Global brands such as AbbVie, Adobe, SAP, and
Zendesk are creating engaging digital experiences and generating
valuable customer insights to drive business results
ON24 (NYSE: ONTF) announced the winners of its first annual
ON24X Awards, recognizing companies at the forefront of executing
the best digital-first strategies to engage customers. Leading
brands are using the ON24 Digital Experience Platform to engage
audiences with compelling digital experiences, generate
first-person data and insights, and drive measurable business
results.
“Winners of the ON24X Awards are setting a new standard for
creating digital experiences in their respective industries,” said
Steve Daheb, CMO at ON24. “As companies accelerate their shift to
digital, innovative marketing teams are designing effective
strategies to advance customer engagement and grow their businesses
in a digital-first world.”
The following companies were honored for driving
transformational change within their organizations and across their
industries:
Best Globalization of an Event:
Zendesk, a customer service software company with support
and sales products designed to improve customer relationships, was
recognized for the best virtual event strategy to engage, connect,
and convert audiences across Europe. The company created nine
events in six languages to reach more than 13,000 prospects and
customers for its 2021 CX Trends Report, driving 65% of its sales
pipeline during the quarter.
Best Digital Branding: Adobe
won for the lasting impression it made on audiences with a visually
engaging, branded digital experience. The company created an
immersive experience as part of its Accelerator Webinar Series,
giving eCommerce professionals practical actions to help grow their
business. The series used various engagement capabilities to
understand audience sentiment and knowledge and deliver an improved
learning experience for their audience.
The Digital Journey Award: La
Trobe University, one of Australia’s pioneering universities,
produced a series of 86 webinars to promote its Metro and Regional
Open Day, increasing student recruitment. Each event delivered an
interactive session ranging from course descriptions to campus
tours, accommodation options to support services, with live hosts
managing Q&As in real time with academics and experts.
Best Digital Experience ROI:
SAS, a leader in analytics, delivered an exceptional digital
engagement strategy that generated significant results and ROI. SAS
turned its five-day National Retail Federation event into a digital
event, engaging with hundreds of targeted and influential attendees
across the US, EMEA, and APAC to drive over $14 million in active
pipeline.
Best Content Experience:
Zendesk set the standard for multimedia excellence,
delivering creative and effective digital content experiences to
their audiences. The company produced “Zendesk x Pop-Up Magazine
present: The Digital Tipping Point,” a pop-up magazine that
provided a one-of-a-kind experiential event produced in
collaboration with Pop-Up Magazine with live stories and
performances by writers, producers, and artists. The content was so
compelling that the average attendee participated for 57
minutes.
The Industry Award: Edelman
Financial Engines is leading financial services in creating
digital engagement strategies that work. Over the past year, they
created webinars and digital events that scaled to thousands,
received high engagement scores, and kept audiences engaged to
generate over 10,000 new sales leads much more cost-effectively
compared to their previous in-person event.
Best Audience Engagement:
SAP raised the bar for audience interactivity and took
engagement to a new level. Its quarterly Concur Show featured a mix
of informative and technical content, external speakers, and games
that drove stronger engagement and conversion rates with
prospects.
The Personalizer Award:
AbbVie, a top 10 global biopharma company, successfully
delivered personalized experiences to more than 105,000 attendees
and physicians globally, who spent an average of 63 minutes in
their webinars. The team produced over 900 webinars in 2020,
reaching physicians from more than 60 countries and quickly scaling
to meet the increased demand for scientific content during the
pandemic.
Best Digital Demo: Looker for
Google Cloud Platform was recognized for transforming the
traditional demo with an immersive digital experience that included
live audio and streaming videos from musical guests. Looker
produced its BEACON Data Thought Leadership Event Series, creating
a multi-day live and pre-recorded global event that generated a
multimillion-dollar pipeline.
Ultimate Experience Award:
Fidelity National Information Services (FIS), a global
leader in financial services technology, took home the best-all
around award for its FIS InFocus 2020 client event. After shifting
to digital, the team created an audience experience that was highly
branded and immersive, increasing ROI compared to the prior year’s
in-person event.
The ON24 Digital Experience Platform includes ON24 Webcast
Elite, ON24 Engagement Hub, ON24 Target, ON24 Virtual Conference,
ON24 Intelligence, and ON24 Connect. Companies can deliver digital
experiences that create deep engagement, first-person data, and
AI-driven personalization, as well as seamlessly integrate audience
insights with marketing automation, CRM, and collaboration
systems.
To learn how this year’s ON24X winners are engaging audiences
with compelling digital experiences, watch The ON24 Experience
virtual event on-demand at ON24.com/Experience.
About ON24
ON24 provides a leading cloud-based digital experience platform
that makes it easy to create, scale, and personalize engaging
experiences to drive measurable business growth. Today, we are
helping over 2,000 companies worldwide, including 3 of the 5
largest global technology companies, 4 of the 5 largest US banks, 3
of the 5 largest global healthcare companies, and 3 of the 5
largest global industrial manufacturing companies, convert millions
of prospects to buyers. Through interactive webinars, virtual
events, and always-on multimedia experiences, ON24 provides a
system of engagement, powered by AI, which enables businesses to
scale engagement, conversions, and pipeline to drive revenue
growth. The ON24 platform supports an average of 4 million
professionals a month totaling over 2.5 billion engagement minutes
per year. ON24 is headquartered in San Francisco with global
offices in North America, EMEA, and APAC. For more information,
visit www.ON24.com.
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Media Contact: Roger Villareal press@on24.com
Investor Contact: Maili Bergman
investorrelations@on24.com
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