Ecommerce Leaders Use Rokt's Technology to
Drive Additional Revenue and Relevancy During
Checkout
NEW
YORK, Aug. 22, 2022 /PRNewswire/ -- Rokt,
the leading ecommerce technology using machine learning to make
transactions more relevant to each shopper, today announced new
partnerships with Uber Technologies, Inc. (NYSE: UBER) and AMC
Theatres® (NYSE: AMC) to unlock new revenue opportunities for the
companies during the transaction moment on their websites and
mobile apps. Rokt's partnership with Uber will initially launch
with Uber Eats in the US, Canada,
Australia and Japan, with Rokt's machine learning technology
driving additional revenue for Uber during the checkout experience.
AMC has partnered with Rokt to drive revenue and customer lifetime
value across the company's online and mobile channels.
Rokt announced new partnerships with Uber
Technologies, Inc. (NYSE: UBER) and AMC Theatres® (NYSE:
AMC).
Rokt enables companies to tap additional revenues, acquire
customers at scale and deepen relationships with their existing
ones by using machine learning to present highly relevant offers to
each shopper in the final stages of an ecommerce transaction, when
they are most likely to convert.
"Uber and AMC Theatres are two of the most recognized brands in
the world and we're extremely pleased to partner with both of them
as we accelerate our growth globally," said Elizabeth Buchanan, CCO of Rokt. "Our global
partnership with Uber will support the Uber Eats internal ad
network and unlock additional profitability for the company. Our
partnership with AMC has already begun generating outstanding
results for the company. We look forward to expanding our
relationships with both of these companies in the future."
"The growth of our advertising business is a strategic priority
for Uber and Rokt is the ecommerce technology partner that will
help us achieve our ambitious goals," said Mark Grether, General Manager of Uber Ads. "This
partnership will accelerate our investment in new services designed
to fuel the next chapter of advertising across Uber's in-app and
real-world surfaces."
Since launching Rokt Ecommerce in March of 2022, AMC has seen
significant incremental revenue across millions of transactions.
Following a recent marketplace launch across its mobile app, AMC
will continue to drive increased value for its brand and its
moviegoers.
"As millions of moviegoers come to AMC each week to enjoy the
unmatched entertainment of the big screen, it's important that we
are offering a guest experience that's personally relevant across
the entire moviegoing journey," said Mark
Pearson, Chief Strategy Officer, AMC
Theatres. "Our partnership with Rokt enables us to better
personally engage our consumers and drive higher value per
transaction by optimizing each online touchpoint without adding
additional cost to the moviegoer."
With intelligence powered by 5 billion transactions across
hundreds of leading ecommerce businesses, Rokt's exclusive, closed
marketplace allows brands to create a seamless customer experience
while also controlling the types of offers eligible to be displayed
to their customers. Businesses partnering with Rokt have been able
to unlock additional profit upwards of $.30 per transaction by tailoring
high-performing, relevant experiences to each individual, from cart
to confirmation.
About Rokt
Rokt is the global leader in ecommerce technology, helping
companies seize the full potential of every transaction moment to
grow revenue, acquire new customers at scale and deepen their
relationships with existing ones. Live Nation, Groupon, Staples,
Lands' End, Fanatics, GoDaddy, Vistaprint and HelloFresh are among
the more than 2,500 leading global businesses and advertisers that
are using Rokt's solutions to drive more value through every
transaction by offering highly relevant messages to their customers
at the moment they are most likely to convert. Founded in
Australia, with US headquarters in
New York City, the company now
operates in 19 countries across North
America, Europe and the
Asia-Pacific region. To learn
more, visit Rokt.com.
About AMC Entertainment Holdings,
Inc.
AMC is the largest movie exhibition company in the United States, the largest in Europe and the largest throughout the world
with approximately 950 theatres and 10,500 screens across the
globe. AMC has propelled innovation in the exhibition industry by:
deploying its Signature power-recliner seats; delivering enhanced
food and beverage choices; generating greater guest engagement
through its loyalty and subscription programs, web site and mobile
apps; offering premium large format experiences and playing a wide
variety of content including the latest Hollywood releases and independent
programming. For more information, visit www.amctheatres.com.
About Uber
Uber's mission is to create opportunity through movement. We
started in 2010 to solve a simple problem: how do you get access to
a ride at the touch of a button? More than 30 billion trips later,
we're building products to get people closer to where they want to
be. By changing how people, food, and things move through cities,
Uber is a platform that opens up the world to new
possibilities.
Media Contact:
Rokt
Tarana Mehta
tarana.mehta@rokt.com
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SOURCE ROKT Pte. Ltd.