Lynette Kaylor Named Senior Vice President, Advertising Sales at FuboTV
August 15 2022 - 9:00AM
Business Wire
FuboTV Inc. (NYSE: FUBO), the leading sports-first live TV
streaming platform, announced today that Lynette Kaylor has been
appointed senior vice president, advertising sales. Effective next
week, the veteran programmatic and agency executive will be based
in New York City and Denver, and report directly to David Gandler,
co-founder and CEO.
In her new role, Kaylor will lead Fubo’s North American sales
strategy and ad operations as well as manage the company’s growing
sales team. Kaylor’s mandate is to expand key advertiser
relationships, increase Fubo’s direct and programmatic ad business
and more effectively monetize connected TV (CTV) ad inventory.
Earlier this month, FuboTV announced it closed the second quarter
of 2022 with ad revenue growth of 32% year-over-year.
“From our early conversations, Lynette was the clear choice to
lead FuboTV’s ad sales, a critical revenue stream for the company,”
said Gandler. “Lynette’s agency background is the perfect fit with
Fubo’s entrepreneurial culture while her programmatic experience
will help grow our addressable advertising strategy. I am looking
forward to Lynette helping Fubo build a world-class ad sales
business that delivers data-driven precision targeting to brands
across our robust streaming platform.”
"FuboTV's extensive lineup of sports, news and entertainment
content presents a wealth of opportunity for brands to reach
audiences in a live CTV environment where viewers are highly
engaged," said Lynette Kaylor, SVP, advertising sales, FuboTV. "I
believe in Fubo's mission to create an interactive entertainment
experience that positions the company to appeal to sports fans and
advertisers alike. As an avid sports fan myself, I'm beaming at the
opportunity to join the leading sports streamer during a time of
pivotal growth and take FuboTV's advertising sales to the next
level."
Kaylor, who has over 15 years of sales and business development
experience, was most recently senior vice president, media and
publisher solutions for Merkury, Merkle’s Enterprise Identity
Solution. She joined Merkle in 2017 where she led M1 partnerships
and integrations with premium media owners, publishers and
technology platforms across digital, programmatic, TV, OTT, OOH and
other mediums. She also led the Merkury for Publishers’ sales
efforts, helping publishers to grow and maintain their first party
identity graph in preparation for the post cookie world. Prior to
joining Merkle, Kaylor was director, digital partnerships for V12
Group, where she sold and managed data-driven partnerships across
the digital ecosystem and led enterprise platform sales. Kaylor has
also held sales positions at MetLife, Inc., a Fortune 50 company,
among others.
About FuboTV
With a mission to build the world’s leading global live TV
streaming platform with the greatest breadth of premium content and
interactivity, FuboTV Inc. (NYSE: FUBO) aims to transcend the
industry’s current TV model. FuboTV Inc. operates in the U.S.,
Canada, France and Spain.
Leveraging its proprietary data and technology platform
optimized for live TV and sports viewership, FuboTV Inc. aims to
turn passive viewers into active participants and define a new
category of interactive sports and entertainment television. The
company's sports-first cable TV replacement product, FuboTV, offers
U.S. subscribers more than 100 live sports, news and entertainment
networks and is the only live TV streaming platform with every
Nielsen-rated sports channel (source: Nielsen Total Viewers, 2021).
Subscribers can interact with FuboTV’s live streaming experience
through Fubo Sportsbook (in markets where available), free games
and pick’ems, which are integrated into select sports content.
Cautionary Note Regarding
Forward-Looking Statements
This press release contains forward-looking statements of FuboTV
Inc. (“FuboTV”) that involve substantial risks and uncertainties.
All statements contained in this press release that do not relate
to matters of historical fact are forward-looking statements within
the meaning of The Private Securities Litigation Reform Act of
1995, including statements regarding our financial condition,
market opportunity and business strategy and plans. The words
“could,” “will,” “plan,” “intend,” “anticipate,” “approximate,”
“expect,” “potential,” “believe” or the negative of these terms or
other similar expressions are intended to identify forward-looking
statements, although not all forward-looking statements contain
these identifying words. Actual results or events could differ
materially from the plans, intentions and expectations disclosed in
the forward-looking statements that FuboTV makes due to a number of
important factors, including but not limited to risks related to
our pursuit and engagement in acquisitions; our actual operating
results may differ significantly from our guidance; risks related
to FuboTV’s access to capital and fundraising prospects to fund its
ongoing operations and support its planned growth; risks relating
to diverting management’s attention from FuboTV’s ongoing business
operations to address integration and fundraising efforts; the
restrictions imposed by content providers on our distribution and
marketing of our products and services; our reliance on third party
platforms to operate certain aspects of our business; risks related
to our technology, as well as cybersecurity and data
privacy-related risks; our ability to achieve or maintain
profitability; our revenue and gross profit are subject to
seasonality; our operating results may fluctuate; our ability to
attract and retain subscribers; we may not be able to license
streaming content or other rights on acceptable terms; risks
related to our ability to capitalize develop and market a sports
wagering offering and the regulatory regime and related risks
associated with such offering; risks related to the strategic
review of our wagering business, including our ability to identify
a strategic partner; risks related to the difficulty in measuring
key metrics related to our business; risks related to the highly
competitive nature of our industry; risks related to ongoing or
future legal proceedings; and other risks, including the effects of
industry, market, economic, political or regulatory conditions,
future exchange and interest rates, and changes in tax and other
laws, regulations, rates and policies, including the impact of
COVID-19 on the broader market. Further risks that could cause
actual results to differ materially from those matters expressed in
or implied by such forward-looking statements are discussed in our
Quarterly Report on Form 10-Q for the quarterly period ended June
30, 2022 filed with the Securities and Exchange Commission (“SEC”)
on August 8, 2022 and our other periodic filings with the SEC. We
encourage you to read such risks in detail. The forward-looking
statements in this press release represent FuboTV’s views as of the
date of this press release. FuboTV anticipates that subsequent
events and developments will cause its views to change. However,
while it may elect to update these forward-looking statements at
some point in the future, it specifically disclaims any obligation
to do so. You should, therefore, not rely on these forward-looking
statements as representing FuboTV’s views as of any date subsequent
to the date of this press release.
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version on businesswire.com: https://www.businesswire.com/news/home/20220815005090/en/
Investor Contacts Alison Sternberg, FuboTV
asternberg@fubo.tv JCIR for FuboTV ir@fubo.tv Media Contacts
Jennifer L. Press, FuboTV jpress@fubo.tv Bianca Illion, FuboTV
billion@fubo.tv
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