LifeVantage Corporation (Nasdaq:LFVN), a leading health and
wellness company with products designed to activate optimal health
processes at the cellular level, held its annual Global Kickoff on
Saturday, January 13, 2024. This worldwide event featured the
announcement of the Company’s “Rise ERA” theme, the unveiling of
the launch date for the next phase of LV360, new sales incentives,
and the launch of new Consultant tools. Consultants registered
hundreds of watch parties across the globe where attendees received
in-person training from their hosts and leaders, in addition to the
global announcements.
“The launch of LV360 in 2023 helped to catalyze
the foundational elements of our strategic transformation, laying
the groundwork for long-term success,” said LifeVantage President
and CEO Steve Fife. “This year is our year to ‘Rise’ from that
foundation by focusing on the three fundamental keys to Consultant
success: Enrolling, Retaining, and (Rank) Advancing. It’s our ‘Rise
ERA’ – this calendar year will be the year we complete our
international LV360 rollout and drive growth by simplifying
everything to deliver on these three behaviors.”
In his keynote speech, Fife invited Consultants
to rise by imagining the possibilities ahead. He encouraged them to
shed everything that isn’t serving them and focus on the basics of
enrolling, retaining, and advancing, to help them reach the next
step and achieve their goals.
Rise ERA Incentive and Executive
Destination Trip LaunchedAmong the highlights
demonstrating early commitment to delivering on the ERA focus was
the introduction of the new Rise ERA Incentive, designed to
recognize achievements in enrolling, retaining, and advancing. This
Consultant incentive offers enticing lifestyle and business prizes,
including shareable items like luggage and travel vouchers.
Incentive prizes shift quarterly and increase in value as different
‘tracks’ are achieved, encouraging continued goal setting and
incremental behaviors.
Cape Town, South Africa, including an African
safari, was revealed as the first-ever Executive Destination Trip
under the new Evolve Compensation Plan. Qualification criteria for
this once in a lifetime trip is based on ERA behaviors and
achievements through September 2024 with travel scheduled for
February 2025.
LV360 Phase 2Evolve and other
key LV360 transformation initiatives are poised to launch in
Mexico, Canada, and Europe on February 1, 2024, building on the
success of the Company’s contemporary compensation plan and
customer loyalty program initially introduced in the U.S, Japan,
Australia, and New Zealand in March 2023.
Among new Consultant Tools launched at Global
Kickoff, the new Evolve Possibilities Pathway puts an emphasis on
four key Consultant ranks within the Evolve Compensation Plan, that
unlock substantial rewards along the Consultant Path. A new video
explaining the benefits of the company’s Activation messaging was
also unveiled.
“As LifeVantage begins our Rise ERA, we invite
all Consultants to embrace the focus and seize the opportunities
that 2024 holds,” added Fife. “The corporate team is excited for
everything in the works and confident that the focus on enrolling,
retaining and advancing will deliver a year of growth and
achievement.”
About LifeVantage Corporation
LifeVantage Corporation (Nasdaq: LFVN), the
activation company, is a pioneer in nutrigenomics, the study of how
nutrition and naturally occurring compounds affect human genes to
support good health. The Company engages in the identification,
research, development, formulation and sale of advanced
nutrigenomic activators, dietary supplements, nootropics, pre- and
probiotics, weight management, skin and hair care, bath & body,
and targeted relief products. The Company’s line of
scientifically-validated dietary supplements includes its flagship
Protandim® family of products, LifeVantage® Omega+, ProBio, IC
Bright®, Daily Wellness, Rise AM, Reset PM, and D3+ dietary
supplements, the TrueScience® line of skin, hair, bath & body,
and targeted relief products. The Company also markets and sells
Petandim®, its companion pet supplement formulated to combat
oxidative stress in dogs, Axio® its nootropic energy drink mixes,
and PhysIQ, its smart weight management system. LifeVantage was
founded in 2003 and is headquartered in Lehi, Utah. For more
information, visit www.lifevantage.com.
Cautionary Note Regarding Forward Looking
Statements
This document contains forward-looking
statements made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Words and
expressions reflecting optimism, satisfaction or disappointment
with current prospects, as well as words such as "believe," "will,"
"hopes," "intends," "estimates," "expects," "projects," "plans,"
"anticipates," "look forward to," "goal," “may be,” and variations
thereof, identify forward-looking statements, but their absence
does not mean that a statement is not forward-looking. The
declaration and/or payment of a dividend during any quarter
provides no assurance as to future dividends, and the timing and
amount of future dividends, if any, could vary significantly in
comparison both to past dividends and to current expectations.
Examples of forward-looking statements include, but are not limited
to, statements we make regarding executing against and the benefits
of our key initiatives, future growth, including geographic and
product expansion, the impact of COVID-19 on our business, expected
financial performance, and expected dividend payments in future
quarters. Such forward-looking statements are not guarantees of
performance and the Company's actual results could differ
materially from those contained in such statements. These
forward-looking statements are based on the Company's current
expectations and beliefs concerning future events affecting the
Company and involve known and unknown risks and uncertainties that
may cause the Company's actual results or outcomes to be materially
different from those anticipated and discussed herein. These risks
and uncertainties include, among others, further deterioration to
the global economic and operating environments as a result of
future COVID-19 developments, as well as those discussed in greater
detail in the Company's Annual Report on Form 10-K and the
Company's Quarterly Report on Form 10-Q under the caption "Risk
Factors," and in other documents filed by the Company from time to
time with the Securities and Exchange Commission. The Company
cautions investors not to place undue reliance on the
forward-looking statements contained in this document. All
forward-looking statements are based on information currently
available to the Company on the date hereof, and the Company
undertakes no obligation to revise or update these forward-looking
statements to reflect events or circumstances after the date of
this document, except as required by law.
Public Relations
Contact: Jennifer Rumble, CerconeBrownCompany(704)
923-6378 jrumble@cerconebrown.com
Investor Relations Contact: Reed Anderson,
ICR (646) 277-1260 reed.anderson@icrinc.com
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