Rio Tinto and Corona Canada pilot Canada’s first specially-marked low carbon can leveraging ELYSIS technology
June 29 2022 - 8:40AM
Business Wire
Rio Tinto today announced, in partnership with Corona Canada,
the launch of Canada’s first specially-marked, low carbon beverage
can, manufactured by Ball Corporation. The cans, now available
through a pilot in Ontario, were made using aluminium from Rio
Tinto and leveraging ELYSISTM technology. As part of this limited
release, 1.2 million cans were produced with a QR code to inspire
consumers to learn more about the cans’ low carbon footprint.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220629005236/en/
The Corona Canada specially-marked, low
carbon beverage cans are being piloted in Ontario (Photo: Business
Wire)
This pilot is a step towards putting a fully traceable beverage
can in the hands of consumers. In the future, Rio Tinto will
leverage insights from its START initiative to allow consumers to
use QR codes to see exactly how their products were made from mine
to market – including sustainability data.
Currently, around 70 per cent of the aluminium used in cans
produced in North America is made with recycled aluminium1. Pairing
this recycled metal with Rio Tinto’s low-carbon aluminium – made
with renewable hydropower – and metal produced using the direct
greenhouse gas emissions free ELYSISTM smelting technology reduces
carbon emissions by more than 30 per cent2.
Corona Canada’s Marketing Vice President Andrew Oosterhuis said:
“As a brand, Corona believes we have a responsibility to be an ally
to our environment, recognizing that change needs to start within
our own production lines as a tangible way we can help protect
paradise and reach our ambitious sustainability goals. By
continuing to introduce market-leading technologies in the beverage
space, we’re leading by example for other companies and their
suppliers to innovate and drive meaningful change for our
environment.”
Rio Tinto’s Head of Sales and Marketing Tolga Egrilmezer said:
“Leveraging insights from START, we look forward to putting more
information into the hands of consumers, so they can see how we are
partnering with leading brands like Corona to help deliver more
sustainable supply chains and products. These specially-marked, low
carbon beverage cans will showcase the responsibly produced
aluminium Rio Tinto delivers, bringing together renewable
hydropower and the innovation of zero carbon ELYSISTM smelting
technology.”
This launch builds on a Memorandum of Understanding signed in
2020 between Rio Tinto and Corona Canada’s parent company
Anheuser-Busch InBev (AB InBev), to work with supply chain partners
to bring AB InBev products to market in cans made from aluminium
that meets industry-leading sustainability standards.
The cans are now available through LCBO and select grocery
stores in Ontario, while supplies last. For more information on the
specially-marked, low carbon Corona beverage cans, please visit:
www.coronaextra.ca/ca_en/SustainabilityPrograms.
1 Source: The Aluminum Can Advantage: Sustainability Key
Performance Indicators, The Aluminum Association, November 2021 2
Compared to current Corona Extra cans using traditional
manufacturing techniques in North America
– 30 –
Notes to editors
ELYSIS is a technology company created through a partnership
between aluminium industry leaders Rio Tinto and Alcoa, with
support from Apple and the governments of Canada and Quebec. ELYSIS
is scaling up a revolutionary technology that enables the
production of metal without direct carbon dioxide emissions during
the aluminium smelting process, instead emitting pure oxygen. The
technology uses inert anodes to replace the carbon anodes
traditionally used during electrolysis, the process used to make
primary aluminium. Learn more at www.elysis.com.
In 2021, Rio Tinto launched START, a new standard in
transparency, traceability and provenance for the aluminium
industry. Using secure blockchain technology, START provides key
information about how Rio Tinto aluminium was made, covering ten
criteria: carbon footprint, water use, recycled content, energy
sources, community investment, safety performance, diversity in
leadership, business integrity, regulatory compliance and
transparency. Through START, Rio Tinto empowers its customers and
theirs to make a more sustainable choice.
About Corona Canada: First brewed in 1925, Corona is a
pioneer in the beer industry by being the first to use a
transparent bottle showcasing its purity and high quality to the
world. No Corona is complete without the lime. Naturally adding
character, flavour and refreshment, the lime ritual is an integral
part of delivering an experience that is truly unique to Corona.
The brand is synonymous with the beach and celebrates time
outdoors. It invites people to pause, relax and disconnect to
reconnect with our essential nature. For more visit
https://www.coronaextra.ca
Corona Canada has an ongoing commitment to environmental
conservation and continuously improving the sustainability of its
production practices. Last year, Corona Canada piloted a new type
of revolutionary packaging for six-pack beer bottles becoming the
first global beverage brand to use 30 per cent surplus barley straw
and 70 per cent recycled paper fibres to create an innovative
carboard packaging solution. Additionally in 2021, Labatt Breweries
of Canada also announced another technology-based packaging
advancement with the introduction of KeelClip™ – a state-of-the-art
packaging system that will use 65 per cent less cardboard than our
previous cardboard carton – which will be used on Corona six-pack
beer cans.
Category: Canada
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220629005236/en/
Rio Tinto Simon Letendre M +514 796 4973
simon.letendre@riotinto.com Labatt Breweries of Canada
Veronica Bart M +647 926 5028 veronica.bart@labatt.com
Rio Tinto plc 6 St James’s Square London SW1Y 4AD United
Kingdom T +44 20 7781 2000 Registered in England No. 719885 Rio
Tinto Limited Level 7, 360 Collins Street Melbourne 3000
Australia T +61 3 9283 3333 Registered in Australia ABN 96 004 458
404 riotinto.com
Rio Tinto (NYSE:RIO)
Historical Stock Chart
From Aug 2024 to Sep 2024
Rio Tinto (NYSE:RIO)
Historical Stock Chart
From Sep 2023 to Sep 2024