SAN
DIEGO, May 2, 2023 /PRNewswire/ -- SOCi,
the marketing platform for multi-location brands, has
further cemented its position in the restaurant industry with two
new partnerships and the addition of Ellie
Doty to its Industry Advisory Board. These developments come
on the heels of SOCi's recent strategic partnership
announcement with Punchh from PAR Technology, which integrates
SOCi's industry-leading localized listings management and reviews
solutions with Punchh's loyalty and engagement platform for
restaurant brands.
Rita's Franchise Company, LLC has chosen SOCi as its
platform of record for localized marketing as the brand goes
digital-first to nurture happy, loyal guests, and utilizes SOCi
Listings, SOCi Social, and SOCi Reviews. For a treat brand that is
fully franchised, ensuring consistency and having control of the
brand is paramount, especially in a system where franchisees have
varying levels of confidence when it comes to managing digital
channels.
"Our strategy has become digital-first to ensure we connect and
engage with our consumers where they are most active – online,"
said Madalyn Weintraub, senior
director of marketing, Rita's Franchise Company, LLC. "Rita's has
invested in new technology and resources, like our partnership with
SOCi, to create smarter marketing strategies, improve efficiencies,
and develop the brand in ways to help drive traffic, sales, and
increase franchisee profitability."
With close to 440 locations in 18 states, homestyle restaurant
chain Bob Evans has also selected SOCi as its localized marketing
platform of record, currently utilizing SOCi Social to curate
localized content at scale, and SOCi Reviews to manage its
reputation and review response for each of its online review
platforms. The restaurant brand will soon be utilizing SOCi's
integration with Olo and Listings tool to update location and menu
information, providing a single source of truth for each location's
specific offers.
"The benefits we've seen since utilizing the SOCi platform have
been invaluable to our marketing strategy, and we're looking
forward to bolstering it further with SOCi Listings in the coming
weeks," said Robert Fradette, VP of
marketing communication, Bob Evans.
"As a growing company that values our local communities and treats
everyone like family, it was important to be equipped with a
marketing platform that allowed us to efficiently connect with our
customers on a local, personalized level, while also offering
scalability."
These new partnerships come with the addition of SOCi's newest
strategic industry advisor, Ellie
Doty, who will be consulting with SOCi on how to best serve
the restaurant vertical from a localized marketing technology
perspective. Doty has an 18+ year career in marketing and brand
building for multi-location, iconic restaurant brands across the
globe. For the past seven years, she has worked with brands
including KFC, Taco Bell, Chili's, and Burger King to
cross-functionally craft and execute growth and turnaround
strategies while building and leading diverse teams, creating
relevant innovation and navigating the shift to a dynamic,
data-driven digital world. Most recently, Doty was announced as the
newly named chief marketing officer of Dolphin Entertainment
(NASDAQ: DLPN), a leading marketing agency in film, entertainment,
hospitality, and tech.
"In my years of restaurant marketing experience, I understand
the value in selecting the right SaaS partner to help achieve
progressive sales traffic and growth," said Doty. "SOCi has created
a leading solution for multi-location marketers, and developed a
platform that uses technology to automate marketing tasks and
provide strategic recommendations. I'm thrilled to join its
Industry Advisory Board and help bring SOCi's toolset to even more
iconic restaurant brands."
To learn more about SOCi and how it supports multi-location
brands like Rita's and Bob Evans
through automated marketing workflows, visit
www.meetsoci.com/who-needs-soci/brands/.
About SOCi
SOCi is the marketing platform for
multi-location brands. We empower businesses like Ace Hardware,
Jersey Mike's, Kumon, and Ford to scale localized marketing efforts
across all digital channels in a way that is brand directed,
locally perfected, and data connected. Through the use of advanced
AI and machine learning, the SOCi platform provides users
actionable insights and recommendations while automating
time-consuming marketing tasks for hundreds or thousands of
business locations. With SOCi, businesses can strengthen their
digital presence across local search and social pages, while
protecting their online reputation. Our AI-powered platform drives
improved customer engagement and market leading results at scale.
To learn more about how SOCi can help fuel your localized marketing
success, please visit us at www.meetsoci.com or message us at
hello@meetsoci.com.
About Rita's Italian Ice & Frozen Custard
Rita's
Italian Ice & Frozen Custard opened its doors in Bensalem, Pa. in 1984, and has been dedicated
to spreading "Ice, Custard, Happiness!" ever since. Now, Rita's is
the largest Italian Ice concept in the world with over 600 shops.
Guests around the world visit Rita's to celebrate their everyday
moments with freshly made cool treats in a fun-filled atmosphere.
Known for its famous Italian Ice, made daily featuring real fruit,
and award-winning Frozen Custard, Rita's serves a taste of
happiness with each delicious treat. For more information about
Rita's Italian Ice, please call 1-800-677-7482 or visit
www.ritasice.com.
About Bob Evans Restaurants, LLC
Bob Evans Restaurants
is a chain of family-style restaurants founded and headquartered in
Columbus, Ohio, which owns and
operates nearly 450 locations in 18 states, primarily in the
Midwest, mid-Atlantic and Southeast regions. Guests have been
enjoying signature farm-fresh meals like the Farmer's Choice
Breakfast, made with fresh-cracked eggs, and the slow-roasted,
hand-carved turkey dinner among other classics for over 70 years.
True to his humble farmer roots, founder Bob Evans believed in treating strangers like
friends and friends like family, and this hospitality is still on
display at every Bob Evans Restaurant location. As a private
company, Bob Evans Restaurants is focused on bringing America's
Farm Fresh to its guests at every meal, each and every day. For
more information and restaurant locations, visit BobEvans.com, or
follow us on Facebook, Twitter and Instagram.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/soci-reinforces-commitment-to-restaurant-industry-adds-industry-veteran-to-advisory-board-announces-partnerships-with-ritas-italian-ice-and-bob-evans-301812908.html
SOURCE SOCi, Inc.