023, through October 1, 2024, subject to market and other conditions. As of December 31, 2023, the program was completed.
On January 23, 2024, the Brown-Forman Board of Directors declared a regular quarterly cash dividend of $0.2178 per share on its Class A and Class B common stock. The dividend is payable on April 1, 2024, to stockholders of record on March 8, 2024. Brown-Forman, a member of the prestigious S&P 500 Dividend Aristocrats Index, has paid regular quarterly cash dividends for 80 consecutive years and has increased the regular dividend for 40 consecutive years.
Fiscal 2024 Outlook
The operating environment continues to be challenging following two years of double-digit organic net sales growth. With the evolving global macroeconomic conditions and normalizing industry trends, we are tempering our expectations. Accordingly, we now expect the following in fiscal 2024:
Organic net sales to be flat, reflecting the slower than anticipated growth for the nine months ended January 31, 2024.
Based on the above organic net sales growth outlook, and our expectation of gross margin improvement, we anticipate organic operating income growth in the 0% to 2% range.
We expect our fiscal 2024 effective tax rate to be in the range of approximately 20% to 22%.
Capital expenditures are now planned to be in the range of $230 to $240 million.
Conference Call Details
Brown-Forman will host a conference call to discuss these results at 10:00 a.m. (ET) today. A live audio broadcast of the conference call, and the accompanying presentation slides, will be available via
Brown-Forman’s website, brown-forman.com, through a link to “Investors/Events & Presentations.” A digital audio recording of the conference call and the presentation slides will also be posted on the website and will be available for at least 30 days following the conference call.
For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's Ready-to-Drinks, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Gentleman Jack, Jack Daniel's Single Barrel, Woodford Reserve, Old Forester, Coopers’ Craft,

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The GlenDronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Sonoma-Cutrer, Chambord, Fords Gin, Gin Mare, and Diplomático Rum. Brown-Forman’s brands are supported by approximately 5,600 employees globally and sold in more than 170 countries worldwide. For more information about the company, please visit brown-forman.com. Follow us on LinkedIn, Instagram, and X, formerly Twitter.

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Important Information on Forward-Looking Statements:
This press release contains statements, estimates, and projections that are “forward-looking statements” as defined under U.S. federal securities laws. Words such as “aim,” “anticipate,” “aspire,” “believe,” “can,” “continue,” “could,” “envision,” “estimate,” “expect,” “expectation,” “intend,” “may,” “might,” “plan,” “potential,” “project,” “pursue,” “see,” “seek,” “should,” “will,” “would,” and similar words indicate forward-looking statements, which speak only as of the date we make them. Except as required by law, we do not intend to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. By their nature, forward-looking statements involve risks, uncertainties, and other factors (many beyond our control) that could cause our actual results to differ materially from our historical experience or from our current expectations or projections. These risks and uncertainties include, but are not limited to:
Our substantial dependence upon the continued growth of the Jack Daniel's family of brands
Substantial competition from new entrants, consolidations by competitors and retailers, and other competitive activities, such as pricing actions (including price reductions, promotions, discounting, couponing, or free goods), marketing, category expansion, product introductions, or entry or expansion in our geographic markets or distribution networks
Route-to-consumer changes that affect the timing of our sales, temporarily disrupt the marketing or sale of our products, or result in higher fixed costs
Disruption of our distribution network or inventory fluctuations in our products by distributors, wholesalers, or retailers
Changes in consumer preferences, consumption, or purchase patterns – particularly away from larger producers in favor of small distilleries or local producers, or away from brown spirits, our premium products, or spirits generally, and our ability to anticipate or react to them; further legalization of marijuana; bar, restaurant, travel, or other on-premise declines; shifts in demographic or health and wellness trends; or unfavorable consumer reaction to new products, line extensions, package changes, product reformulations, or other product innovation
Production facility, aging warehouse, or supply chain disruption
Imprecision in supply/demand forecasting
Higher costs, lower quality, or unavailability of energy, water, raw materials, product ingredients, or labor
Risks associated with acquisitions, dispositions, business partnerships, or investments – such as acquisition integration, termination difficulties or costs, or impairment in recorded value
Impact of health epidemics and pandemics, and the risk of the resulting negative economic impacts and related governmental actions
Unfavorable global or regional economic conditions and related economic slowdowns or recessions, low consumer confidence, high unemployment, weak credit or capital markets, budget deficits, burdensome government debt, austerity measures, higher interest rates, higher taxes, political instability, higher inflation, deflation, lower returns on pension assets, or lower discount rates for pension obligations
Product recalls or other product liability claims, product tampering, contamination, or quality issues
Negative publicity related to our company, products, brands, marketing, executive leadership, employees, Board of Directors, family stockholders, operations, business performance, or prospects
Failure to attract or retain key executive or employee talent
Risks associated with being a U.S.-based company with a global business, including commercial, political, and financial risks; local labor policies and conditions; protectionist trade policies, or economic or trade sanctions, including additional retaliatory tariffs on American whiskeys and the effectiveness of our actions to mitigate the negative impact on our margins, sales, and distributors; compliance with local trade practices and other regulations; terrorism, kidnapping, extortion, or other types of violence; and health pandemics
Failure to comply with anti-corruption laws, trade sanctions and restrictions, or similar laws or regulations
Fluctuations in foreign currency exchange rates, particularly a stronger U.S. dollar
Changes in laws, regulatory measures, or governmental policies, especially those affecting production, importation, marketing, labeling, pricing, distribution, sale, or consumption of our beverage alcohol products
Tax rate changes (including excise, corporate, sales or value-added taxes, property taxes, payroll taxes, import and export duties, and tariffs) or changes in related reserves, changes in tax rules or accounting standards, and the unpredictability and suddenness with which they can occur
Decline in the social acceptability of beverage alcohol in significant markets
Significant additional labeling or warning requirements or limitations on availability of our beverage alcohol products
Counterfeiting and inadequate protection of our intellectual property rights
Significant legal disputes and proceedings, or government investigations
Cyber breach or failure or corruption of our key information technology systems or those of our suppliers, customers, or direct and indirect business partners, or failure to comply with personal data protection laws
Our status as a family “controlled company” under New York Stock Exchange rules, and our dual-class share structure
For further information on these and other risks, please refer to our public filings, including the “Risk Factors” section of our annual report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission.


6


Brown-Forman Corporation
Unaudited Consolidated Statements of Operations
For the Three Months Ended January 31, 2023 and 2024
(Dollars in millions, except per share amounts)

20232024Change
Net sales$1,081 $1,069 (1%)
Cost of sales457 434 (5%)
Gross profit
624 635 2%
Advertising expenses141 143 1%
Selling, general, and administrative expenses186 203 9%
Other expense (income), net124 (84)
Operating income
173 373 116%
Non-operating postretirement expense27 
Interest expense, net22 30 
Income before income taxes
124 342 176%
Income taxes24 57 
Net income
$100 $285 186%
Earnings per share:  
Basic
$0.21 $0.60 189%
Diluted
$0.21 $0.60 189%
Gross margin57.7 %59.4 %
Operating margin15.9 %34.9 %
Effective tax rate19.5 %16.5 %
Cash dividends paid per common share$0.2055 $0.2178 
Shares (in thousands) used in the
calculation of earnings per share
Basic
479,152 474,806 
Diluted
480,460 475,566 



7


Brown-Forman Corporation
Unaudited Consolidated Statements of Operations
For the Nine Months Ended January 31, 2023 and 2024
(Dollars in millions, except per share amounts)

20232024Change
Net sales$3,182 $3,214 1%
Cost of sales1,323 1,257 (5%)
Gross profit
1,859 1,957 5%
Advertising expenses372 414 11%
Selling, general, and administrative expenses541 595 10%
Other expense (income), net117 (91)
Operating income
829 1,039 25%
Non-operating postretirement expense27 
Interest expense, net54 86 
Income before income taxes
748 951 27%
Income taxes172 193 
Net income
$576 $758 32%
Earnings per share:  
Basic
$1.20 $1.59 32%
Diluted
$1.20 $1.58 32%
Gross margin58.4 %60.9 %
Operating margin26.0 %32.3 %
Effective tax rate23.0 %20.3 %
Cash dividends paid per common share$0.5825 $0.6288 
Shares (in thousands) used in the
calculation of earnings per share
Basic
479,121 477,542 
Diluted
480,482 478,444 



8


Brown-Forman Corporation
Unaudited Condensed Consolidated Balance Sheets
(Dollars in millions)

April 30, 2023January 31,
2024
Assets:
Cash and cash equivalents$374 $589 
Accounts receivable, net855 878 
Inventories2,283 2,529 
Assets held for sale— 161 
Other current assets289 258 
Total current assets
3,801 4,415 
Property, plant, and equipment, net1,031 1,014 
Goodwill1,457 1,464 
Other intangible assets1,164 1,004 
Other assets324 340 
Total assets
$7,777 $8,237 
Liabilities:
Accounts payable and accrued expenses$827 $747 
Dividends payable— 103 
Accrued income taxes22 19 
Short-term borrowings235 728 
Liabilities held for sale— 15 
Total current liabilities
1,084 1,612 
Long-term debt2,678 2,678 
Deferred income taxes323 289 
Accrued postretirement benefits171 171 
Other liabilities253 242 
Total liabilities
4,509 4,992 
Stockholders’ equity3,268 3,245 
Total liabilities and stockholders’ equity
$7,777 $8,237 



9


Brown-Forman Corporation
Unaudited Condensed Consolidated Statements of Cash Flows
For the Nine Months Ended January 31, 2023 and 2024
(Dollars in millions)

20232024
Cash provided by operating activities$410 $362 
Cash flows from investing activities:
Proceeds from sale of business— 194 
Acquisition of business, net of cash acquired
(1,195)— 
Additions to property, plant, and equipment
(116)(148)
Other
11 17 
Cash provided by (used for) investing activities
(1,300)63 
Cash flows from financing activities:
Net change in other short-term borrowings1,002 492 
Repayment of long-term debt
(250)— 
Acquisition of treasury stock
— (400)
Dividends paid
(279)(300)
Other
(5)(4)
Cash provided by (used for) financing activities468 (212)
Effect of exchange rate changes(15)
Net increase (decrease) in cash, cash equivalents, and restricted cash(437)215 
Cash, cash equivalents, and restricted cash at beginning of period874 384 
Cash, cash equivalents, and restricted cash at end of period
437 599 
Less: Restricted cash at end of period(9)(10)
Less: Cash included in assets held for sale at end of period— — 
Cash and cash equivalents at end of period$428 $589 



10


Schedule A
Brown-Forman Corporation
Supplemental Statement of Operations Information (Unaudited)
Percentage change versus the prior-year period ended
January 31, 2024
3 Months9 Months
Reported change in net sales(1 %)1 %
Acquisitions and divestitures(1 %)(1 %)
Foreign exchange%— %
Organic change in net sales2
(2 %) %
Reported change in gross profit2 %5 %
Acquisitions and divestitures— %(1 %)
Foreign exchange%%
Organic change in gross profit2
5 %6 %
Reported change in advertising expenses1 %11 %
Acquisitions and divestitures(1 %)(3 %)
Foreign exchange(1 %)(1 %)
Organic change in advertising expenses2
(1 %)7 %
Reported change in SG&A9 %10 %
Acquisitions and divestitures(1 %)(1 %)
Foreign exchange(1 %)(1 %)
Organic change in SG&A2
7 %8 %
Reported change in operating income116 %25 %
Acquisitions and divestitures(81 %)(17 %)
Impairment Charges(42 %)(11 %)
Foreign exchange12 %%
Organic change in operating income2
5 %2 %

See "Note 2 - Non-GAAP Financial Measures" for details on our use of Non-GAAP financial measures, how these measures are calculated, and the reasons why we believe this information is useful to readers.
Note: Totals may differ due to rounding.


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Schedule B
Brown-Forman Corporation
Supplemental Statement of Operations Information (Unaudited)
Nine Months Ended January 31, 2024
Supplemental Information3
Volumes (9-Liter Cases)Net Sales % Change vs. Prior-Year Period
Product Category / Brand Family / Brand3
Depletions
(Millions)
% Change vs. Prior-Year PeriodShipments
(Millions)
% Change vs. Prior-Year PeriodReportedAcquisitions and DivestituresForeign Exchange
Organic2
Whiskey16.8(1 %)16.0(8 %)(2 %) %1 %(1 %)
JDTW11.2(3 %)10.5(11 %)(6 %)— %%(5 %)
JDTH1.6(4 %)1.5(9 %)(6 %)— %— %(6 %)
Gentleman Jack0.7(3 %)0.6(8 %)(4 %)— %%(2 %)
JDTF0.5(3 %)0.5(8 %)(9 %)— %— %(9 %)
JDTA0.732 %0.733 %44 %— %%45 %
Woodford Reserve1.3%1.3(3 %)%— %— %%
Old Forester0.4%0.4(2 %)%— %— %%
Rest of Whiskey0.4(5 %)0.4(3 %)18 %— %%19 %
Ready-to-Drink15.8(4 %)17.3(8 %)8 % %(4 %)4 %
JD RTD/RTP8.5(7 %)9.9(13 %)%— %— %%
New Mix7.3%7.3%34 %— %(17 %)17 %
Tequila1.8(9 %)1.8(9 %) % %(3 %)(3 %)
Herradura0.5(4 %)0.5(10 %)(7 %)— %(4 %)(10 %)
el Jimador1.1(10 %)1.1(10 %)%— %(1 %)%
Wine1.5(5 %)1.51 %3 % % %3 %
Vodka1.2(6 %)1.2(7 %) %3 % %3 %
Rest of Portfolio0.5(4 %)0.5(4 %)79 %(72 %)3 %11 %
Non-branded & bulkNMNMNMNM(6 %) %1 %(5 %)
Total Portfolio37.6(3 %)38.2(7 %)1 %(1 %) % %
Other Brand Aggregations
Jack Daniel’s Family of Brands23.4(4 %)24.1(10 %)(3 %)— %%(2 %)
American Whiskey16.7(1 %)15.9(8 %)(2 %)— %%(1 %)
Premium Bourbons1.7%1.7(3 %)%— %— %%

See "Note 2 - Non-GAAP Financial Measures" for details on our use of Non-GAAP financial measures, how these measures are calculated, and the reasons why we believe this information is useful to readers.
Note: Totals may differ due to rounding.


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Schedule C
Brown-Forman Corporation
Supplemental Statement of Operations Information (Unaudited)
Nine Months Ended January 31, 2024
Net Sales % Change vs. Prior-Year Period
Geographic Area3
ReportedAcquisitions and DivestituresForeign Exchange
Organic2
United States(1 %)(1 %) %(2 %)
Developed International(2 %)(3 %)(1 %)(6 %)
Germany12 %(2 %)(2 %)%
Australia(8 %)— %%(5 %)
United Kingdom(9 %)(1 %)(3 %)(13 %)
France(1 %)(2 %)(2 %)(6 %)
Canada%(1 %)%%
Japan(100 %)— %(5 %)(105 %)
Rest of Developed International11 %(9 %)(1 %)%
Emerging9 % %2 %11 %
Mexico22 %— %(15 %)%
Poland24 %(2 %)(7 %)16 %
Brazil12 %— %(3 %)%
Rest of Emerging(3 %)— %16 %13 %
Travel Retail3 %(1 %)(1 %)1 %
Non-branded and bulk(6 %) %1 %(5 %)
Total1 %(1 %) % %

See "Note 2 - Non-GAAP Financial Measures" for details on our use of Non-GAAP financial measures, how these measures are calculated, and the reasons why we believe this information is useful to readers.
Note: Totals may differ due to rounding.


13


Schedule D
Brown-Forman Corporation
Supplemental Information (Unaudited) — Estimated Net Change in Distributor Inventories
Nine Months Ended January 31, 2024
Estimated Net Change in Distributor Inventories3 vs. Prior-Year Period
Geographic Area3 - Net Sales
United States(2%)
Developed International(6%)
Emerging(11%)
Travel Retail1%
Non-Branded and Bulk—%
Product category / brand family / brand1
Whiskey(6%)
JDTW(7%)
JDTH(4%)
Gentleman Jack(5%)
JDTF(8%)
JDTA3%
Woodford Reserve(9%)
Old Forester(7%)
Rest of Whiskey(1%)
Ready-to-Drink(2%)
JD RTD/RTP(2%)
New Mix—%
Tequila(2%)
Herradura(6%)
el Jimador1%
Wine6%
Vodka (Finlandia)(6%)
Rest of Portfolio(2%)
Non-branded and bulk—%
Statement of Operations Line Items
Net Sales(5%)
Cost of Sales(4%)
Gross Profit(5%)
Operating Income(10%)

A positive difference is interpreted as a net increase in distributors’ inventories; whereas, a negative difference is interpreted as a net decrease in distributors’ inventories.


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Note 1 - Percentage growth rates are compared to the same prior-year periods, unless otherwise noted.

Note 2 - Non-GAAP Financial Measures
Use of Non-GAAP Financial Information. We use some financial measures in this press release that are not measures of financial performance under U.S. generally accepted accounting principles (GAAP). These non-GAAP measures, defined below, should be viewed as supplements to (not substitutes for) our results of operations and other measures reported under GAAP. Other companies may define or calculate these non-GAAP measures differently. Reconciliations of these non-GAAP measures to the most closely comparable GAAP measures are presented on Schedules A, B, and C of this press release.
“Organic change” in measures of statements of operations. We present changes in certain measures, or line items, of the statements of operations that are adjusted to an “organic” basis. We use “organic change” for the following measures: (a) organic net sales; (b) organic cost of sales; (c) organic gross profit; (d) organic advertising expenses; (e) organic selling, general, and administrative (SG&A) expenses; (f) organic other expense (income), net; (g) organic operating expenses*; and (h) organic operating income. To calculate these measures, we adjust, as applicable, for (1) acquisitions and divestitures, (2) foreign exchange, and (3) impairment charges. We explain these adjustments below.
“Acquisitions and divestitures.” This adjustment removes (a) the gain or loss recognized on sale of divested brands and certain fixed assets, (b) any non-recurring effects related to our acquisitions and divestitures (e.g., transaction, transition, and integration costs), (c) the effects of operating activity related to acquired and divested brands for periods not comparable year over year (non-comparable periods), and (d) fair value changes to contingent consideration liabilities. Excluding non-comparable periods allows us to include the effects of acquired and divested brands only to the extent that results are comparable year over year.
During the third quarter of fiscal 2023, we acquired Gin Mare Brand, S.L.U. and Mareliquid Vantguard, S.L.U., which owned the Gin Mare brand (Gin Mare). This adjustment removes (a) the transaction, transition, and integration costs related to the acquisition, (b) operating activity for the non-comparable periods, which is activity in the first and second quarters of fiscal 2024, and (c) fair value adjustments to Gin Mare’s earn-out contingent consideration liability that is payable in cash no earlier than July 2024 and no later than July 2027.
During the third quarter of fiscal 2023, we acquired (a) International Rum and Spirits Distributors Unipessoal, Lda., (b) Diplomático Branding Unipessoal Lda., (c) International Bottling Services, S.A., (d) International Rum & Spirits Marketing Solutions, S.L., and (e) certain assets of Destilerias Unidas Corp., which collectively own the Diplomático Rum brand and related assets (Diplomático). This adjustment removes (a) the transaction, transition, and integration costs related to the acquisition, and (b) operating activity for the non-comparable periods, which is primarily activity in the first three quarters of fiscal 2024.
During the third quarter of fiscal 2024, we sold our Finlandia vodka business, which resulted in a pre-tax gain of $90 million, and entered into a related transition services agreement (TSA) for this business. This adjustment removes the (a) transaction costs related to the divestiture, (b) the gain on sale of the Finlandia vodka business, (c) operating activity for the non-comparable period, which is activity in the third and fourth quarters of fiscal 2023, and (d) net sales, cost of sales, and operating expenses recognized pursuant to the TSA related to distribution services in certain markets.
During the third quarter of fiscal 2024, we reached an agreement to sell our Sonoma-Cutrer wine business to The Duckhorn Portfolio, Inc. This transaction is expected to close in the fourth quarter of fiscal 2024. This adjustment removes the transaction costs related to the pending disposition.
During the second quarter of fiscal 2024, we recognized a gain of $7 million on the sale of certain fixed assets. This adjustment removes the gain from our other expense (income), net and operating income to present our organic results on a comparable basis.
We believe that these adjustments allow for us to better understand our organic results on a comparable basis.
“Foreign exchange.” We calculate the percentage change in certain line items of the statements of operations in accordance with GAAP and adjust to exclude the cost or benefit of currency fluctuations. Adjusting for foreign exchange allows us to understand our business on a constant-dollar basis, as fluctuations in exchange rates can distort the organic trend both positively and negatively. (In this press release, “dollar” means the U.S. dollar

*Operating expenses include advertising expenses, SG&A expenses, and other expenses (income), net.
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unless stated otherwise.) To eliminate the effect of foreign exchange fluctuations when comparing across periods, we translate current-year results at prior-year rates and remove transactional and hedging foreign exchange gains and losses from current- and prior-year periods.
“Impairment charges.” This adjustment removes the impact of impairment charges from our results of operations. During the third quarter of fiscal 2023, we recognized a non-cash impairment charge of $96 million for the Finlandia brand name. We believe that this adjustment allows for us to better understand our organic results on a comparable basis.
We use the non-GAAP measure “organic change,” along with other metrics, to: (a) understand our performance from period to period on a consistent basis; (b) compare our performance to that of our competitors; (c) calculate components of management incentive compensation; (d) plan and forecast; and (e) communicate our financial performance to the Board of Directors, stockholders, and investment community. We have consistently applied the adjustments within our reconciliations in arriving at each non-GAAP measure. We believe these non-GAAP measures are useful to readers and investors because they enhance the understanding of our historical financial performance and comparability between periods. When we provide guidance for organic change in certain measures of the statements of operations we do not provide guidance for the corresponding GAAP change, as the GAAP measure will include items that are difficult to quantify or predict with reasonable certainty, such as foreign exchange, which could have a significant impact to our GAAP income statement measures.
In addition to the non-GAAP financial measures presented, we believe that our results are affected by changes in distributor inventories, particularly in our largest market, the United States, where the spirits industry is subject to regulations that essentially mandate a so-called “three-tier system,” with a value chain that includes suppliers, distributors, and retailers. Accordingly, we also provide information concerning estimated fluctuations in distributor inventories. We believe such information is useful in understanding our performance and trends as it provides relevant information regarding customers’ demand for our products. See Schedule D of this press release.

Note 3 - Definitions
From time to time, to explain our results of operations or to highlight trends and uncertainties affecting our business, we aggregate markets according to stage of economic development as defined by the International Monetary Fund (IMF), and we aggregate brands by beverage alcohol category. Below, we define the geographic and brand aggregations used in this release.
In Schedule C and Schedule D, we provide supplemental information for our top markets ranked by percentage of reported net sales. In addition to markets listed by country name, we include the following aggregations:
“Developed International” markets are “advanced economies” as defined by the IMF, excluding the United States. Our top developed international markets were Germany, Australia, the United Kingdom, France, Canada, and Japan. This aggregation represents our net sales of branded products to these markets.
“Emerging” markets are “emerging and developing economies” as defined by the IMF. Our top emerging markets were Mexico, Poland, and Brazil. This aggregation represents our net sales of branded products to these markets.
“Travel Retail” represents our net sales of branded products to global duty-free customers, other travel retail customers, and the U.S. military, regardless of customer location.
“Non-branded and bulk” includes net sales of used barrels, contract bottling services, and non-branded bulk whiskey and wine, regardless of customer location.
Brand Aggregations.
In Schedule B and Schedule D, we provide supplemental information for our top brands ranked by percentage of reported net sales. In addition to brands listed by name, we include the following aggregations outlined below.
In fiscal 2023, we began presenting “Ready-to-Drink” products as a separate aggregation due to its more significant contribution to our growth in recent years and industry-wide category growth trends. “Whiskey” no longer contains Jack Daniel’s ready-to-drink (RTD) and ready-to-pour (RTP), and “Tequila” no longer includes New Mix. These brands are now included in the “Ready-to-Drink” brand aggregation.
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“Whiskey” includes all whiskey spirits and whiskey-based flavored liqueurs. The brands included in this category are the Jack Daniel’s family of brands (excluding the “Ready-to-Drink” products defined below), the Woodford Reserve family of brands (Woodford Reserve), the Old Forester family of brands (Old Forester), GlenDronach, Benriach, Glenglassaugh, Slane Irish Whiskey, and Coopers’ Craft.
“American whiskey” includes the Jack Daniel’s family of brands (excluding the “Ready-to-Drink” products defined below) and premium bourbons (defined below).
“Premium bourbons” includes Woodford Reserve, Old Forester, and Coopers’ Craft.
“Super-premium American whiskey” includes Woodford Reserve, Gentleman Jack, and other super-premium Jack Daniel's expressions.
“Ready-to-Drink” includes all ready-to-drink (RTD) and ready-to-pour (RTP) products. The brands included in this category are Jack Daniel’s RTD and RTP products (JD RTD/RTP), New Mix, and other RTD/RTP products.
“Jack Daniel’s RTD/RTP” products include all RTD line extensions of Jack Daniel’s, such as Jack Daniel’s & Cola, Jack Daniel’s Country Cocktails, Jack Daniel’s Double Jack, Jack Daniel’s & Coca-Cola RTD, and other malt- and spirit-based Jack Daniel’s RTDs, along with Jack Daniel’s Winter Jack RTP.
“Jack Daniel’s & Coca-Cola RTD” includes all Jack Daniel’s and Coca-Cola RTD products and Jack Daniel’s bulk whiskey shipments for the production of this product.
“Tequila” includes the Herradura family of brands (Herradura), el Jimador, and other tequilas.
“Wine” includes Korbel California Champagnes and Sonoma-Cutrer wines.
“Vodka” includes Finlandia, which we divested on November 1, 2023.
“Rest of Portfolio” includes Chambord, Gin Mare, Korbel Brandy, Diplomático, and Fords Gin.
“Non-branded and bulk” includes net sales of used barrels, contract bottling services, and non-branded bulk whiskey and wine.
“Jack Daniel’s family of brands” includes Jack Daniel’s Tennessee Whiskey (JDTW), JD RTD/RTP, Jack Daniel’s Tennessee Honey (JDTH), Gentleman Jack, Jack Daniel’s Tennessee Fire (JDTF), Jack Daniel’s Tennessee Apple (JDTA), Jack Daniel’s Single Barrel Collection (JDSB), Jack Daniel’s Bonded Tennessee Whiskey, Jack Daniel’s Sinatra Select, Jack Daniel’s Tennessee Rye Whiskey (JDTR), Jack Daniel’s Bottled-in-Bond, Jack Daniel’s Triple Mash Blended Straight Whiskey, Jack Daniel’s No. 27 Gold Tennessee Whiskey, Jack Daniel’s 10 Years Old, Jack Daniel’s 12 Years Old, and other Jack Daniel’s expressions.
Other Metrics.
“Shipments.” We generally record revenues when we ship or deliver our products to our customers. In this release, unless otherwise specified, we refer to shipments when discussing volume.
“Depletions.” This metric is commonly used in the beverage alcohol industry to describe volume. Depending on the context, depletions usually means either (a) where Brown-Forman is the distributor, shipments directly to retail or wholesale customers or (b) where Brown-Forman is not the distributor, shipments from distributor customers to retailers and wholesalers. We believe that depletions measure volume in a way that more closely reflects consumer demand than our shipments to distributor customers do.
“Consumer takeaway.” When discussing trends in the market, we refer to consumer takeaway, a term commonly used in the beverage alcohol industry that refers to the purchase of product by consumers from retail outlets, including products purchased through e-commerce channels, as measured by volume or retail sales value. This information is provided by outside parties, such as Nielsen and the National Alcohol Beverage Control Association (NABCA). Our estimates of market share or changes in market share are derived from consumer takeaway data using the retail sales value metric. We believe consumer takeaway is a leading indicator of consumer demand trends.
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“Estimated net change in distributor inventories.” We generally recognize revenue when our products are shipped or delivered to customers. In the United States and certain other markets, our customers are distributors that sell downstream to retailers and consumers. We believe that our distributors’ downstream sales more closely reflect actual consumer demand than do our shipments to distributors. Our shipments increase distributors’ inventories, while distributors’ depletions (as described above) reduce their inventories. Therefore, it is possible that our shipments do not coincide with distributors’ downstream depletions and merely reflect changes in distributors’ inventories. Because changes in distributors’ inventories could affect our trends, we believe it is useful for investors to understand those changes in the context of our operating results.
We perform the following calculation to determine the “estimated net change in distributor inventories”:
For both the current-year period and the comparable prior-year period, we calculate a “depletion-based” amount by (a) dividing the organic dollar amount (e.g. organic net sales) by the corresponding shipment volumes to arrive at a shipment per case amount, and (b) multiplying the resulting shipment per case amount by the corresponding depletion volumes. We subtract the year-over-year percentage change of the “depletion-based” amount from the year-over-year percentage change of the organic amount to calculate the “estimated net change in distributor inventories.”
A positive difference is interpreted as a net increase in distributors’ inventories, which implies that organic trends could decrease as distributors reduce inventories; whereas, a negative difference is interpreted as a net decrease in distributors’ inventories, which implies that organic trends could increase as distributors rebuild inventories.
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Document and Entity Information
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