FORT MYERS, Fla., March 8, 2021 /PRNewswire/ -- White House
Black Market®, a brand of Chico's FAS, Inc. (NYSE: CHS),
announces its inaugural partnership with Ladies Who
Launch, a nonprofit organization with a mission to celebrate and
empower women entrepreneurs.
"As a brand that has served women for over 35 years through
style for all aspects of her life, White House Black Market is
committed to helping women succeed," said Kimberly Grabel, SVP of Marketing, Chico's FAS,
Inc. "We design fashion to allow women to express themselves and
feel empowered in both their career and personal lives. Our
customers are strong, confident, powerful women who are dedicated
to supporting other women and helping them find success. Partnering
with Ladies Who Launch is a natural extension and further showcases
our ongoing commitment to this mission."
Ladies Who Launch inspires women entrepreneurs to build
sustainable businesses by providing helpful educational resources,
the most accessible capital opportunities for all female founder's,
and the support of building a company.
"Grit, determination and resilience are characteristics that
define women entrepreneurs. We are thrilled to partner with White
House Black Market to offer women founders more resources, capital
programs and most importantly, inspiration to help female founders
thrive this year," states Julie
Kikla, Executive Director, Ladies Who Launch.
In honor of International Women's Day and Women's History Month,
White House Black Market will kick off the partnership by debuting
a 'Make Herstory' t-shirt to benefit Ladies Who Launch. The t-shirt
illustration and phrase 'Make Herstory' portrays a woman who keeps
moving forward into the future with resilience + beauty, writing
her own story of progress. For every tee sold, $10 will benefit Ladies Who Launch, up to
$30,000*.
The campaign will be supported across all digital marketing
channels, including support from a diverse group of influencers
across multiple social media channels.
In addition, White House Black Market will collect monetary
donations for Ladies Who Launch at its participating boutiques,
outlets and website to provide women the resources and tools to
launch their companies**.
For more information about the White House Black Market x Ladies
Who Launch partnership, please visit
www.whbm.com/LWL.
ABOUT WHITE HOUSE BLACK MARKET
Founded in
1985 in Baltimore, MD, White House
Black Market is an omni-channel fashion retailer that offers
complementary black and white looks known for unique
interpretations of black + white style, designer details and iconic
evergreen pieces. The Company has over 350 boutiques and outlets
nationwide and an online business at www.whbm.com.
ABOUT LADIES WHO LAUNCH
Ladies Who Launch mission is
to celebrate and empower female identifying and non-binary
entrepreneurs. We focus on three pillars: Inspiration, Education
and Community to help give women the motivation, resources, and
connections to follow their dreams and launch their companies.
*White House Black Market is proud to support Ladies Who
Launch. For every purchase of an International Women's Day Tee from
February 23, 2021 – January 29, 2022, White House Black Market will
donate $10 to Ladies Who Launch. For
more information on Ladies Who Launch visit
https://ladieswholaunch.org.
**100% of the donations
received will be donated in the name of White House Black Market
(or its affiliates) to Ladies Who Launch. For more
information on Ladies Who Launch visit
https://ladieswholaunch.org.
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SOURCE Chico's FAS, Inc.