Partnership with Galaxy Arena in culture and entertainment in
Macao
BEIJING, Nov. 28,
2023 /PRNewswire/ -- On November 25, iQIYI, an
innovative market-leading online entertainment service in
China, held its signature annual
iQIYI Scream Night at the Galaxy Arena in Macao. During the event, the company awarded
52 honors across various categories from dramas to variety shows
and film, recognizing premium content and outstanding artists that
deeply engage diverse audiences globally.
Now in its ninth year since launching in 2014, the star-studded
event continues to command attention with its impressive celebrity
lineup and spectacular performances. This year, it reached new
heights, with unforgettable highlights that included viral cast
reunions and captivating live performances of popular soundtrack
music.
In the drama category, a number of iQIYI-presented series were
honored with awards. Fan-favorites such as Road Home and
Bright Eyes in the Dark earned the honor of "Drama of the
Year" for their impactful storytelling. iQIYI-produced Why Try
to Change Me Now took "Mini Series of the Year," while the epic
historical drama Destined earned "Long Series of the Year."
The massively successful Story of Kunning Palace received
"Most Popular Drama of the Year," affirming its strong audience
connection.
In the variety show category, The Big Band 3, produced by
iQIYI, claimed the "Stage Presentation of the Year," while The
Rap of China 2023 was
celebrated as the "Most Popular Variety Show." Among the film
category, three films including the iQIYI-presented The
Comeback were recognized as "Cloud Cinema's Influential Film of
the Year," while five films including iQIYI-presented Trending
Topic were recognized as "Highly Anticipated Film of the Year."
These categories underscored iQIYI's ongoing commitment to
developing innovative and engaging content that resonates with a
new generation of viewers.
Four exceptional iQIYI originals — The Knockout,
Destined, Mysterious Lotus Casebook, and Story of
Kunning Palace — have each exceeded 10,000 on the iQIYI content
popularity index, gaining special honors and bringing the total
number of inductees to ten. GONG Yu, Founder and CEO of iQIYI,
together with renowned directors LI Shaohong and ZHENG Xiaolong,
presented these crowning achievements on stage, marking a milestone
in the celebration of premium content on the platform.
This event also marked a new strategic partnership between iQIYI
and Galaxy Arena, the new landmark of culture and entertainment in
Macao. Under the agreement, iQIYI
Scream Night will be held at the Galaxy Arena for three consecutive
years starting this year.
The two partners will leverage their respective strengths and
resources to actively collaborate across variety shows, dramas,
immersive Virtual Reality (VR) experiences, and large-scale
entertainment events. Further underlining this collaboration, the
VR project based on iQIYI's hit drama series Love Between Fairy
and Devil is slated to launch at Galaxy Arena in 2024.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI