2021 Summer Holidays Still On Across Europe, But Will Look Different For Many
July 14 2021 - 4:00AM
trivago research shows travel plans are deliberately fluid as
Europe looks to capitalise on summer
DÜSSELDORF, GERMANY – 14 July 2021 – Following a year
and a half of limited travel, Europeans are set to capitalize on a
summer of loosening restrictions – although holidays will look
different for many. A new study from global accommodations platform
trivago showed that a third of people across France, Germany, and
the UK are looking for a beach break, while bookings for both the
city and the seaside have risen significantly year-on-year.
According to the research, the vast majority of respondents in
all four countries surveyed – France (76%), Germany (70%), the
Netherlands (69%), and the UK (71%)– want to travel this summer,
and beach getaways have proved most popular for all except the
Netherlands. One third of Brits (31%), a quarter of Germans (25%),
and two-fifths of French respondents (39%) are hoping to enjoy the
sea and sand this summer. Meanwhile those from the Netherlands
prefer either to embark on road trips (25%) and relax with a
staycation (25%).
European consumers believe
demand is driving up holiday
costs
Across every country surveyed, the majority of people believe
that holiday accommodation prices are being driven up by demand for
travel over the summer. This is especially true in the UK, where
over three quarters (76%) think prices for accommodation have risen
– with over half having experienced the phenomenon first-hand,
either when booking a holiday or while searching for
accommodation.
For some, this has halted holiday plans, with one in ten
respondents in both the UK (12%) and France (10%) reporting that
they have not been able to book a summer holiday due to increased
costs. According to metadata from trivago’s platform, spending by
UK travellers has increased by 80% year-on-year, despite the trips
they take decreasing in length – 81% of bookings in June were for
breaks of three days or less.
However, there is also good news, as a significant number have
already booked holidays despite uncertainty and increased costs. In
France, one in four (24%) have booked their summer holiday without
any issues, as well as around one in five in both the Netherlands
(20%) and Germany (18%). It has been a slightly more difficult
process for travellers in the UK, with around one in ten
experiencing difficulties either due to lack of accommodation
options (11%) or increased prices (9%). Nonetheless, one in five
(20%) have already booked their summer getaways.
People across Europe are approaching their trips with greater
caution this summer, and checking the cancellation policy before
booking is the most popular step they are taking, with at least one
in five in each country reporting that they had done so.
Respondents from the Netherlands are most confident in their
holiday plans, with almost one third (28%) stating that they are
100% confident in their plans, and have taken no extra
precautions.
City breaks and beach destinations
popular in June
With many across Europe heading for the beach, metasearch data
from trivago shows that seaside destinations have experienced a
surge in interest. Click-outs* from Germany for Playa de Palma in
Spain have risen by 128% compared to last year, while click-outs
from the UK for Brighton have increased by even more: 299%
year-on-year.
City breaks are also experiencing a surge in popularity.
Click-outs for London have risen by a staggering 378% compared to
last year, while Edinburgh is proving similarly popular with a 358%
increase. Hamburg has also proved popular for Germans looking to
get away. Perhaps unsurprisingly, international travel has remained
low, with many more opting to travel domestically than venture
abroad.
While Brits are taking shorter breaks, with trips of 3 days or
less making up 81% of bookings, longer breaks are becoming more
popular in Germany (74% for holidays of 8 days or more). In June
2021, 69% of Americans booked for 8 to 14 days, compared to June of
2020. This can likely be attributed to ongoing remote work and
easing restrictions.
To learn more, visit trivago.com.
# # #
*Click-out – when a user clicks on an offer on
trivago and is forwarded to a booking site
About trivagotrivago is a leading global
accommodation search platform focused on reshaping the way
travelers search for and compare hotels and alternative
accommodations. Incorporated in 2005 in Düsseldorf, Germany,
the platform allows travelers to make informed decisions by
providing them access to a deep supply of accommodation information
and options from hundreds of websites. trivago enables its
advertisers to grow their businesses by providing access to a broad
audience of travelers via its websites and apps. As
of June 30, 2020, trivago has established 54 localized
platforms connected to over 5.0 million hotels and alternative
accommodations, in over 190 countriesMedia Contact:Stephanie
Lowenthalstephanie.lowenthal@trivago.com
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