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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
 
FORM 8-K
 
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report (date of earliest event reported): January 8, 2024
CROCS, INC.
(Exact name of registrant as specified in its charter)
Delaware

0-51754

20-2164234
(State or other jurisdiction

(Commission File Number)

(I.R.S. Employer
of incorporation)
 

 
 

Identification No.)



500 Eldorado Blvd., Building 5

Broomfield,
Colorado
80021
(Address of principal executive offices)
 
 
(Zip Code)
 
 Registrant’s telephone number, including area code: (303) 848-7000
 
13601 Via Varra
Broomfield, Colorado 80020
(Former name or former address, if changed since last report)
 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
 
☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) 
☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:
Title of each class:Trading symbol:Name of each exchange on which registered:
Common Stock, par value $0.001 per shareCROXThe Nasdaq Global Select Market

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR 230.45) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR 240.12b-2).
    Emerging growth company ☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

1

Item 7.01. Regulation FD Disclosure.
 
On January 8, 2024, Crocs, Inc. (“we,” “our”) issued a press release updating its financial guidance and announcing its participation in the 2024 Annual ICR Conference. A copy of the press release is furnished as Exhibit 99.1 to this report.

Item 8.01. Other Events.

We are also filing this Current Report on Form 8-K to reflect changes to the presentation of our notes to the consolidated financial statements as set forth in (i) our Annual Report on Form 10-K for the year ended December 31, 2022, as filed with the Securities and Exchange Commission (the “SEC”) on February 16, 2023 (the “2022 10-K”), (ii) our Quarterly Report on Form 10-Q for the period ended March 31, 2023, as filed with the SEC on April 27, 2023 (the “Q1 2023 10-Q”), (iii) our Quarterly Report on Form 10-Q for the period ended June 30, 2023, as filed with the SEC on July 27, 2023 (the “Q2 2023 10-Q”), and (iv) our Quarterly Report on Form 10-Q for the period ended September 30, 2023, as filed with the SEC on November 2, 2023 (the “Q3 2023 10-Q”), in order to give effect to a change in segment reporting.

Our business has continued to evolve in the period following the consummation of the HEYDUDE acquisition, as we have grown the brand and staffed and developed our leadership team at HEYDUDE. In the fourth quarter of 2023, to reflect changes in the way management evaluates performance, makes operating decisions, and allocates resources, we updated our reportable operating segments to be (i) Crocs Brand and (ii) HEYDUDE Brand. Each of the reportable operating segments derives its revenues from the sale of footwear, apparel, and accessories to external customers. Each segment’s performance is evaluated based on segment results without allocating Enterprise corporate expenses, which include global corporate costs associated with both brands such as legal, information technology, human resources, and finance. Segment profit and losses include adjustments to eliminate inter-segment sales. Reconciling items between segment income from operations and income from operations consist of unallocated Enterprise corporate and other expenses, as well as inter-segment eliminations.

To reflect the change in segment reporting, we have attached Exhibit 99.2 to this Current Report on Form 8-K to update the information in the Operating Segments and Geographic Information footnote in the 2022 10-K as well as previously reported amounts in the Operating Segments and Geographic footnotes for the quarters following December 31, 2022, as disclosed in our Q1 2023 10-Q, Q2 2023 10-Q, and Q3 2023 10-Q. Such information has been recast to conform with the realigned segments.

Except for the segment changes described above, this Current Report on Form 8-K does not modify, or update disclosures as presented in our 2022 10-K or our Q1 2023 10-Q, Q2 2023 10-Q, and Q3 2023 10-Q and does not reflect any changes, events, or activities occurring after the applicable filing date. We have not otherwise updated for activities or events occurring after the applicable dates these items were originally presented. The information in this Current Report on Form 8-K should be read in conjunction with the other information included in our 2022 10-K, Q1 2023 10-Q, Q2 2023 10-Q, and Q3 2023 10-Q.


2

Item 9.01. Financial Statements and Exhibits.

(d) Exhibits.
Exhibit
No.
 
 
 
Description
 
99.1

99.2
101.INSXBRL Instance Document - the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document.
101.SCHXBRL Taxonomy Extension Schema Document.
101.CALXBRL Taxonomy Extension Calculation Linkbase Document.
101.DEFXBRL Taxonomy Extension Definition Linkbase Document.
101.LABXBRL Taxonomy Extension Label Linkbase Document.
101.PREXBRL Taxonomy Extension Presentation Linkbase Document.
104Cover Page Interactive Data File (embedded within the Inline XBRL document).


SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 
 
 
CROCS, INC.
 
 
 
 
 
 
 
Date: January 8, 2024
By:
/s/ Anne Mehlman
 
 
 
 
Anne Mehlman
 
 
 
 
Executive Vice President and Chief Financial Officer


3

Exhibit 99.1
 
crocs_incxlogoxcrocsxincxg.jpg
 
Investor Contact:
Erinn Murphy, Crocs, Inc.
(303) 848-7005
emurphy@crocs.com
PR Contact:Melissa Layton, Crocs, Inc.
(303) 848-7885
mlayton@crocs.com

Crocs, Inc. Expects Record Annual Revenues of ~$3.95B, Up Over 11% Year-Over-Year
Expects To Exceed Full-Year Operating Margin Target
Anticipates 2024 Enterprise Revenue Growth Of 3-5%
___________________________________________________________________________
 
BROOMFIELD, COLORADO — January 8, 2024 — Crocs, Inc. (NASDAQ: CROX), a world leader in innovative casual footwear for all, today announced it expects record 2023 revenues of approximately $3.95 billion, which would represent over 11% growth compared to 2023.

“2023 was a strong year for Crocs, Inc. that culminated in a successful holiday season with market share gains for both brands. Fourth-quarter revenue is now expected to exceed our former guidance and we are raising our operating margin target for the year. Our strong free-cash flow generation enabled us to pay down $277 million in net debt in the quarter, bringing our full-year debt pay down to $665 million,” said Andrew Rees, Chief Executive Officer. “We are coming into 2024 from a position of strength and are making the decision to reinvest our best-in-class margins into focused strategic investments as we continue to set ourselves up for long-term, durable growth.”

Updated Fourth Quarter and 2023 Outlook

•We expect fourth quarter 2023 revenues to grow over 1% compared to 2022, above our guidance for a decline of (4%) to (1%), with the Crocs Brand growing almost 10% and HEYDUDE down (19%) and ahead of guidance.
•We expect full year 2023 revenues to grow over 11% compared to 2022, slightly above our guidance of 10% to 11% growth, with our Crocs Brand growing over 13% surpassing the $3 billion mark and HEYDUDE revenues of approximately $949 million.
•We expect full year 2023 non-GAAP operating margin to now be in excess of 27%.
•We paid down approximately $277 million of net debt and repurchased $25 million in stock in the fourth quarter.

Preliminary 2024 Outlook

With respect to 2024, we expect revenue growth of 3% to 5% compared to 2023 comprised of 4% to 6% growth for the Crocs brand and flat to slightly up for HEYDUDE Brand.

We expect gross margin improvement over 2023 and plan to reinvest these dollars into brand accretive and strategic SG&A investments. This will result in 2024 non-GAAP operating margins of approximately 25%.

Segment Reporting Change

In tandem with this press release, we announced on Form 8-K our plans to change our segment reporting from four reportable segments to two with the filing of our 2023 Form 10-K. This anticipated change aligns with how we manage our business. Our new segments will comprise of the Crocs Brand and the HEYDUDE Brand. Please refer to our 8-K for more detailed information.

1

ICR Conference

We will present at the 2024 ICR Conference today, January 8, 2024 at 9:00 am ET. A live broadcast of our presentation may be found on the Investor Relations section of the Crocs Inc. website, investors.crocs.com. A replay of the webcast will remain available on the website after the presentation.

About Crocs, Inc.:

Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 85 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.

Forward Looking Statements

This press release includes estimates, projections, and statements relating to our business plans, commitments, objectives, and expected operating results that are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended.

These statements include, but are not limited to, statements regarding potential impacts to our business related to our supply chain challenges, cost inflation, our financial condition, brand and liquidity outlook, and expectations regarding our future revenue, margins, non-GAAP adjustments, tax rate, earnings per share, debt ratios and capital expenditures, share repurchases, the acquisition of HEYDUDE and benefits thereof, Crocs' strategy, plans, objectives, expectations (financial or otherwise) and intentions, future financial results and growth potential, statements regarding fourth quarter, full year 2023, and full year 2024 financial outlook and future profitability, cash flows, and brand strength, anticipated product portfolio and our ability to deliver sustained, highly profitable growth and create significant shareholder value. These statements involve known and unknown risks, uncertainties, and other factors, which may cause our actual results, performance, or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: our expectations regarding supply chain disruptions; cost inflation; current global financial conditions, the effect of competition in our industry; our ability to effectively manage our future growth or declines in revenues; changing consumer preferences; our ability to maintain and expand revenues and gross margin; our ability to accurately forecast consumer demand for our products; our ability to successfully implement our strategic plans; our ability to develop and sell new products; our ability to obtain and protect intellectual property rights; the effect of potential adverse currency exchange rate fluctuations and other international operating risks; and other factors described in our most recent Annual Report on Form 10-K under the heading "Risk Factors" and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission.

All information in this document speaks only as of January 8, 2024. We do not undertake any obligation to update publicly any forward-looking statements, whether as a result of the receipt of new information, future events, or otherwise, except as required by applicable law.

Category: Investors

2

RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL GUIDANCE

Full Year 2023 (estimated):
Approximately:
Non-GAAP operating margin reconciliation:
GAAP operating margin>25.5%
Non-GAAP adjustments associated with distribution center investments & Other1.5%
Non-GAAP operating margin>27.0%

Our guidance for “Non-GAAP Operating Margin” is a non-GAAP financial measure that excludes or otherwise has been adjusted for special items from our U.S. GAAP financial statements, such as inventory write-offs, duplicate rent costs, bad debt expense. We consider these items to be necessary adjustments for purposes of evaluating our ongoing business performance and are often considered non-recurring. Such adjustments are subjective and involve significant management judgment. We are unable to reconcile Crocs Inc. 2024 non-GAAP operating margin guidance measures to their nearest U.S. GAAP measures without unreasonable efforts because we are unable to predict with a reasonable degree of certainty the actual impact of the special and other non-core items. By their very nature, special and other non-core items are difficult to anticipate with precision because they are generally associated with unexpected and unplanned events that impact our company and its financial results. Therefore, we are unable to provide a reconciliation of these measures.

3

Exhibit 99.2

Year Ended December 31,
202220212020
(in thousands)
Revenues:
Crocs Brand$2,659,125 $2,313,416 $1,385,951 
HEYDUDE Brand895,860 — — 
Total consolidated revenues$3,554,985 $2,313,416 $1,385,951 
Income from operations:
Crocs Brand$852,025 $861,394 $329,423 
HEYDUDE Brand211,361 — — 
Reconciliation of total segment income from operations to income before income taxes:
Enterprise corporate(212,630)(178,330)(115,299)
Income from operations$850,756 $683,064 $214,124 
Depreciation and amortization:
Crocs Brand$18,877 $16,931 $13,869 
HEYDUDE Brand12,248 — — 
Enterprise corporate8,104 15,045 13,750 
Total consolidated depreciation and amortization$39,229 $31,976 $27,619 


Three Months Ended March 31, 2023
(in thousands)
Revenues:
Crocs Brand$648,778 
HEYDUDE Brand235,388 
Total consolidated revenues$884,166 
Income from operations:
Crocs Brand$218,007 
HEYDUDE Brand76,620 
Reconciliation of total segment income from operations to income before income taxes:
Enterprise corporate(59,699)
Income from operations$234,928 
Depreciation and amortization:
Crocs Brand$7,437 
HEYDUDE Brand3,506 
Enterprise corporate2,193 
Total consolidated depreciation and amortization$13,136 



Three Months Ended June 30, 2023Six Months Ended June 30, 2023
(in thousands)
Revenues:
Crocs Brand$832,950 $1,481,728 
HEYDUDE Brand239,417 474,805 
Total consolidated revenues$1,072,367 $1,956,533 
Income from operations:
Crocs Brand$317,684 $535,691 
HEYDUDE Brand65,509 142,129 
Reconciliation of total segment income from operations to income before income taxes:
Enterprise corporate(64,704)(124,403)
Income from operations$318,489 $553,417 
Depreciation and amortization:
Crocs Brand$7,099 $14,536 
HEYDUDE Brand3,562 7,068 
Enterprise corporate1,983 4,176 
Total consolidated depreciation and amortization$12,644 $25,780 


Three Months Ended September 30, 2023Nine Months Ended September 30, 2023
(in thousands)
Revenues:
Crocs Brand$798,769 $2,280,497 
HEYDUDE Brand246,948 721,753 
Total consolidated revenues$1,045,717 $3,002,250 
Income from operations:
Crocs Brand$297,456 $833,145 
HEYDUDE Brand31,776 173,905 
Reconciliation of total segment income from operations to income before income taxes:
Enterprise corporate(55,380)(179,781)
Income from operations$273,852 $827,269 
Depreciation and amortization:
Crocs Brand$8,692 $23,228 
HEYDUDE Brand3,919 10,987 
Enterprise corporate2,140 6,316 
Total consolidated depreciation and amortization$14,751 $40,531 


v3.23.4
Document and Entity Information Document
Jan. 08, 2024
Cover [Abstract]  
Document Type 8-K
Document Period End Date Jan. 08, 2024
Entity Registrant Name CROCS, INC.
Entity Central Index Key 0001334036
Amendment Flag false
Entity Incorporation, State or Country Code DE
Entity File Number 0-51754
Entity Tax Identification Number 20-2164234
Entity Address, Address Line One 500 Eldorado Blvd., Building 5
Entity Address, City or Town Broomfield,
Entity Address, State or Province CO
Entity Address, Postal Zip Code 80021
City Area Code 303
Local Phone Number 848-7000
Written Communications false
Soliciting Material false
Pre-commencement Tender Offer false
Pre-commencement Issuer Tender Offer false
Title of 12(b) Security Common Stock, par value $0.001 per share
Trading Symbol CROX
Security Exchange Name NASDAQ
Entity Emerging Growth Company false
v3.23.4
OPERATING SEGMENTS AND GEOGRAPHIC INFORMATION
 9 Months Ended
Sep. 30, 2023
Segment Reporting [Abstract]  
OPERATING SEGMENTS AND GEOGRAPHIC INFORMATION
Year Ended December 31,
202220212020
(in thousands)
Revenues:
Crocs Brand$2,659,125 $2,313,416 $1,385,951 
HEYDUDE Brand895,860 — — 
Total consolidated revenues$3,554,985 $2,313,416 $1,385,951 
Income from operations:
Crocs Brand$852,025 $861,394 $329,423 
HEYDUDE Brand211,361 — — 
Reconciliation of total segment income from operations to income before income taxes:
Enterprise corporate(212,630)(178,330)(115,299)
Income from operations$850,756 $683,064 $214,124 
Depreciation and amortization:
Crocs Brand$18,877 $16,931 $13,869 
HEYDUDE Brand12,248 — — 
Enterprise corporate8,104 15,045 13,750 
Total consolidated depreciation and amortization$39,229 $31,976 $27,619 


Three Months Ended March 31, 2023
(in thousands)
Revenues:
Crocs Brand$648,778 
HEYDUDE Brand235,388 
Total consolidated revenues$884,166 
Income from operations:
Crocs Brand$218,007 
HEYDUDE Brand76,620 
Reconciliation of total segment income from operations to income before income taxes:
Enterprise corporate(59,699)
Income from operations$234,928 
Depreciation and amortization:
Crocs Brand$7,437 
HEYDUDE Brand3,506 
Enterprise corporate2,193 
Total consolidated depreciation and amortization$13,136 
Three Months Ended June 30, 2023Six Months Ended June 30, 2023
(in thousands)
Revenues:
Crocs Brand$832,950 $1,481,728 
HEYDUDE Brand239,417 474,805 
Total consolidated revenues$1,072,367 $1,956,533 
Income from operations:
Crocs Brand$317,684 $535,691 
HEYDUDE Brand65,509 142,129 
Reconciliation of total segment income from operations to income before income taxes:
Enterprise corporate(64,704)(124,403)
Income from operations$318,489 $553,417 
Depreciation and amortization:
Crocs Brand$7,099 $14,536 
HEYDUDE Brand3,562 7,068 
Enterprise corporate1,983 4,176 
Total consolidated depreciation and amortization$12,644 $25,780 


Three Months Ended September 30, 2023Nine Months Ended September 30, 2023
(in thousands)
Revenues:
Crocs Brand$798,769 $2,280,497 
HEYDUDE Brand246,948 721,753 
Total consolidated revenues$1,045,717 $3,002,250 
Income from operations:
Crocs Brand$297,456 $833,145 
HEYDUDE Brand31,776 173,905 
Reconciliation of total segment income from operations to income before income taxes:
Enterprise corporate(55,380)(179,781)
Income from operations$273,852 $827,269 
Depreciation and amortization:
Crocs Brand$8,692 $23,228 
HEYDUDE Brand3,919 10,987 
Enterprise corporate2,140 6,316 
Total consolidated depreciation and amortization$14,751 $40,531 
v3.23.4
OPERATING SEGMENTS AND GEOGRAPHIC INFORMATION (Tables)
 9 Months Ended
Sep. 30, 2023
Segment Reporting [Abstract]  
Information Related to Reportable Operating Segments
Year Ended December 31,
202220212020
(in thousands)
Revenues:
Crocs Brand$2,659,125 $2,313,416 $1,385,951 
HEYDUDE Brand895,860 — — 
Total consolidated revenues$3,554,985 $2,313,416 $1,385,951 
Income from operations:
Crocs Brand$852,025 $861,394 $329,423 
HEYDUDE Brand211,361 — — 
Reconciliation of total segment income from operations to income before income taxes:
Enterprise corporate(212,630)(178,330)(115,299)
Income from operations$850,756 $683,064 $214,124 
Depreciation and amortization:
Crocs Brand$18,877 $16,931 $13,869 
HEYDUDE Brand12,248 — — 
Enterprise corporate8,104 15,045 13,750 
Total consolidated depreciation and amortization$39,229 $31,976 $27,619 


Three Months Ended March 31, 2023
(in thousands)
Revenues:
Crocs Brand$648,778 
HEYDUDE Brand235,388 
Total consolidated revenues$884,166 
Income from operations:
Crocs Brand$218,007 
HEYDUDE Brand76,620 
Reconciliation of total segment income from operations to income before income taxes:
Enterprise corporate(59,699)
Income from operations$234,928 
Depreciation and amortization:
Crocs Brand$7,437 
HEYDUDE Brand3,506 
Enterprise corporate2,193 
Total consolidated depreciation and amortization$13,136 
Three Months Ended June 30, 2023Six Months Ended June 30, 2023
(in thousands)
Revenues:
Crocs Brand$832,950 $1,481,728 
HEYDUDE Brand239,417 474,805 
Total consolidated revenues$1,072,367 $1,956,533 
Income from operations:
Crocs Brand$317,684 $535,691 
HEYDUDE Brand65,509 142,129 
Reconciliation of total segment income from operations to income before income taxes:
Enterprise corporate(64,704)(124,403)
Income from operations$318,489 $553,417 
Depreciation and amortization:
Crocs Brand$7,099 $14,536 
HEYDUDE Brand3,562 7,068 
Enterprise corporate1,983 4,176 
Total consolidated depreciation and amortization$12,644 $25,780 


Three Months Ended September 30, 2023Nine Months Ended September 30, 2023
(in thousands)
Revenues:
Crocs Brand$798,769 $2,280,497 
HEYDUDE Brand246,948 721,753 
Total consolidated revenues$1,045,717 $3,002,250 
Income from operations:
Crocs Brand$297,456 $833,145 
HEYDUDE Brand31,776 173,905 
Reconciliation of total segment income from operations to income before income taxes:
Enterprise corporate(55,380)(179,781)
Income from operations$273,852 $827,269 
Depreciation and amortization:
Crocs Brand$8,692 $23,228 
HEYDUDE Brand3,919 10,987 
Enterprise corporate2,140 6,316 
Total consolidated depreciation and amortization$14,751 $40,531 
v3.23.4
OPERATING SEGMENTS AND GEOGRAPHIC INFORMATION (Information Related To Reportable Operating Business Segments) (Details) - USD ($)
$ in Thousands
 3 Months Ended 6 Months Ended 9 Months Ended 12 Months Ended
Sep. 30, 2023
Jun. 30, 2023
Mar. 31, 2023
Jun. 30, 2023
Sep. 30, 2023
Dec. 31, 2022
Dec. 31, 2021
Dec. 31, 2020
Segment Reporting Information [Line Items]                
Total consolidated revenues $ 1,045,717 $ 1,072,367 $ 884,166 $ 1,956,533 $ 3,002,250 $ 3,554,985 $ 2,313,416 $ 1,385,951
Income from operations 273,852 318,489 234,928 553,417 827,269 850,756 683,064 214,124
Total consolidated depreciation and amortization 14,751 12,644 13,136 25,780 40,531 39,229 31,976 27,619
Reportable Operating Segments | Crocs Brand                
Segment Reporting Information [Line Items]                
Total consolidated revenues 798,769 832,950 648,778 1,481,728 2,280,497 2,659,125 2,313,416 1,385,951
Income from operations 297,456 317,684 218,007 535,691 833,145 852,025 861,394 329,423
Total consolidated depreciation and amortization 8,692 7,099 7,437 14,536 23,228 18,877 16,931 13,869
Reportable Operating Segments | HEYDUDE Brand                
Segment Reporting Information [Line Items]                
Total consolidated revenues 246,948 239,417 235,388 474,805 721,753 895,860 0 0
Income from operations 31,776 65,509 76,620 142,129 173,905 211,361 0 0
Total consolidated depreciation and amortization 3,919 3,562 3,506 7,068 10,987 12,248 0 0
Enterprise corporate                
Segment Reporting Information [Line Items]                
Income from operations (55,380) (64,704) (59,699) (124,403) (179,781) (212,630) (178,330) (115,299)
Total consolidated depreciation and amortization $ 2,140 $ 1,983 $ 2,193 $ 4,176 $ 6,316 $ 8,104 $ 15,045 $ 13,750
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