Foot Locker's Global Holiday Campaign Features
NBA Stars Kevin Durant, LaMelo Ball, Anthony Edwards, and Steph Curry, Musician Enisa, and Foot Locker's
Iconic Stripers
NEW
YORK, Nov. 6, 2023 /PRNewswire/ -- Today, global
retailer Foot Locker, part of Foot Locker,
Inc. (NYSE:FL), launched The Heart of Sneakers – a new
global platform in tandem with its star-studded 2023 holiday
campaign.
The Heart of Sneakers celebrates sneaker culture while showing
how Foot Locker continues to play an integral role as an originator
and leader in the sneaker community. Sneakers are more than shoes,
they're a way of life, and at the center of it all you'll find Foot
Locker – the global home of all things sneakers. Foot Locker's
iconic store associates, known as Stripers, will continue to be the
connection between sneakers and the sneaker-passionate. The Heart
of Sneakers is an ongoing platform that will weave into all of the
brand's campaigns, online and in-store experiences,
community-rooted events, and more moving forward.
"For nearly 50 years, our authentic connection to sneaker
culture and our Stripers have been the magic behind Foot Locker,"
said Kim Waldmann, Global Chief
Customer Officer at Foot Locker. "Through The Heart of Sneakers
platform, created with our advertising agency of record, Preacher,
we'll continue to put the heart of our company's DNA front and
center in communities globally, creating an unrivaled experience
only found at Foot Locker."
In tandem with The Heart of Sneakers platform unveil, Foot
Locker debuted its star-studded 2023 global holiday campaign just
in time for the season of giving. With an incredible roster of NBA
talent, Foot Locker cements its leadership position at the center
of basketball and sneaker culture. In the campaign, Foot Locker
partners alongside Kevin Durant with
Nike, LaMelo Ball with PUMA, Anthony
Edwards with adidas, Steph
Curry with Under Armour, as well as global musician, Enisa,
who all tap Foot Locker's Stripers as their all-star crew to bring
"hype for the holidays". Whether completing an ordinary task, or
celebrating a fresh fit, each star knows they can rely on the
Stripers to bring the hype and joy this holiday season. Foot
Locker's Stripers continue to be the heart of the shopping
experience, as sneaker enthusiasts across the globe have long
looked to them as their reliable experts. Consumers will see this
high-reach campaign across TV, digital out of home, YouTube,
TikTok, Instagram and other social channels throughout the holiday
season.
- Light up the holidays with Melo and PUMA here.
- Ant's Hype Crew with adidas here.
- Get hype for the holidays with Enisa here.
Foot Locker continues to be the destination for all things
sneakers, while offering the latest releases and must-haves for
kids, teens and adults. Notable brands to shop this holiday season
include Nike, Jordan, PUMA,
adidas, On, New Balance, Hoka, Under Armour, UGG, Timberland and
more – best sellers and trending silhouettes can be found on Foot
Locker's site here.
Follow along on Foot Locker's social media channels for the
remainder of the campaign to roll out in the upcoming weeks
@footlocker and @footlockercanada.
ABOUT FOOT LOCKER, INC.
Foot Locker, Inc. is a leading
footwear and apparel retailer that unlocks the "inner sneakerhead"
in all of us. With approximately 2,600 retail stores in 26
countries across North America,
Europe, Asia, Australia, and New
Zealand, and a franchised store presence in the Middle East and Asia, Foot Locker, Inc. has a strong history
of sneaker authority that sparks discovery and ignites the power of
sneaker culture through its portfolio of brands, including Foot
Locker, Kids Foot Locker, Champs Sports, WSS, and atmos.
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SOURCE Foot Locker, Inc.