Pure Sunfarms Pink Kush is Ontario’s All-Time Top-Selling Strain
September 14 2022 - 10:00AM
Pure Sunfarms Corp. (“Pure Sunfarms”) reports the company’s Pink
Kush dried flower has achieved record level performance,
maintaining its spot as the all-time, top-selling dried flower
strain in Ontario1, the province which accounts for 40 per cent of
legal cannabis sales in Canada2, since the legalization of cannabis
in 2018.
Originally offered by Pure Sunfarms in June 2020, Pink Kush
represents nearly 6 per cent market share since its launch in the
dried flower category at the OCS, outperforming the second ranked
strain three to one. In August, Pure Sunfarms brand continued to
lead dried flower sales at the OCS, accounting for over 13 per cent
of sales in the category, with Pink Kush leading the category at 7
per cent market share1.
“It’s energizing to see how well our Pink Kush has been and
continues to be received in the market. It is the number one choice
for cannabis consumers in Ontario,” said Mandesh Dosanjh, President
& CEO, Pure Sunfarms. “We are intentional about cultivation at
Pure Sunfarms – our growers really know how to bring the best out
of our Pink Kush.”
In addition to Pure Sunfarms Pink Kush, one of the company’s
newest innovation strains, Jet Fuel Gelato, is adding to Pure
Sunfarms dried flower market share performance at the OCS as the
fastest-growing strain. Originally launched in September 2021, it
is already ranked as the second all-time, top-selling strain in the
industry overall one year later, right behind Pure Sunfarms Pink
Kush1.
“Our team has a love of plants and passion for growing, with
over 30 years of agricultural and legacy market experience. We put
our all into the flower we grow because it is at the heart of and
motivates everything we do,” continues Dosanjh. “We are very proud
to be able to say that we are not only the all-time top-selling
strains in Ontario, but also the top-performing brand in Canada,
and hopefully one day, beyond.”
Pure Sunfarms continues to build on its strong performance to
date. The company is focused on expanding its everyday premium
selection and has added the following products to its offerings in
select markets: Berry Cream Puff, Bubble Mints, Sugar Cookies and
Ginger Dawg cultivars; Pre-Ground dried flower: Pink Berry, Diesel
Kush, CBD Dream 2:1 and Sun Daze Gelato; Infused High THC Vapes
available in Pink Kush, Hawaiian Sunlight and Hawaiian Sunset; Mint
Infused CBD Vapes; and Straight Cut Pre-Rolls (0.5g) available in
Jet Fuel Gelato and CBD Dream.
1 Calculated by Pure Sunfarms from sales information provided by
the Ontario Cannabis Store (OCS) 2 Statistics Canada. Table
20-10-0008-01 Retail trade sales by province and territory
About Pure Sunfarms
Pure Sunfarms is one of the largest cannabis operations in the
world with 2.2 million square feet of greenhouse space in Delta,
British Columbia. The company currently operates within 1.65
million square feet, and has capacity to produce, sell and
distribute 112,500 kilograms of high-quality, BC-grown dried flower
annually for Canadian recreational and international markets, with
the ability to expand annual output to 150,000 kilograms as needed.
The company brings together decades of agricultural and legacy
cultivation experience with best-in-class, large scale operational
expertise, and is Canada's top-selling brand.
Pure Sunfarms products are available in Ontario, British
Columbia, Alberta, Saskatchewan, Manitoba, Yukon, Northwest
Territories, New Brunswick, and Newfoundland and Labrador at
participating retailers and online through each region’s respective
distributor where applicable. Pure Sunfarms also provides cannabis
to its affiliate ROSE LifeScience in Québec, other licensed
producers in Canada and is EU GMP certified to export product
internationally.
Pure Sunfarms is the licensed producer of record for Pure
Sunfarms, The Original Fraser Valley Weed Co. and is Cookies
sun-grown partner in Canada. Pure Sunfarms is a wholly owned
subsidiary of Village Farms International, Inc. (Nasdaq: VFF).
www.puresunfarms.com
Media Contact
Danielle AlloreCommunications Managermedia@puresunfarms.com
Photos accompanying this announcement are available
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