Tinuiti gains access to the full suite of
Snapchat's audience, products, and services to drive performant
business results for clients
NEW
YORK, April 22, 2022 /PRNewswire/ -- Tinuiti,
the largest independent performance marketing firm across Streaming
TV and the Triopoly of Google, Meta, Amazon, today announced an
agreement with Snap Inc. (NYSE: SNAP) to become a strategic partner
in the company's growing work with independent agencies.
Tinuiti will gain early and increased access to Snap Inc. tools,
teams, and resources for clients including: early access and
testing of new products, exclusive trading agreements, incentives
and pricing reductions on new products and account activations,
education and training opportunities for Tinuti's integrated teams,
and more. Another huge win is the API integration between Mobius –
Tinuiti's proprietary suite of marketing intelligence and media
activation technology – and Snap. The integration means all
reporting will be populated in the Tinuiti tech platform to provide
enhanced optimization opportunities and better results.
The Snap Inc. agreement is the latest in a surge of strategic
partner deals for Tinuiti, which was recently named Agency of the
Year winner at the 2021 Microsoft Partner Awards. With Snapchat,
Tinuiti clients are able to reach a unique, valuable, and highly
engaged audience, many of whom can't be reached via traditional
methods. Especially as young people continue "cutting the cord" of
paid TV[1], Snapchat contributes significant incremental
reach to television advertising campaigns, with an average of 16%
incremental reach being added to target audiences by Snapchat,
according to Nielsen.[2]
Obele Brown-West, Tinuiti
Chief Solutions Officer, said: "Brands are increasingly
looking to diversify their audience reach and spend across
platforms, and Snap has been a critical partner in doing so. This
Snap partnership ensures we are delivering more first-to-market
competitive advantages across our clients' entire media approach
with the freshest levers at their disposal."
Nadav Geft, Manager of Agency
Development, Snap Inc., said: "Tinuiti has a proven record of
creating new advertising opportunities and achieving
performance-driven success for its clients. With this partnership,
Tinuiti will be able to leverage the power of Snap to accomplish
those goals. We're thrilled to continue partnering closely with
Tinuiti and look forward to helping their teams and clients drive
meaningful business results across the Snap platform."
In addition to commercial benefits, Snap and Tinuiti's
partnership will include the following strategic benefits for
Tinuiti's partner brands:
- Global Expansion Opportunities: Tinuiti and Snap's partnership
allows brands to expand into new markets to align with their U.S.
approach.
- Measurement Services: Direct access to Snap measurement
experts, customer program learnings, campaign insights and
optimizations to compliment Tinuti's measurement suite of
services.
- Research and Insights: Early access to actionable, data-driven
research commissioned by Snap.
- Alpha and Beta Testing: Advance access for Tinuiti clients
across Snap's evolving ads product roadmap, including the
opportunity to provide collaborative feedback.
- Full-funnel, Full-service: Tinuiti's multiple service lines can
be leveraged to connect a brand's touchpoints in order to
accelerate brand performance across all the different channels and
platforms where brands show up.
Tinuiti and Snap have already been working together to
accelerate brand performance for Tinuiti clients. One example is
e.l.f Cosmetics for the "e.l.f.ing Amazing Campaign" that tapped
into Snap's valuable millennial and Gen Z audience in order to
efficiently gain share while working to continuously optimize
awareness and brand building. e.l.f is now the No. 1 preferred
cosmetics brand among teens, according to Piper Sandler.
Tinuiti has built strong relationships with all the major tech
platforms as a charter member of the Amazon Advertising Agency
Partner Network, Google Premier Partner (top 3% of all agencies)
and International Growth Partner, Meta Premium Marketing Partner,
Kochava Authorized Agency Partner, and Rakuten Platinum Agency
Partner.
In 2021, Tinuiti completed two major acquisitions:
Amazon-specialist agency, Ortega Group, to create the industry's
most robust full-service Amazon and marketplace program, and
digital streaming agency, Bliss Point Media, which transformed
Tinuiti into the largest independent purchaser of streaming/OTT
media in the U.S.
About Tinuiti
Tinuiti is the largest independent performance marketing firm
across Streaming TV and the Triopoly of Google, Meta, Amazon, with
over $3 billion in digital media
under management and over 1,000 employees. With industry-leading
expertise in search, social, Amazon and marketplaces, addressable
TV and mobile apps, CRM and email marketing and more, Tinuiti
understands that success requires both strategy and channel
expertise. Each solution is delivered through Tinuiti's performance
planning framework, GAMMA, and is enabled by a proprietary suite of
marketing intelligence and media activation technology – Mobius.
For more information visit http://www.tinuiti.com.
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[1] Nielsen Media Impact, Nielsen
Total Media Fusion, February 2018 - August 2020
[2] Nielsen Total Ad Ratings Meta Analysis
commissioned by Snapchat; 31 measured Snapchat + TV campaigns run
from 9/30/17- 1/2/20; P18-49, P18-34, P13-24, P13-49, P13+, P18+,
P18-54, P21+, P21-49, P21-54, P25-39, P25-54, M13-24,
M18+
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SOURCE Tinuiti