Unibail-Rodamco-Westfield to roll out Westfield brand to three new flagship destinations
May 19 2022 - 1:00AM
Paris, Amsterdam, May 19, 2022
Press release
URW TO ROLL OUT WESTFIELD BRAND TO
THREE NEW FLAGSHIP
DESTINATIONS
Growth of Westfield network in Spain, Sweden and
Poland expands unrivalled
opportunity for retailers and brands
to engage with millions of consumers
Unibail-Rodamco-Westfield
(URW) today announced the rebranding of three
Flagship centres, rolling out the Westfield brand to Parquesur in
Madrid, Taby Centrum in Stockholm, and Galeria Mokotow in Warsaw
this Fall.
The rebranding continues the expansion of the
Westfield brand in Europe as the company drives new revenues
through media advertising and brand experiences, turning its huge
footfall of 550 million1 visits across its European assets into a
qualified audience, while also leveraging the Westfield brand’s
significant value to retailers, who see over 20%2 higher sales at
URW’s centres even when compared to other A-category malls.
Caroline
Puechoultres, Chief
Customer Officer of URW, said:
“The rebranding of these centres continues our strategy to expand
Westfield to Flagship European destinations in the wealthiest
cities and catchment areas. The significant opportunity afforded to
both retailers and brands by this increasingly digitally linked
network of destinations is unparalleled – through Westfield our
partners can reach tens of millions of European consumers, driving
new possibilities in advertising, brand marketing and retail.”
The Flagship destinations in today’s
announcement share a number of characteristics in addition to being
among the most important retail centres in their respective
markets: they are set in excellent locations with unrivalled
transport options, have distinctive architectural and design
features and a best-in-class approach in terms of customer
experience, community engagement, and sustainability practices.
To celebrate the launch of the Westfield brand
at these assets, each destination will host festive consumer events
which will be announced later this year.
# # #
Westfield centres to
be rebranded Autumn
2022
- Spain – Parquesur in Madrid
- Sweden – Taby Centrum in Stockholm
- Poland – Galeria Mokotow in Warsaw
Existing Westfield Branded
Centres in Europe
- Austria – Westfield Donau Zentrum and Westfield Shopping City
Süd in Vienna, Austria
- Spain –Westfield La Maquinista and Westfield Glories in
Barcelona
- Czech Republic – Westfield Chodov in Prague
- France – Westfield Les 4 Temps, Westfield Forum des Halles,
Westfield Vélizy 2, Westfield Parly 2, Westfield Carré Sénart and
Westfield Rosny 2 in the Paris region, Westfield Euralille in
Lille, Westfield La Part-Dieu in Lyon
- Germany – Westfield Hamburg (Development), Westfield CentrO in
Oberhausen
- The Netherlands – Westfield Mall of the Netherlands in The
Hague
- Poland – Westfield Arkadia in Warsaw
- Sweden – Westfield Mall of Scandinavia in Stockholm
- UK – Westfield London and Westfield Stratford City in
London
For further information please contact:
Investor RelationsMaarten Otte+33 7 63 86 88
78Maarten.Otte@urw.com
Media RelationsNathalie Feld – Image 7 +33 6 30
47 18 37 nfeld@image7.fr
Maxwell Clarke – Hill & Knowlton UK+44 7884 386164
Maxwell.Clarke@hkstrategies.com
About
Unibail-Rodamco-Westfield
Unibail-Rodamco-Westfield is a dynamic global
developer and operator of Flagship Destinations, with a portfolio
valued at €54.5 Bn as at December 31, 2021, of which 86% in retail,
6% in offices, 5% in convention & exhibition venues and 2% in
services. Currently, the Group owns and operates 84 shopping
centres, including 53 Flagships in the most dynamic cities in
Europe and the United States. Present on two continents and in 12
countries, Unibail-Rodamco-Westfield provides a unique platform for
retailers and brand events and offers an exceptional and constantly
renewed experience for customers.
With the support of its 2,800 professionals and
an unparalleled track-record and know-how,
Unibail-Rodamco-Westfield is ideally positioned to generate
superior value and develop world-class projects.
Unibail-Rodamco-Westfield distinguishes itself
by its Better Places 2030 agenda, that sets its ambition to create
better places that respect the highest environmental standards and
contribute to better cities.
Unibail-Rodamco-Westfield stapled shares are
listed on Euronext Amsterdam and Euronext Paris (Euronext ticker:
URW), with a secondary listing in Australia through Chess
Depositary Interests. The Group benefits from a BBB+ rating from
Standard & Poor’s and from a Baa2 rating from Moody’s.
For more information, please visit
www.urw.comVisit our Media Library at
https://mediacentre.urw.comFollow the Group updates on Twitter
@urw_group, Linkedin @Unibail-Rodamco-Westfield and Instagram
@urw_group
1 European footfall in 20212 21% excluding The Netherlands due
to lack of available data and Slovakia due to lack of comparables.
Analysis undertaken on A-category malls >30,000 sqm in total
GLA
- URW TO ROLL OUT WESTFIELD BRAND TO THREE NEW FLAGSHIP
DESTINATIONS
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