New Products Bring Roku’s Seamless Streaming
and Audio Experience to Customers at an Even More Accessible
Price
Roku, Inc. (NASDAQ: ROKU) today announced two new products in
their device lineup, the Roku Express player and Roku Wireless
Bass, continuing Roku’s commitment to providing a best-in-class
streaming experience at accessible price points.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220912005250/en/
Roku Introduces the 2022 Roku Express
(Photo: Business Wire)
Now with dual-band Wi-Fi®, the Roku Express is more powerful
than before and comes ready to stream, with a simple remote,
increased storage, HDMI® Cable, and an extensive library of free,
live, and premium TV selections.
The newly designed Roku Wireless Bass provides high-powered
sound for a theater-like experience. The subwoofer adds deep bass
to a Roku® Streambar®, Roku Wireless Speakers, or Roku TV™ Wireless
Soundbar at an incredible value. Available standalone, or bundled
with the Roku Streambar, the Roku Wireless Bass is the simplest way
to enhance the home cinema and entertainment experience.
“At Roku, every improvement and addition to our product line is
thoughtfully crafted and tested to bring value to our customers,”
said Chris Larson, vice president of Retail Strategy, Roku.
“Today’s launch provides even more choices to fit every budget,
allowing customers to get the home entertainment experience they
deserve without breaking the bank.”
Roku Express
The most affordable way to start streaming or upgrade additional
TVs, the Roku Express is now more powerful than ever with the
addition of dual-band Wi-Fi performance and additional storage for
quicker channel start times.
Roku Express features include:
- Fast and powerful: Roku Express delivers a fast,
seamless HD streaming experience–perfect for new users and powerful
enough for seasoned pros. With the addition of dual-band Wi-Fi,
Roku Express ensures performance goes uninterrupted while users
stream their favorite content.
- The simple way to stream: With a quick guided setup and
an intuitive home screen, Roku Express makes it easy to watch the
entertainment you love on any TV. Just plug it in and connect to
the internet to start streaming.
- Watch what you love—for less: With a massive selection
of free, live, and premium TV, including Emmy®-nominated Roku
Originals and 300+ live TV channels free on The Roku Channel,
there’s plenty to stream without spending extra.
- Simple remote: The included remote has only the buttons
you need to stream, including shortcuts to popular channels.
- Always up to date: Get the latest features, newest
channels, and more without even thinking about it, thanks to
automatic software updates.
Roku Wireless Bass
Roku designed the Roku Wireless Bass to be an easy and
affordable upgrade for Roku audio users looking to step up their
home entertainment. Like all Roku audio products, the Wireless Bass
setup is simple and intuitive; customers can just power it up and
pair it to a Roku Streambar, Roku Wireless Speakers, or Roku TV
Wireless Soundbar to get started. With the convenient wireless
pairing and slim, compact design, users can place the Wireless Bass
wherever they want without the hassle of running cables across the
room. Roku Wireless Bass is available standalone or in a new bundle
with the Roku Streambar – providing a simple solution for inspiring
home theater streaming and audio.
Roku Wireless Bass features include:
- Feel it with full sound: Amp up your entertainment with
rumbling lows. Movies and TV come to life with deep, dynamic bass
for a theater-like experience in your own home.
- Elevate your music: Rich depth adds a new dimension to
your favorite playlist. Pump up the volume, and experience music
you can feel.
- Easy wireless setup: No need to run cables across your
living room. Just plug into power and wirelessly pair it to your
Roku audio device.
- Place it anywhere: Next to your TV. Beside your couch.
Under the coffee table. Roku Wireless Bass is the perfect companion
to your Roku Streambar, Roku Wireless Speakers, or Roku TV Wireless
Soundbar and can be placed anywhere up to 30 feet from your
TV.
Roku also announced new platform features, including an OS 11.5
update that puts ease of use and content discovery at the forefront
of the streaming experience. New software features include the
platform-wide Save List and Continue Watching found in the What to
Watch section; enhanced search results with the introduction of
Visual Search Results, optimizing how users view content; an
improved Roku Voice Search that helps streamers spend less time
looking for what they want to watch; and Bluetooth® Private
Listening that pairs your Bluetooth headphones directly to our new
Roku Ultra, Roku Streambar and Roku Streambar Pro.
AVAILABILITY
The Roku Express will be available for pre-sale starting today
on Roku.com, Walmart.com, and Amazon.com for $29.99 MSRP and is
expected to ship mid-October. General availability at Roku.com and
at major retailers in the U.S. begins October 16.
The Roku Wireless Bass is available for pre-order at Roku.com
and Amazon.com, with general availability at Roku.com, BestBuy.com,
and Amazon.com starting November 7 for $129.99 MSRP.
The Roku Streambar & Wireless Bass bundle is available for
pre-order at Roku.com, with general availability at Roku.com and
BestBuy.com starting November 7 for $249.99 MSRP.
ADDING VALUE VIA CONTENT OFFERS
Qualify to get 30 days of Discovery+ with the purchase of a new
Roku streaming device starting August 25, until January 6, 2023.
(New subscribers only. Redeem by 1/31/23.) Subscription renewals at
full price until canceled.
For more information, please visit Roku.com.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and
TV-related audio devices are available in the U.S. and in select
countries through direct retail sales and licensing arrangements
with service operators. Roku TV™ models are available in the U.S.
and in select countries through licensing arrangements with TV
brands. Roku is headquartered in San Jose, Calif. U.S.A.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance, or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to those related to the
availability, features, functionality, and attributes of the Roku
Ultra and Roku Voice Remote Pro; the roll-out timing, benefits,
features, functionality, impact, and content made available by Roku
OS 11, as well as the features, benefits and reach of the Roku
platform. Except as required by law, we assume no obligation to
update these forward-looking statements publicly, or to update the
reasons actual results could differ materially from those
anticipated in the forward-looking statements, even if new
information becomes available in the future. Important factors that
could cause our actual results to differ materially are detailed
from time to time in the reports Roku, Inc. files with the
Securities and Exchange Commission, including our Form 10-K for the
year ended December 31, 2021 and our Quarterly Report on Form 10-Q
for the quarter ended March 31, 2022. Copies of reports filed with
the SEC are posted on Roku’s website and are available from Roku
without charge.
Roku, Roku TV, and Streambar are trademarks or registered
trademarks of Roku, Inc. in the U.S. and in other countries. Trade
names, trademarks and service marks of other companies appearing in
this press release are the property of their respective
holders.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220912005250/en/
Roku, Inc. Carolyn Galvante cgalvante@roku.com
Roku (NASDAQ:ROKU)
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