HONG KONG, Sept. 28, 2020 /PRNewswire/ -- iClick
Interactive Asia Group Limited ("iClick" or the "Company") (NASDAQ:
ICLK), an independent online marketing and enterprise data
solutions provider in China
launched its flagship marketing analysis tool, iNsights, which
gives brands in-depth and actionable consumer behavior insights to
drive more effective marketing campaigns.
iNsights is an efficient one-stop tracking solution that tracks
and analyzes cross-channel campaigns covering China and overseas markets, eliminating the
difficulties of using multiple marketing tracking systems.
Utilizing full-data analytics to produce reliable and accurate
insights, iNsights provides brands a better understanding of
marketing-driven traffic as well as on-site audiences behaviors and
facilitates more effective re-targeting. It also embraces a
user-friendly dashboard that renders complicated data into
visualized interactive graphics that deliver actionable
insights.
As a strong addition to iClick's iSuite solution, iNsights
empowers global marketers to efficiently track and analyze audience
behavior during marketing campaigns and enables them to re-target
audiences more precisely. Combined with iAudience, iAccess,
iActivate and other iSuite products, iNsights completes the full
campaign cycle including the identification of target audiences,
omni-channel ad placement, marketing campaign analytics and
look-alike remarketing, empowering more effective long-term ad
campaigns across multiple markets.
"iNsights effectively addresses the difficulties presented to
marketers by the shallow insights provided by raw data and
selective sampling data analysis, as well as the inconvenience and
incomparability of multiple tracking systems for different
regions," said Frankie Ho, President
of International Business at iClick. "Our recent update of
iAudience and the launch of iActivate and iNsights are part of
iClick's commitment to continually build up and develop the best
full-stack solutions for global marketers. iClick has always
devoted itself to helping brands gain a better and deeper
understanding of markets in real time and to creating the best
marketing strategies driven by data and advanced algorithms."
About iClick Interactive Asia Group Limited
iClick Interactive Asia Group Limited (NASDAQ: ICLK) is an
independent online marketing and enterprise data solutions provider
that connects worldwide marketers with audiences in China. Built on cutting-edge technologies,
iClick's proprietary platform possesses omni-channel marketing
capabilities and fulfils various marketing objectives in a
data-driven and automated manner, helping both international and
domestic marketers to reach their target audiences in China. Headquartered in Hong Kong, iClick was established in 2009 and
is currently operating in ten locations worldwide including
Asia and Europe.
For more information, please visit ir.i-click.com.
Safe Harbor Statement
This announcement contains forward-looking statements, including
those related to the Company's business strategies, operations and
financial performance. These statements constitute
"forward-looking" statements within the meaning of Section 21E
of the Securities Exchange Act of 1934, as amended, and as defined
in the U.S. Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expects," "anticipates," "future," "intends," "plans,"
"believes," "estimates," "confident" and similar statements. Such
statements are based upon management's current expectations and
current market and operating conditions and relate to events that
involve known or unknown risks, uncertainties and other factors,
all of which are difficult to predict and many of which are beyond
the Company's control. Forward-looking statements involve inherent
risks and uncertainties. A number of factors could cause actual
results to differ materially from those contained in any
forward-looking statement, including but not limited to the
following: the Company's fluctuations in growth; its success in
implementing its mobile and new retail strategies, including
extending its solutions beyond its core online marketing business;
its success in structuring a CRM & Marketing Cloud platform;
relative percentage of its gross billing recognized as revenue
under the gross and net models; its ability to retain existing
clients or attract new ones; its ability to retain content
distribution channels and negotiate favorable contractual terms;
market competition, including from independent online marketing
technology platforms as well as large and well-established internet
companies; market acceptance of online marketing technology
solutions and enterprise solutions; effectiveness of its algorithms
and data engines; its ability to collect and use data from various
sources; ability to integrate and realize synergies from
acquisitions, investments or strategic partnership; fluctuations in
foreign exchange rates; and general economic conditions in
China and other jurisdictions
where the Company operates; and the regulatory landscape in
China and other jurisdictions
where the Company operates. Further information regarding these and
other risks is included in the Company's annual report on Form 20-F
and other filings with the SEC. All information provided in this
press release and in the attachments is as of the date of this
press release, and the Company undertakes no obligation to update
any forward-looking statement, except as required under applicable
law.
For investor and media inquiries, please contact:
In
China:
|
In the United
States:
|
iClick Interactive
Asia Group Limited
|
Core
IR
|
Lisa Li
|
Tom Caden
|
Phone:
+86-21-3230-3931 #892
|
Tel:
+1-516-222-2560
|
E-mail:
ir@i-click.com
|
E-mail:
tomc@coreir.com
|
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SOURCE iClick Interactive Asia Group Limited