REDMOND, Wash., and
SAN FRANCISCO, Nov. 14, 2019 /PRNewswire/ -- Microsoft
Corp. (Nasdaq: MSFT) and Salesforce (NYSE: CRM) on Thursday
announced plans to expand their strategic partnership to help
customers meet the evolving needs of their businesses and
boost team productivity. Salesforce has named Microsoft Azure as
its public cloud provider for Salesforce Marketing Cloud.
Salesforce will also build a new integration that connects
Salesforce's Sales Cloud and Service Cloud with Microsoft
Teams.
"At Salesforce, we're relentlessly focused on driving trust and
success for our customers," said Marc
Benioff and Keith Block,
co-CEOs, Salesforce. "We're excited to expand our partnership with
Microsoft and bring together the leading CRM with Azure and Teams
to deliver incredible customer experiences."
"In a world where every company is becoming a digital company,
we want to enable every customer and partner to build experiences
on our leading platforms," said Satya
Nadella, CEO, Microsoft. "By bringing together the power of
Azure and Microsoft Teams with Salesforce, our aim is to help
businesses harness the power of the Microsoft Cloud to better serve
customers."
Comments on the news
"Marriott has more than 7,200 properties spanning 134
countries and territories, so driving efficiency and collaboration
is critical," said Brian King,
global officer, Digital, Distribution, Revenue Strategy, and Global
Sales, Marriott International. "The combination of Salesforce and
Microsoft enables our teams to work better together to enhance
the guest experience at every touchpoint."
"With 400 brands and teams in 190 countries, we are always
looking for ways to scale more efficiently and strengthen
collaboration," said Jane Moran,
chief technology advisor, Unilever. "The powerful combination of
Salesforce and Microsoft enables us to be more productive and
connect with each other and our customers like never
before."
Salesforce names Microsoft Azure as its public cloud provider
for marketing cloud
With Salesforce Marketing Cloud, marketers are empowered to know
their customers, personalize marketing with Einstein, engage with
them across any channel, and analyze the impact to improve campaign
performance. Bringing its Marketing Cloud workload to Azure,
Salesforce joins the over 95% of Fortune 500 companies benefitting
from an Azure infrastructure offering the most global regions of
any cloud provider.
Through this partnership, Salesforce will move its Marketing
Cloud to Azure — unlocking new growth opportunities for customers.
By moving to Azure, Salesforce will be able to optimize Marketing
Cloud's performance as customer demand scales. This will reduce
customer onboarding times and enable customers to expand globally
more quickly with Azure's global footprint and help address local
data security, privacy and compliance requirements.
Salesforce and Microsoft Teams integration will boost
productivity
As teamwork becomes a driving force in the workplace, people
want to bring workflows and frequently used apps into their
collaboration workspace environments. Sales and customer service
are highly collaborative, team-centric functions, and many
companies actively use both Salesforce CRM and Microsoft Teams. As
part of this agreement, Salesforce will build a new integration
that give sales and service users the ability to search, view, and
share Salesforce records directly within Teams. The new Teams
integration for Salesforce Sales and Service Clouds will be made
available in late 2020.
Building on a commitment to customer success
These new integrations will build on existing solutions that
enable mutual customers to be more productive, including the
hundreds of thousands of monthly active users using Salesforce's
Microsoft Outlook integration to create, communicate and
collaborate.
About Salesforce
Salesforce is the global leader in Customer Relationship
Management (CRM), bringing companies closer to their customers in
the digital age. Founded in 1999, Salesforce enables companies of
every size and industry to take advantage of powerful
technologies—cloud, mobile, social, internet of things, artificial
intelligence, voice and blockchain—to create a 360° view of their
customers. For more information about Salesforce (NYSE: CRM),
visit: www.salesforce.com.
About Microsoft
Microsoft (Nasdaq "MSFT" @microsoft) enables digital
transformation for the era of an intelligent cloud and an
intelligent edge. Its mission is to empower every person and every
organization on the planet to achieve more.
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SOURCE Microsoft Corp.