A new Shot on iPhone pride campaign will launch in June
In celebration of Pride month this June, Apple® is releasing two
new Pride Edition bands with dynamic Pride watch faces in support
of the global LGBTQ+ community and equality movement. This year’s
Pride Edition Sport Loop showcases a color gradient with the word
“pride” woven directly into the band. Apple is also launching a new
shot on iPhone® pride campaign on Instagram that captures the
essence of artists and figures within the global LGBTQ+
community.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220524005530/en/
Experimental street dancer Jin Lee
Baobei, wearing the new Pride Edition Sport Loop band for Apple
Watch, shot on iPhone 13 Pro by Collier Schorr. “Pride is an
essence that affirms: however you decide to change, grow, and show
up is enough,” Baobei says. (Photo: Business Wire)
Apple is proud to build on its long-running support for LGBTQ+
advocacy organizations working to bring about positive change, from
Encircle, an organization that provides life-affirming programs and
services for the LGBTQ+ community and their families, to The Trevor
Project, the world’s largest suicide prevention and crisis
intervention organization for LGBTQ+ young people. Additional
advocacy organizations Apple is supporting include Equality
Federation Institute, Equality North Carolina, Equality Texas,
Gender Spectrum, GLSEN, Human Rights Campaign, ILGA World, The
National Center for Transgender Equality, PFLAG, and SMYAL. Now in
its seventh year, the Apple Watch® Pride Edition bands and watch
faces illustrate the ways in which the company stands with,
supports, and is proudly made up of the LGBTQ+ community.
Pride Edition Sport Loop
Members and allies of the LGBTQ+ creative community at Apple
were inspired to deliver a new expression of pride through this
unique design. Utilizing the comfortable, durable, and adjustable
Sport Loop design, Apple used a new technique to remove several of
the double-layer nylon-woven textile loops on the band to reveal
the word “pride” in a cursive style inspired by the original
“hello” greeting — displayed on the first Macintosh® in 1984 —
giving the word a novel, three-dimensional look and feel.
The team designed a color gradient that incorporates the
original rainbow colors with those drawn from various pride flags,
including light blue, pink, and white, representing transgender and
gender-nonconforming individuals, and black and brown, symbolizing
Black and Latinx communities. The colors also represent those who
are living with or have passed away from HIV/AIDS.
Pride Threads Watch Face
Inspired by multiple pride flags, this new watch face combines
colors to represent the strength and mutual support of the LGBTQ+
movement. Mirroring the woven loops of the Sport Loop, each strand
of vibrant thread contributes to the overall composition of the
watch face. The colorful threads move as the Digital Crown® on
Apple Watch is rotated, the display is tapped, or the user’s wrist
is raised. Apple is also including new App Clip functionality
within the band packaging to deliver a simple and convenient way
for customers to immediately access the new matching watch
face.
Pride Edition Nike Sport Loop
A new Pride Edition Nike Sport Loop celebrates the full spectrum
of the rainbow and features a matching rainbow-colored Nike Bounce
face that accompanies the new band. Along with Nike’s Be True
collection, the Sport Loop honors individuals who are expanding
sport for future generations and inspiring others to feel the joy
of being authentically themselves. Be True is part of Nike’s
broader commitment to the LGBTQ+ community, which focuses on
recognition, advocacy, inspiration, and education.
A New Shot on iPhone Pride Campaign
From Harvey Milk Plaza in San Francisco to Paulista Avenue in
São Paulo, the Shot on iPhone pride campaign will showcase imagery
from an illustrious group of intersectional creatives, celebrating
present-day queer pioneers in places of historic significance to
the LGBTQ+ movement. Coming soon to @apple on Instagram, the series
will feature works from photographers Ryan McGinley at Stonewall
Inn in New York; Evan Benally Atwood at Window Rock in Arizona;
Meinke Klein at The Homomonument in Amsterdam; Caia Ramalho at
Paulista Avenue in São Paulo; Lydia Metral at Plaza de Chueca in
Madrid; and Collier Schorr at Harvey Milk Plaza in San Francisco,
featuring Baobei.
Availability
- The Pride Edition Sport Loop and Pride Edition Nike Sport Loop
are available for $49 (US).
- The new Pride Edition bands are available to order today from
apple.com and in the Apple Store® app, and will be available at
Apple Store locations beginning May 26. The Pride Edition Nike
Sport Loop is also coming soon to nike.com.
- The new Pride watch face will be available today, and requires
Apple Watch Series 4 or later running watchOS® 8.6, and iPhone 6s
or later running iOS 15.5.
- Both the Pride Edition Sport Loop and the Pride Edition Nike
Sport Loop are compatible with any Apple Watch.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV.
Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and
tvOS — provide seamless experiences across all Apple devices and
empower people with breakthrough services including the App Store,
Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000
employees are dedicated to making the best products on earth, and
to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2022 Apple Inc. All rights reserved. Apple, the Apple logo,
iPhone, Apple Watch, Macintosh, Digital Crown, App Clips, Apple
Store, and watchOS are trademarks of Apple. Other company and
product names may be trademarks of their respective owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220524005530/en/
Lance Lin Apple lance_lin@apple.com
Renee Felton Apple rfelton@apple.com
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