BOCA RATON, Fla., Oct. 14, 2021 /PRNewswire/ -- Sunbeam
Products, Inc., the manufacturer of Crockpot ("Crockpot"),—the
original slow cooker—today announced that it has created its
first-ever non-fungible token (NFT) in honor of the 50th
anniversary of the Crockpot brand. The NFT is currently up for
auction on OpenSea.io, beginning at 0.03 Ethereum
(approximately $100), and the auction
will end Thursday, Oct. 21 at
11:59 p.m.
The NFT itself is a GIF displaying the product and brand's
evolution from its inception in 1971 to its newly-concepted Design
Series, which launched just last month. It features Crockpot brand
designs over the years—one per decade—beginning with the original
Slow Cooker before morphing into newer models, much like flavors
blending perfectly together in a Crockpot.
"We wanted to celebrate our history without getting too
nostalgic," said Christine Robins, CEO of Home Appliances at
Newell Brands. "Minting an NFT might seem like an unexpected move
from the Crockpot team, but expect to see more newness from our
brand as we embark on the next 50 years."
"We began as a simple bean cooker that minimized kitchen-time
for busy homemakers, but we know we need to evolve by appealing to
the next generation of creative, at-home cooks. The solution
was synthesis: blending past, present, and future. And,
while our new Design Series did that by bringing those cooks an
iconic appliance with a modern aesthetic, this NFT did it by
storing the classic Crockpot on blockchain rather than in the
cupboard."
Last month, the Crockpot brand debuted the all-new Design
Series—a line of four new slow cookers that come in various sizes
for groups big or small, fresh new colors for any kitchen
aesthetic, and streamlined functionality intended to simplify life
for home cooks. Designed for the modern consumer, heritage design
meets the modern kitchen with rich, earthy hues in large color
blocks, while powder paint and tinted stainless applications add
visual complexity, elevating this series from the traditional
offering.
Any proceeds from the NFT auction will be combined with the
brand's existing Hunger Action Month donation to Feeding
America.
An OpenSea.io account is required to participate in the auction.
Use of the OpenSea.io platform is subject to the OpenSea.io terms
of service and privacy policy. Successful bidder(s) will be asked
to sign a transfer agreement as a condition of transfer.
About
the Crockpot® Brand
As the category originator, the
Crockpot® slow cooker first debuted more than
four decades ago as a simple bean cooker. The brand firmly believes
that nothing brings good times and good friends together like
delicious food and continues to deliver on its beliefs by creating
new innovations that address the needs of households today. For
more information and where to purchase, please
visit Crock-Pot.com.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods
company with a strong portfolio of well-known brands, including
Rubbermaid®, Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®,
Elmer's®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr.
Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®,
NUK®, Calphalon®, Contigo®, First Alert®, Mapa®, Spontex® and
Yankee Candle®. Newell Brands' beloved, planet friendly brands
enhance and brighten consumers' lives at home and outside
by creating moments of joy, building confidence and providing peace
of mind.
Media Contact:
Lexi
Thompson
Lexi.thompson@edelman.com
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SOURCE The Crockpot Brand