ST. LOUIS, Nov. 19, 2020 /CNW/ -- Enterprise Holdings today
announced a new initiative with Clorox®, one of the most
trusted brands in cleaning, to implement near- and long-term
enhancements to its cleaning procedures. The collaboration
reinforces the company's Complete Clean Pledge to help customers
feel confident as they begin to travel again.
To kick off the initiative, Enterprise Holdings will begin
providing a one-count Clorox Disinfecting Wipe in every vehicle
rented through its brands – Enterprise Rent-A-Car, National Car
Rental and Alamo Rent-A-Car. The distribution of the Clorox
Disinfecting Wipes marks an industry-first in car rental. The
effort is rolling out throughout the southeast United States in November. After the first of
the year, it will expand to locations throughout the rest of the
U.S. and Canada, as well as to the
Enterprise Truck Rental and Enterprise Car Sales businesses.
"This is a simple but first-of-its-kind effort in the car rental
industry, and it's our way of increasing customers' peace of mind,"
said Will Withington, Senior Vice
President of North American Operations for Enterprise Holdings. "We
heard this loud and clear from car rental customers – they want
more personal cleaning control, in addition to our already rigorous
cleaning and sanitizing procedures that follow each rental. In
fact, nearly 80% of those we surveyed said they would feel most
comfortable renting if they were to receive a disinfecting wipe to
wipe down high-touch areas themselves."
Since introducing its Complete Clean Pledge in May, Enterprise
Holdings and its three car rental brands have continuously worked
to advance the health and safety practices throughout their
operations.
"That's why we are proud to provide an additional layer of
customer control and peace of mind on top of our Complete Clean
Pledge with the trusted cleaning and disinfecting expertise of
Clorox," added Withington.
The Clorox Disinfecting Wipes are approved by the EPA to kill
SARS-CoV-2, the virus that causes COVID-19, when used as directed.
Each wipe includes directions for use and is accompanied by
instructions to use it on the vehicle's high-touch, hard nonporous
surfaces.
Innovations, Enhancement and Products
By bringing together two strong brands working to benefit
customer health and safety, Enterprise and Clorox's collaborative
efforts will improve consumer confidence across North America for years to come.
"As the world continues to confront the global COVID-19
pandemic, disinfectants play an important role in and out of the
home. Helping to restore confidence in essential travel is an
important step in our recovery as a society," said Heath Rigsby, Vice President of Out of Home at
The Clorox Company. "Our program with Enterprise, a company
committed to the highest standards of cleanliness, allows us to
continue supporting businesses as they serve their customers in a
responsible way."
In addition to the one-count wipes, Enterprise is teaming up
with Clorox to look at ways to incorporate other products into its
safety and car cleaning practices and test new technologies
throughout its rental operations over the long term.
"We want customers to know we are working closely with trusted
experts and always reviewing our cleaning standards and protocols –
and that their safety is our highest priority as they begin to
travel, now and in the future," Withington said.
Enterprise Holdings' Complete Clean Pledge – A Long-Term
Commitment to Well-being and Safety
Enterprise Holdings' Complete Clean Pledge is a long-term
commitment to industry-leading health and safety practices
throughout all of its operations.
- Vehicles: Enterprise Holdings' vehicles are thoroughly
cleaned between every rental and backed with an in-vehicle Complete
Clean Pledge notification. This includes washing, vacuuming,
general wiping down and sanitizing with a disinfectant that meets
leading health authority requirements, with particular attention to
more than 20 high-touch points. Enterprise also is making a
significant investment throughout its global operations to upgrade
cleaning and car wash facilities. This includes everything from
enhanced industrial vacuuming and cleaning equipment to lighting
and more.
- Branches: Employees frequently sanitize touchable
surfaces with disinfectant throughout the day in branch locations,
including counter tops, phones, tablet devices, payment devices and
door handles, among other high-touch areas. The company also has
accelerated efforts to invest in and improve the rental experience,
including implementing permanent low- and no-touch rental options
such as advanced check-in at Enterprise's neighborhood locations
and enhanced curbside and delivery processes. This echoes
National's Emerald Club experience, where members enjoy a virtually
no-touch process and bypass the counter to reserve and choose a car
from the Emerald Aisle, check out and go.
- Shuttles: High-touch areas of Enterprise Holdings'
shuttles are cleaned and sanitized with a disinfectant frequently
and between trips. Social distancing protocols are implemented as
passengers board, ride and depart, and the number of passengers on
each bus are limited.
- Employees and Customers: Employees working in branch
locations follow the best practices recommended by health
authorities to help protect and reduce risk. This includes
requiring employees and customers to wear face coverings inside
locations, limiting numbers of employees and customers in branches
,and using social distancing inside and outside of locations.
Plexiglass and counter shields also have been installed at branch
locations.
For more information about Enterprise Holdings Complete Clean
Pledge and its new program with Clorox, click here.
About Enterprise Holdings
Enterprise Holdings, Inc. is a leading provider of mobility
solutions, owning and operating the Enterprise Rent-A-Car, National
Car Rental and Alamo Rent A Car brands through its
integrated global network of independent regional subsidiaries.
Enterprise Holdings and its affiliates offer extensive car rental,
carsharing, truck rental, fleet management, retail car sales, as
well as travel management and other transportation services to make
travel easier and more convenient for customers. Privately held by
the Taylor family of St. Louis, MO., Enterprise Holdings, manages a
diverse fleet of nearly 1.7 million vehicles through a network of
more than 9,500 fully staffed neighborhood and airport rental
locations in nearly 100 countries and territories. For more
information about Enterprise Holdings visit
www.enterpriseholdings.com.
The Clorox Company
The Clorox Company (NYSE: CLX) is a leading
multinational manufacturer and marketer of consumer and
professional products with about 8,800 employees worldwide and
fiscal year 2020 sales of $6.7
billion. Clorox markets some of the most trusted and
recognized consumer brand names, including its namesake bleach and
cleaning products; Pine-Sol® cleaners;
Liquid-Plumr® clog removers;
Poett® home care products; Fresh
Step® cat litter; Glad® bags and
wraps; Kingsford® charcoal; Hidden
Valley® dressings and sauces;
Brita® water-filtration products; Burt's
Bees® natural personal care products; and
RenewLife®, Rainbow Light®, Natural Vitality
Calm™, NeoCell® and Stop Aging Now® vitamins,
minerals and supplements. The company also markets industry-leading
products and technologies for professional customers, including
those sold under the CloroxPro™ and Clorox Healthcare®
brand names. More than 80% of the company's sales are generated
from brands that hold the No. 1 or No. 2 market share
positions in their categories.
Clorox is a signatory of the United Nations Global Compact and
the Ellen MacArthur Foundation's New Plastics Economy Global
Commitment. The company has been broadly recognized for its
corporate responsibility efforts, listed No. 1 on the 2020 Axios
Harris Poll 100 reputation rankings and included on the Barron's
2020 100 Most Sustainable Companies list and the Human Rights
Campaign's 2020 Corporate Equality Index, among others. In support
of its communities, The Clorox Company and its foundations
contributed more than $25
million in combined cash grants,
product donations and cause marketing in fiscal
year 2020. For more information, visit TheCloroxCompany.com,
including the Good Growth blog, and follow the company on
Twitter at @CloroxCo.
CLX-B
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SOURCE Enterprise Holdings, Inc.