LAS VEGAS, July 28, 2021 /PRNewswire/ -- WynnBET, the
premier mobile sports betting app from Wynn Resorts, the global
leader in luxury hospitality, and CUMULUS MEDIA (NASDAQ: CMLS),
a leading media, advertising, and marketing services company,
announced today the launch of a multi-year, multi-platform
partnership which activates CUMULUS MEDIA's ability to reach more
than 250 million listeners each month to drive users to the WynnBET
app. Under the terms of the deal, WynnBET becomes one of
CUMULUS MEDIA's largest advertising and marketing partners.
With this partnership, WynnBET benefits from CUMULUS MEDIA's
massive reach and strong consumer engagement across multiple
touchpoints, including national exposure in Westwood One's marquis
play-by-play programming, and endorsements from preeminent sports
host Jim Rome; local connections via
advertising on Cumulus's radio stations, multiple studio
sponsorships, and brand endorsements from local personalities;
extensive digital exposure via social media, streaming, podcasting,
and smart speakers; and on-site events. Additionally, the companies
plan to create content that both entertains listeners and deepens
consumer engagement with the WynnBET brand.
As part of the agreement, WynnBET leverages CUMULUS MEDIA's
unique advanced targeting technology, which enables WynnBET to
customize multiple brand messages and deliver tailored content to
different markets and demographics across hundreds of radio
stations.
"This partnership with CUMULUS MEDIA provides WynnBET the
ability to deliver specific, customized messaging to targeted
markets throughout Cumulus's network of hundreds of stations," Wynn
Interactive CEO Craig Billings said.
"In addition, WynnBET will have a significant advertising presence
on Westwood One's nationally syndicated programming, including
football pre-game and play-by-play, and we will work with Cumulus
to create some exciting, branded content over the life of the
partnership."
"With Wynn's focus on exceptional quality and high-touch
customer experiences, we believe WynnBET will be a leader among the
sports betting apps, and we are excited to deploy our unique assets
to grow its business," said CUMULUS MEDIA CEO Mary G. Berner. "The sports betting market is
now the fastest growing advertising category, and this innovative
partnership solidifies Cumulus's position in this exciting
arena."
About Wynn Interactive
Wynn Interactive is the online
gaming division of Wynn Resorts, Ltd. (Nasdaq: WYNN) offering a
world-class collection of casino and sports betting mobile options
for discerning players who understand the difference between
placing a bet and experiencing a bet. Wynn Interactive products,
which operate under the WynnBET, WynnSLOTS, and BetBull brands, are
designed to digitally deliver the legendary service and guest
experience Wynn Resorts is known for, backed by the Company's
trusted legacy as the world's premier international casino
operator.
WynnBET is anchored by its eponymous mobile sports and casino
betting app providing one-of-a-kind experiences, unique social
betting mechanics, and a high-quality user interface. Currently
available in New Jersey,
Colorado, Michigan, Virginia, Indiana, and Tennessee, WynnBET is poised for rapid
expansion in 2021 with several pending license applications in
process. WynnBET is an Authorized Gaming Operator of NASCAR and
proud marketing partner of several NBA and MLB teams. For more
information, visit WynnInteractive.com or WynnBET.com
About CUMULUS MEDIA
CUMULUS MEDIA (NASDAQ:
CMLS) is a leading media, advertising, and marketing services
company delivering premium content to over a quarter billion people
every month — wherever and whenever they want it. CUMULUS MEDIA
engages listeners with high-quality local programming through 413
owned-and-operated stations across 86 markets; delivers
nationally-syndicated sports, news, talk, and
entertainment programming from iconic brands including the
NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country
Music Awards, and many other world-class partners across nearly
7,300 affiliated stations through Westwood One, the largest audio
network in America; and inspires listeners through the CUMULUS
Podcast Network, its rapidly growing network of original
podcasts that are smart, entertaining and thought-provoking.
CUMULUS MEDIA provides advertisers with personal connections, local
impact and national reach through broadcast and on-demand
digital, mobile, social, and voice-activated platforms, as well as
integrated digital marketing services, powerful influencers,
full-service audio solutions, industry-leading research and
insights, and live event experiences. CUMULUS MEDIA is the
only audio media company to provide marketers with local and
national advertising performance guarantees. For more information
visit www.cumulusmedia.com.
Contacts:
Seth Medvin,
WynnBET
702-770-7832
seth.medvin@wynnbet.com
Karen Glover, CUMULUS MEDIA
kglover@westwoodone.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/wynnbet-and-cumulus-media-enter-into-multi-year-multi-platform-partnership-301343226.html
SOURCE Cumulus Media