PITTSBURGH, Pa, Dec. 20, 2019 /PRNewswire/ -- The stampede
is coming, America. Today, GNC Holdings, Inc. (NYSE: GNC), a
global health and wellness brand that helps people LIVE WELL™,
announced the launch of MAD PONY™ ENERGY, available exclusively at
the retailer and on GNC.com. Packing a punch with nature-based
extract NeuroFactor™, 200 mg of caffeine and no sneaky sugars, this
new beverage delivers unbridled energy and mad flavor to tackle
anything this holiday season and beyond.
"I couldn't be more excited to let MAD PONY™ out of the stable,"
said Ryan Ostrom, Chief Brand Officer, GNC Holdings, Inc. "We harnessed
an opportunity to use our expertise in nutritional science, and an
established supply chain of quality ingredient sources, to create a
superior energy drink that we can stand behind. GNC MAD PONY™ is a
fun new brand that encourages people to live well and embrace who
they are, and not follow someone else's rules. We like to call it,
living the 'Get Mad. Buck Hard.'
lifestyle – go wild, be eccentric and be proud."
To inspire people to show off their authentic lives, GNC
launched the #BuckHardChallenge on TikTok. Capitalizing on the
social platform's inherent dance challenge trend, fans are
encouraged to crack open a can of MAD PONY™ and share with friends
how it fuels their inner weirdness – all set to the song "I Want a
Pony" by Krause. Join the party and participate in the challenge by
following @madponyenergy and #BuckHardChallenge across TikTok,
Instagram, YouTube and Twitter. Fans who stand out from the herd
may receive a special surprise for participating.
Product Facts
MAD PONY™ ENERGY contains a unique blend of high-quality
ingredients including:
- No sugar… this is a sugar-free zone
- 200 mg of all-natural caffeine for intense focus and
taurine
- Essential vitamins such as B6 and B12 as well as CoQ10 for
overall energy production, mental and heart health
- Includes nature-based extract NeuroFactor™, that may impact
Brain-Derived Neurotrophic Factor (BDNF), a key neuroprotein
involved in overall brain health
- GABA, a naturally occurring amino acid that works on
neurotransmitters and brain function
MAD PONY™ is available in three lip-smacking flavors like
Cherry Berry, Orange Mango and
Watermelon that'll help fuel your weird. These liquid gold flavors
are available to purchase as individual 16 oz. cans (MSRP:
$2.49) or in a pack of ponies (MSRP:
$25.99 for a case of 12). For more
information, visit GNC.com.
About GNC
GNC Holdings, Inc. (NYSE: GNC) is a global health and wellness
brand that helps people live well. The company is known and trusted
for quality performance and nutritional supplements, and its broad
assortment features innovative private-label products as well as
nationally recognized third-party brands, many of which are
exclusive to GNC.
GNC's diversified, omni-channel business model has global reach
and a well-recognized, trusted brand that provides customers with
excellent service, product knowledge and solutions. The company
serves consumers worldwide through company-owned retail
locations, domestic and international franchise activities,
and e-commerce. GNC also has exceptional innovation and product
development capabilities and generates revenue
through corporate partnerships. As of June 30, 2019, GNC had
approximately 8,000 locations, of which approximately 5,900 retail
locations are in the United States (including approximately
2,000 Rite Aid licensed store-within-a-store locations) and
the remainder are locations in approximately 50
countries. https://www.gnc.com/
Contacts:
Kathryn Pritts, GNC –
Kathryn-Pritts@gnc-hq.com
Alyssa Schor, Zeno Group for GNC –
Alyssa.Schor@zenogroup.com
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SOURCE GNC Holdings, Inc.