Beyond Meat, Inc. (NASDAQ: BYND), a leader in plant-based meat,
today announced the fourth generation of its core beef platform,
Beyond IV, resulting in the unveiling of the company’s new Beyond
Burger® and Beyond Beef® exclusively at retail. The new platform
raises the bar for plant-based meat products and
center-of-the-plate protein generally, and further cements Beyond
Meat’s commitment to creating plant-based meat products that not
only taste delicious but deliver important nutritional benefits.
The Beyond IV product lines are the result of a
multi-year research effort in collaboration with leading medical
and nutrition experts designed to meet the standards of top health
organizations. The extensive renovation focused on delivering
goodness from plants – high-quality protein, good fats, fiber and
key nutrients – in the company’s meatiest products yet.
One of the most impactful changes to the recipe
is the shift to avocado oil which helped reduce the saturated fat
in the products by 60%1 to just 2g per serving while still
delivering a juicy, mouthwatering eating experience. Avocado oil is
high in monounsaturated fats which the American Heart Association
recommends as a heart-healthy choice2. Additionally, Beyond Meat
reduced the sodium in the new platform by 20%1, and added
nutrient-dense plant-based ingredients including red lentil and
faba bean protein while simultaneously simplifying the ingredient
list.
These strong advancements in nutrition have
qualified the new products to be recognized by the nation’s leading
health organizations, including the American Diabetes Association’s
evidence-based nutritional guidelines for its Better Choices for
Life program and being included in a collection of heart-healthy
recipes certified by the American Heart Association’s Heart-Check
program. Additionally, the new products have received Good
Housekeeping’s coveted Nutritionist Approved Emblem which assesses
food products based on specific nutritional criteria as well as
taste, simplicity, and transparency, and are the first plant-based
meat products to be Clean Label Project Certified.
“Beyond IV represents a transformative step
forward in delivering plant-based nutrition to the consumer in the
form of meat. The development of the new products occurred within
an ecosystem of leading medical and nutrition experts, and were
designed to meet the standards of national health organizations to
create a product that delivers the taste, satisfaction, and utility
of 80/20 beef – yet is demonstrably healthier. Every ingredient in
this fourth iteration was thoughtfully selected to bring the
nutritional power of plants – from the heart-healthy
monounsaturated fats2 in avocado oil, to the protein and fiber in
peas, red lentils, faba beans and brown rice. There is goodness
throughout Beyond IV, and we are excited to pass along these
benefits to the consumer,” said Ethan Brown, Beyond Meat Founder
& CEO.
At a recent conference of registered dietitians,
94% of attendees3 said they enjoyed the taste of the new Beyond
Burger, viewed it as healthful, and would recommend it. Beloved by
the health community for its strong nutritional profile, avocado
oil also has multiple culinary benefits. Its smoother, more neutral
flavor allowed Beyond Meat to unlock an even meatier, beefy flavor
in its new platform, and because avocado oil has a higher smoke
point, the new beef is designed to sizzle and BBQ even better than
before. This meatier flavor and taste was preferred in consumer
testing4, and feedback on the new burger overall was overwhelmingly
positive.
The new Beyond Burger and Beyond Beef offer:
- An excellent source of protein with 21g per serving (more
protein than 80/20 beef) derived from peas, brown rice, red lentils
and faba beans
- Just 2g of sat fat derived from avocado oil (75% less sat fat
than 80/20 beef)
- 20% less sodium than the previous version
- No cholesterol
- No added antibiotics or hormones
- No GMOs
To celebrate the new platform, and give
consumers an inside look as the company chases the perfect build of
meat from plants, Beyond Meat created a documentary-style short
film featuring leading doctors, nutritionists, ecologists, and
historians who explore the powerful and urgent opportunity to
simultaneously heal our bodies and earth by putting plant-based
nutrition at the center of the plate, a teaser for which is being
made available today on the Beyond Meat YouTube channel.
Growing portfolio of nutritious and
delicious plant-based meat products
The announcement follows expanded distribution
of the company’s healthy and delicious Beyond Steak®, which remains
the #1 selling new plant-based meat item in retail5, and has
received multiple health and culinary accolades including earning
Heart-Check certification from the American Heart Association. As
part of its commitment to improving human health, Beyond Meat
continues to support ongoing studies at the Plant-Based Diet
Initiative at Stanford University School of Medicine and has a
first-of-its-kind multi-year agreement with the American Cancer
Society to advance research on plant-based meat and cancer
prevention.
The new Beyond Burger and Beyond Beef are
expected to roll out exclusively at retailers across the U.S. this
Spring.
About Beyond MeatBeyond Meat,
Inc. (NASDAQ: BYND) is a leading plant-based meat company offering
a portfolio of revolutionary plant-based meats made from simple
ingredients without GMOs, no added hormones or antibiotics, and 0
mg of cholesterol per serving. Founded in 2009, Beyond Meat
products are designed to have the same taste and texture as
animal-based meat while being better for people and the planet.
Beyond Meat’s brand promise, Eat What You Love®, represents a
strong belief that there is a better way to feed our future and
that the positive choices we all make, no matter how small, can
have a great impact on our personal health and the health of our
planet. By shifting from animal-based meat to plant-based protein,
we can positively impact four growing global issues: human health,
climate change, constraints on natural resources and animal
welfare. Visit www.BeyondMeat.com and follow @BeyondMeat on
Facebook, Instagram, Twitter and TikTok.
Beyond Meat Forward Looking
StatementsCertain statements in this release constitute
“forward-looking statements.” These statements are based on
management’s current opinions, expectations, beliefs, plans,
objectives, assumptions or projections regarding future events or
future results. These forward-looking statements are only
predictions, not historical fact, and involve certain risks and
uncertainties, as well as assumptions. Actual results, levels of
activity, performance, achievements and events could differ
materially from those stated, anticipated or implied by such
forward-looking statements. While Beyond Meat believes that its
assumptions are reasonable, it is very difficult to predict the
impact of known factors, and, of course, it is impossible to
anticipate all factors that could affect actual results. There are
many risks and uncertainties that could cause actual results to
differ materially from forward-looking statements made herein
including, most prominently, the risks discussed under the heading
“Risk Factors” in Beyond Meat's Annual Report on Form 10-K for the
year ended December 31, 2022 filed with the U.S. Securities and
Exchange Commission (“SEC”) on March 1, 2023, and Beyond Meat’s
Quarterly Report on Form 10-Q for the quarter ended September 30,
2023 filed with the SEC on November 9, 2023, as well as other
factors described from time to time in Beyond Meat’s filings with
the SEC. Such forward-looking statements are made only as of the
date of this release. Beyond Meat undertakes no obligation to
publicly update or revise any forward-looking statement because of
new information, future events or otherwise, except as otherwise
required by law. If Beyond Meat does update one or more
forward-looking statements, no inference should be made that Beyond
Meat will make additional updates with respect to those or other
forward-looking statements.
Media ContactShira
Zackaishira.zackai@beyondmeat.com
_________________________________
1Compared to the previous iteration of the Beyond Burger in U.S.
retail2https://www.heart.org/en/healthy-living/healthy-eating/eat-smart/fats/monounsaturated-fats https://www.heart.org/en/healthy-living/healthy-eating/eat-smart/fats/healthy-cooking-oils3
31 registered dietitians surveyed at the 2024 FoodFluence
conference after trying the new Beyond Burger4 The People's Choice
Consumer Testing (Sept 2023) "Beyond Meat Plant-based Burger
Affective CLT" [n=93]5 SPINS, TOTAL MULO + NEC, L52W through
12/31/23
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/9b991f9d-7072-47c8-8bd5-80b6d0a2ac15https://www.globenewswire.com/NewsRoom/AttachmentNg/1bec3f88-5bb8-4d89-82ce-08cfdeb070c4https://www.globenewswire.com/NewsRoom/AttachmentNg/554e9586-fa17-4d55-bb6a-502de1fa5ad0
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