Steve Aoki to Join DraftKings as Brand Ambassador for DraftKings Marketplace
September 09 2022 - 9:00AM
Today, DraftKings Inc. (Nasdaq: DKNG) and Steve Aoki announced that
the two-time Grammy-nominated DJ and producer has agreed to become
an official brand ambassador of DraftKings Marketplace. Aoki will
support DraftKings’ Web3 efforts, with an emphasis on the
Reignmakers franchise, an NFT-based fantasy sports series where
players will be able to build a collection of NFT player cards with
which they can draft a lineup for use in fantasy sports-style
games. Aoki will collaborate on and promote digital collectibles
that are exclusive to DraftKings Marketplace. These digital
collectibles are intended to represent Aoki’s interests and focus
on the intersection of sports, entertainment and culture. The first
collection, the Aoki 2022 All-Star Access Pass, is slated to drop
on Wednesday, September 14, and customers who purchase the
collection will receive special access to private Reignmakers
Football contests during the 2022 professional football season.
“Steve Aoki is globally recognized for his
contributions to the music industry and more recently, for his
involvement with digital collectibles. I am excited to welcome him
to the DraftKings family,” said Matt Kalish, DraftKings co-founder
and president, DraftKings North America. “Having him on board will
provide us with a refreshing perspective for future,
community-driven projects, and I look forward to bringing new
experiences to our customers and to Steve’s fans.”
As part of the strategic relationship,
DraftKings and Aoki will collaborate to develop NFT collections
that feature DraftKings-specific utility. Additionally, DraftKings
Marketplace customers who purchase Aoki’s collections will be
eligible for special prizes, including VIP events hosted by
DraftKings and tickets to Aoki’s future shows.
"I am excited to be working with DraftKings to
build out the next generation of fantasy sports,” said Aoki.
“Through Reignmakers Football, DraftKings customers can have
ownership of their rosters in an innovative way that Web3 can
provide."
The Aoki 2022 All-Star Access Pass will give
collectors access to private Reignmakers Football contests, where
they can compete head-to-head with other community members for rare
prizes. Contests are expected to begin starting in week two of the
professional football season and run throughout the 2022 season.
Winners will be eligible for prizes that include exclusive
in-person experiences with Steve Aoki, rewards and cash payouts.
The final week’s contest is expected to include an Aoki Poker Night
experience and additional cash payouts.
For more information on DraftKings Marketplace,
Reignmakers Football and upcoming drops, customers can visit
marketplace.draftkings.com. More in-depth details about the 2022
Aoki All-Star Access Pass are available here.
About DraftKingsDraftKings Inc. is a digital
sports entertainment and gaming company created to fuel the
competitive spirit of sports fans with products that range across
daily fantasy, regulated gaming and digital media. Headquartered in
Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul
Liberman, DraftKings is the only U.S.-based vertically integrated
sports betting operator. DraftKings is a multi-channel provider of
sports betting and gaming technologies, powering sports and gaming
entertainment for operators in 17 countries. The company operates
iGaming in 5 states through its DraftKings brand, as well as
operating Golden Nugget Online Gaming, an award-winning iGaming
product and iconic gaming brand, in 3 states. DraftKings’
Sportsbook is live with mobile and/or retail betting operations in
the United States pursuant to regulations in 19 states and in
Ontario, Canada. DraftKings’ daily fantasy sports product is
available in 6 countries internationally with 15 distinct sports
categories. DraftKings is both an official daily fantasy and sports
betting partner of the NFL, NBA, MLB, NHL, PGA TOUR and UFC as well
as an official daily fantasy partner of NASCAR. Launched in August
2021, DraftKings Marketplace is a digital collectibles ecosystem
designed for mainstream accessibility that offers curated NFT drops
and supports secondary-market transactions. DraftKings also owns
Vegas Sports Information Network (VSiN), a multi-platform broadcast
and content company.
About Steve AokiCounting nearly 4 billion music
streams to his name, Steve Aoki is a true visionary. Billboard
described the 2x-GRAMMY-Nominated artist/DJ/producer and Dim Mak
Records founder as “one of the most in-demand entertainers in the
world.” As a long-time collector and "an unabashed futurist"
(Fortune), Aoki has been at the forefront with his NFT
collaborations, generating over $4 million with the launch of his
first NFT, the Dream Catcher series. He also co-created the first
blockchain-based episodic series with Dominion X, partnered
with Sotheby's on their Contemporary Curated series, and recently
partnered with comic book legend Todd McFarlane to
create OddKey, an NFT marketplace on the Solana blockchain for
comic artists to freely showcase and sell their original digital
artwork.
Forward-Looking StatementsCertain statements
made in this press release are “forward looking statements” within
the meaning of Section 21E of the Securities Exchange Act of 1934,
as amended, and the Private Securities Litigation Reform Act of
1995. When used in this press release, the words “estimates,”
“projected,” “expects,” “anticipates,” “forecasts,” “plans,”
“intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,”
“propose” and variations of these words or similar expressions (or
the negative versions of such words or expressions) are intended to
identify forward-looking statements. These forward-looking
statements are not guarantees of future performance, conditions or
results, and involve a number of known and unknown risks,
uncertainties, assumptions and other important factors, many of
which are outside DraftKings’ control, that could cause actual
results or outcomes to differ materially from those discussed in
the forward-looking statements. For a discussion of additional
risks and uncertainties, which could cause actual results to differ
from those contained in the forward-looking statements, see
DraftKings’ filings with the U.S. Securities and Exchange
Commission. DraftKings does not undertake any obligation to update
or revise any forward-looking statements, whether as a result of
new information, future events or otherwise, except as required by
law.
DraftKings Media Contactmedia@draftkings.com
@DraftKingsNews
Steve Aoki Contactmjones@shorefire.com
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