Square gives online businesses the power of a photo studio in their pocket by launching Square Photo Studio app
November 18 2021 - 5:14AM
Business Wire
- Businesses can take professional product photos with the click
of a button, boosting their sales - for free
- This latest addition to Square’s ecosystem of products is a
global launch in all operating markets
Today, Square announced the Square Photo Studio app, which makes
it easy for sellers to take high-quality product photos from a
mobile device and directly sync them to a Square item catalog or
online store to improve the customer experience.
In recent years, product images have become increasingly
important to online selling success. In fact, according to recent
global Square data, retail merchants found that 94% of their first
orders included product images, and only 11% were sold for the
first time without an image. With the Square Photo Studio app, a
seller can add stylish images to their product pages on-the-go and
through their phone, without the time and cost of a professional
photo studio.
“It’s no secret that products with professional-looking photos
perform better than those without,” said David Rusenko, head of
eCommerce at Square. “Unfortunately, the cost, skill set, and labor
involved with taking those photos was often prohibitive. Now, with
Square Photo Studio, sellers can give their items the look of a
professional photo studio shoot from the comfort of their home, the
office, or on the go.”
The Square Photo Studio app provides easy-to-follow prompts to
take the best photo, automatically isolates the product from the
background, and then allows users to choose stylised scenes that
include new backgrounds, shadows, and colours. From there, a seller
can quickly and easily connect those images to items in their
Square catalog, or create a new item entirely and immediately start
selling. The app isn’t just limited to Square sellers - anyone with
a product to sell can easily snap a photo, style that photo, and
sell with a Square Online Checkout link.
“We’re thrilled to be launching Square Photo Studio app at a
time when businesses are looking for new ways to capture the
attention of consumers” said Daniel Nicolas, Head of UK Business
Development. “Our recent Future of Retail report uncovered that 97%
of UK consumers now make monthly purchases online with 73% having
bought products directly from social media in the past few months.
These insights show the demand for buying online, which in turn
relies on a product being visually appealing. This new addition to
Square’s ecosystem will continue to level the playing field for
businesses of all sectors and sizes.”
The Square Photo Studio app is available in the Apple app store
now globally, everywhere Square Online is available.
To learn more about how Square is helping sellers of all types
and sizes start, run, and grow their business online, visit
www.squareup.com/online-store
For questions and additional information reach out to
press@squareup.com.
About Square, Inc.
Square, Inc. (NYSE: SQ) revolutionized payments in 2009 with
Square Reader, making it possible for anyone to accept card
payments using a smartphone or tablet. Today, we build tools to
empower businesses and individuals to participate in the economy.
Sellers use Square to reach buyers online and in-person, manage
their business, and access financing. And individuals use Cash App
to spend, send, store, and invest money. Square has offices in the
United States, Canada, Japan, Australia, Ireland, Spain and the
UK.
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version on businesswire.com: https://www.businesswire.com/news/home/20211118005654/en/
Media Contact: press@squareup.com
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