The Larry Fitzgerald Foundation to Join DraftKings in Fourth Annual Charity Initiative to Raise $100,000 for Breast Cancer Awareness Month
September 29 2022 - 10:42AM
DraftKings Inc. (Nasdaq: DKNG) today announced that this October,
during Breast Cancer Awareness Month, the company will host its
fourth annual Pink ‘Em charity initiative in collaboration with The
Larry Fitzgerald Foundation with a goal of donating $100,000 for
breast cancer research and support for those impacted. Since
launching the Pink ‘Em initiative in 2019, DraftKings’ monthlong
program has received over $330,000 in donations through
free-to-play, pick ‘em pools during the NFL’s October game slate.
This October, the Pink ‘Em initiative will be featured in its first
company-wide brand campaign for DraftKings, following the recent
appointment of Larry Fitzgerald as an official DraftKings brand
ambassador.
“With millions of football fans playing on DraftKings every week
of the NFL season, we have an exciting opportunity to leverage our
platform to empower significant causes like Breast Cancer Awareness
Month through our Pink ‘Em initiative,” said Jason Robins, CEO and
co-founder of DraftKings. “Raising over $330,000 for The Larry
Fitzgerald Foundation with this program is no small feat, and I
look forward to seeing our player community engaged once again to
reach our donation goal this October.”
Pink ‘Em charity pools will be offered during Weeks 4 through 8
of the NFL schedule, and customers will be able to pick their team
line-ups for each matchup to compete for a share of $5,000 in
weekly DK Dollar prizes. For each of the first 20,000 pool entries
each week, DraftKings will donate $1 to The Larry Fitzgerald
Foundation to fund breast cancer research and support for those
impacted. According to the American Cancer Society, the Breast
Cancer Research Foundation and Breastcancer.org, in 2022 alone:
- About 224,080 new cancer cases and
73,680 cancer deaths are expected to occur among Black people
- Black people have the highest death
rate and shortest survival of any racial/ethnic group in the United
States for most cancers
- Black women are 41% more likely to
die from breast cancer than White women, despite lower incidence of
the disease
- Although Latin America is
genetically diverse, Hispanic women and Latinas are more likely to
be diagnosed at a younger age and with more aggressive disease such
as triple-negative breast cancer, which has fewer targeted
treatments
- They are also diagnosed at more
advanced stages and are about 30 percent more likely to die from
their breast cancer than their non-Hispanic white counterparts
- An estimated 287,850 new cases of
invasive breast cancer are expected to be diagnosed in women in the
U.S., along with 51,400 new cases of non-invasive (in situ) breast
cancer
- Nearly 30% of newly diagnosed
cancers in women will be breast cancers
- Breast cancer is the most commonly
diagnosed cancer among American women
“What we’ve accomplished already alongside DraftKings is
inspiring, especially knowing our teams share the same ethos as we
bring minds together to build vehicles that help the lives of
others,” said Larry Fitzgerald. “October is a meaningful month
personally and for my family, particularly after losing my mother
to breast cancer in 2003. Launching the Pink ‘Em program over the
past few years resonates with me and shows we’re on the right path
to making a difference for those affected by breast cancer.”
Entries for the opening NFL Pink ‘Em pool of 2022, to be held on
October 2, are now being accepted HERE, and there will be
additional opportunities to get involved with Pink ‘Em during NFL
Sundays on October 9th, 16th, 23rd and 30th.
As part of DraftKings’ corporate social responsibility efforts,
the company will continue to explore additional ways to support
communities in need. Customers can learn more about DraftKings’
charitable initiatives and its DraftKings S.E.R.V.E.S. program by
visiting its website HERE.
About DraftKingsDraftKings Inc. is a digital
sports entertainment and gaming company created to fuel the
competitive spirit of sports fans with products that range across
daily fantasy, regulated gaming and digital media. Headquartered in
Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul
Liberman, DraftKings is the only U.S.-based vertically integrated
sports betting operator. DraftKings is a multi-channel provider of
sports betting and gaming technologies, powering sports and gaming
entertainment for operators in 17 countries. The company operates
iGaming in 5 states through its DraftKings brand, as well as
operating Golden Nugget Online Gaming, an award-winning iGaming
product and iconic gaming brand, in 3 states. DraftKings’
Sportsbook is live with mobile and/or retail betting operations in
the United States pursuant to regulations in 20 states and in
Ontario, Canada. DraftKings’ daily fantasy sports product is
available in 6 countries internationally with 15 distinct sports
categories. DraftKings is both an official daily fantasy and sports
betting partner of the NFL, NBA, MLB, NHL, PGA TOUR and UFC as well
as an official daily fantasy partner of NASCAR. Launched in August
2021, DraftKings Marketplace is a digital collectibles ecosystem
designed for mainstream accessibility that offers curated NFT drops
and supports secondary-market transactions. DraftKings also owns
Vegas Sports Information Network (VSiN), a multi-platform broadcast
and content company.
About The Larry Fitzgerald
FoundationEstablished in 2005, the mission of The Larry
Fitzgerald Foundation is to support youth education and breast
cancer awareness by providing equitable access and support for
underrepresented families and communities both nationally and
internationally. For more information
visit TheLarryFitzgeraldFoundation.org Forward-Looking
StatementsCertain statements made in this press release
are “forward looking statements” within the meaning of Section 21E
of the Securities Exchange Act of 1934, as amended, and the Private
Securities Litigation Reform Act of 1995. When used in this press
release, the words “estimates,” “projected,” “expects,”
“anticipates,” “forecasts,” “plans,” “intends,” “believes,”
“seeks,” “may,” “will,” “should,” “future,” “propose” and
variations of these words or similar expressions (or the negative
versions of such words or expressions) are intended to identify
forward-looking statements. These forward-looking statements are
not guarantees of future performance, conditions or results, and
involve a number of known and unknown risks, uncertainties,
assumptions and other important factors, many of which are outside
DraftKings’ control, that could cause actual results or outcomes to
differ materially from those discussed in the forward-looking
statements. For a discussion of additional risks and uncertainties,
which could cause actual results to differ from those contained in
the forward-looking statements, see DraftKings’ filings with the
U.S. Securities and Exchange Commission. DraftKings does not
undertake any obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise, except as required by law.
Media
Contactmedia@draftkings.com@DraftKingsNews
A video accompanying this announcement is available
at https://www.globenewswire.com/NewsRoom/AttachmentNg/40987f5a-4993-4672-acbd-94f802a1fd06
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